The Bruery is closing Provisions

The Bruery Tasting Room's going to get even more crowded. This sucks..

 

7 people have emailed and/or texted me this already and it seems like it was only posted on the Bruery website a couple of hours ago. I am picturing that tomorrow morning, Reserve Society members will be at the doors like a midnight opening at Walmart for a holiday sale.

Sad to see this go, as I really enjoyed it there, but I can't say that I am very surprised. This always seemed like it was a project based more on fulfilling a personal pasion for somebody in the operation, than it ever made sense as a business for a brewery (more specifically; The Buery) to get involved in. You build a national brand and then go back and build the local store??? No, it usually works the other way around; you have the local expand into national. They were already on the national stage as a brand and while it was nice, it is a complete distraction from the focus of brand building to then build the local shop. Personally, I think that what Stone is doing is also backwards, but their cost of goods (their beer) is far cheaper to produced and not so much inventory tied up in aging programs. And they have infinitely deeper pockets to dig into to do something like side stores, even when they make little to no sense from a business perspective.

 

Wait... 2013 RS cards were to be ready after the 21st.

So how are they gonna know who's RS?

 

Stone should take over.

 

They just opened up the Pasadena shop, doubt they're itching to take on another spot

 

Would be nice to see a Stone store in OC. Better than driving to Oceanside from HB. But I would prob only go for special growler fills only as I can buy their beers at my local down the street. Might be a little easier to get Enjoy By when its released.

 

I asked on their facebook page the same question. Have not gotten a response back yet. Maybe it is a last thing for the 2012 members.

 

Well, I know what I'm doing thursday....buying what remains of Provisions.

 

2012 membership endes 12/31/12 and cards havent gone out yet for 2013...so its was probably just gonna be a silent free-for-all. From their prospective they're trying to empty the place out, not have a last good will gesture.

 

Hell, if it's last years RS, I'll be on it like a bruery bottle in 750 format

 

I'm just pissed that Hoarders members don't get 35% off.

(Just kidding)

I'm genuinely saddened by this. Those tasting events on the patio were some of my very favorite beer-related events of the last year and I was really looking forward to going to more this year. Bummer.

 

My fiance lives 2 blocks from the place, and since I get off work an hour before here, this was my goto for killing time when visiting her. Sad this place is closed, the only reason I go up to the tasting room is picking up allocations or for events, don't see that changing, so I guess the Bruery will get less of my business.

 

Bummed about this. I've always looked forward to my yearly trips with daysinthewake to pick up his bottles and drink some good beer. There's still the Bruery tasting room, but I liked it a lot better before the renovations. I really enjoyed drinking among the barrels. Now it just feels too sterile. Oh well.

 

I am sad but parking would suck at times beyond belief. The food was good and tap prices were really reasonable.

 

Wow, you guys are on this. I was gonna post.

Anyway, I'm totally bummed about this. Some great people work there. Kendra and Jeff make it very welcoming. Many employees who've grown with the Bruery have nurtured their knowledge/love of all things beer here. And they've helped spread the word and interest for good beer. I've always liked the laid back, yet classy environment. Some great bites of food too. Granted, I don't get down as much as I used to now that we pick up Reserve Society allocations at the Tasting Room, but i still LOVE this place. As a RS member since the beginning, I really loved getting to the Provisions.

Obviously our pleas are futile at this point, decsion has been made. But Please Patrick don't make it so.

 

I sadly agree...but still.

 

Absolutely true.^^^ I love the Tasting Room! (Actually there about once a week) But I really love that Provisions.

 

No Shit!!! And the parking ain't exactly expansive at the Tasting Room.