The Beer Store changes display PRICEs across Ontario

I went into the Beer Store tonight and I thought I was in Quebec.

All.prices not DO NOT include tax or deposit. All Supermarkets display prices all in. I suspect this is to make it look like their prices are lower.

Costco and other big box Super Markets are no negotiating large packs (60s or higher) which the major big and craft brewers.

I have no clue what prices corner stores are displaying but will have a look and post.

Bottom line of the Brewers Retail is doing this to falsely look cheaper is this breaking the law. I will saw I was frustrated as hell but this change!

Most consumers do not know that from the end of Prohibition until now both the Brewers Retail and the LCBO always displayed final prices of all products. Some consumer don't know the Beer Store is privately own and charge deposits...

I suspect all prices in all stores including the LCBO will go this way and will be really confusing to consumers.