http://www.smh.com.au/entertainment...splash-in-beer-commercial-20130627-2oyvo.html Lionel Richie wins big. $1.5 Million for the commercial One of my least liked songs from the 80's is back. Pubs are pissed off on the concept to keep people away from the pub and stay at home and drink. I like the idea and commend Lion for the thinking of this. But did you really have to use Lionel Richie?? Bad memories of the 80's again
The pubs response is a little predictable, after all many of these places spent hundreds of thousands of dollars on renovations for smokers (20% of the population) and did very little to entice the remaining 80% to patronise their venues. So smarts can be in short supply with some of them. The beers available are already around in a number of formats. Pubs ought to realise that they need a decent atmosphere, food, staff, beverage offering or a point of difference etc to entice people along. If they think its all about getting the cheapest way to get drunk, people would already do this at home via packaged beer or cask wine. Edit: yep, that ad is terrible!
could have given away a lot of free draft system's fro 1.5 mill, would have got the ball rolling, a bottle that big is going to be very cumbersome, and probably hard to fit in a lot of fridges
I've been told Lion Nathan put $20 million into the development of this Tap King system. So they are going to have to market the thing well if they want to make it a success. Let me also say while the ad looks a little 'corny' the tap king is being targeted at a certain group within each Lion Nathan beer - may I say a person who prefers to stay at home to drink a beer on tap than go out to a rowdy bar to enjoy a schooner.
http://beeradvocate.com/community/threads/a-b-brings-draftmark-home-tap-system-to-new-markets.94329/ Can we get the Goose Island IPA????? Looks awfully familiar. How soon before LCPA is in this format down here http://www.draftmark.com/default.aspx
Price wise I've been told compares marginally worse than your average bottle shop 6 pack prices. From early 20s for XXXX Gold to high 20s for the other end of the spectrum Squire's Golden Ale (with all the other offerings fitting in between) where you have to bear in mind you are getting about 9/10 bottles/stubbies to each re-fill.
+1 from me on that one re point of difference. I have one 'pub' near me, the size of an aircraft hangar with as much atmosphere. Empty during week. My next pubs are 15mins drive away, and that atmosphere factor is still lacking enough in that I frequent them maybe once or twice a year. We could learn a whole lot from our cold climate brethren on how to fit out a local pub to actually make it appealing.
My local is next to a railway crossing - only chicks in there are the barmaids and they have most of their teeth ... I saw this about 2 years ago when they started the project, reckon its great. Will look forward to the home brew forum threads when they figure out how to crack not them ...
Quite frankly if you are referring to the 'cold climate brethren' as the English pub culture may I say that from my experience it is slowly dying (well the average freehouse pubs are) from the exact same reasons as they are here in that it is far more desirable to enjoy your drinking at home given the price point that you experience at the pubs.
