At the grocery store getting stuff for the week and cruised down the beer isle to see if anything jumped out to me. I didn't need any beer, but what the hell, right? Low and behold there was a 6pk of Southern Tier 2xIPA. Now I was down this isle a couple days ago and didn't see it. Gotta be fresh (enough). Grab it and on my way to the cart I checked to see just how fresh. Wow, dob of 7/13/11. Did a 180 and put it right back. Saved me 10.50. Thanks bottle date machine!
Haha. I just saw somebody selling a Firestone Double Jack that was bottled in July of last year also... Too bad Ballast Point does a terrible job printing bottle codes on their bottles. I took a chance getting Big Eye and it tastes like Malt and Alcohol, zero hop profile. That thing was probably 6 months to a year old.
Yeah, that's the way it's supposed to work. Back in the old days I had to rely on the accumulated layer of dust on the bottle for both imports and micro brews to guess their age. My concern is the current obsession, with up-to-the-minute freshness, i.e., the guy that picks through cases of flower power (and others) and has to split hairs over the various production dates. If I were a brewer, I'd hate that.