The Bruery Terreux

Perfect opportunity for them to brew a gose named "Sel de la Terre", "Salt of the Earth". I'll take 1% of the profits.

 

Hope the beers in the tasting rooms aren't split by location.

 

I'm in for 2 separate memberships as long as it will mean more allocation for wild ales/saisons. And of course I can't wait for the second tasting room.

 

Im gonna bet that they are. I could see them having one or two of the Terraux beers at the main tasting room and having one or two of the regular line in the Terraux tasting room.
Their tasting room is super crowded as it is, this make ease it a bit, or it will just make it more popular and both will be crazy.
My prediction- split memberships
PS will get random stuff like now
RS Bruery
RS Terreux
HS - will get access to both
Or I could be totally wrong.

 

Another way to squeeze more money out of society members if you want both styles.

 

Either that or it'll create a bump in the price of the initial membership charge for each society by ~$100 and you get access to all brands. This would give them an increase in capital at the beginning of every year to be able to procure raw materials to brew. Then they would just sell the beer in allocations like they are now. Even if they had to take out a loan to get the new location/brand off its feet, a rise in membership cost would give them a huge start to pay down a majority of the debt (if any) incurred almost immediately.

 

They did specifically say: For the time being, the benefits that you receive as a Society member will not be changing at all, but there may be some tweaks to the program in 2015 which will be to your benefit.

My default mode may be cynicism, but let's see how this plays out before we get too concerned about worst-case scenarios related to split memberships, etc.

To The Bruery: Please strive to ensure that any related "tweaks to the program in 2015" are ones that your member's would clearly identify as positives!

 

How much of this split/addition is due to the magnitude of their inability to prevent lacto contamination in non-sour beer?

 

Ha! No matter what they do someone will complain. They could make their bottles out of 24 carat gold and people would complain that it has a metallic taste and paying $30 means the beer shouldn't have that. I am nervous about the split but any changes they make will be viewed by some as getting screwed for money.

 

See, I think the problem with tweaks that we would all identify as positive is that no such tweak exists. I would prefer, in fact I hope, this leads to additional separate societies. As I mentioned in a different thread, I'm planning on dropping my HS membership after this year due to the prevalence of high octane, sweet, barrel-aged blends. And those are great beers to be clear! Just too many for my tastes, which have shifted over time.

Now, however, if I can get access to a society that only gets allocations from this new brand, there's a very high chance the Bruery keeps me as a customer.

There are myriad paths the Bruery can take at this point, and maybe the answer is to offer a whole slew of society options with different tiers and brand mixes. But that would take some serious logistics and operations prowess, which I think, if nothing else, we can all agree the Bruery generally lacks.

So I'm actually cautiously optimistic about this whole thing, despite having a similar natural inclination towards cynicism.

 

I'd love a sours only society! I have enough big sweet beers to last me a while.\

Edit: I was very much in the minority when they wanted to make the RS free for folks already in and open up a limited number each year, while getting rid of discounts and guaranteed allocations. We'll see if this is the case again.

 

Clearly its a mirror of what Firestone did with Barrelworks. I foresee other breweries with sour programs making the same moves also since two big players in the industry have done so. As for the Society tweaks, we could talk about what ifs til we're blue in the face. If you don't like the changes, save yourself the money and do something that IS postive and donate it to a local charity. I look forward to the opportunities this opens up for The Bruery.

 

All of it. They have been working on this split for months. My guess is someone over there saw an opportunity to create a separate brand and make money off of it versus just have two different facilites. Thats not me being cynical, thats just good business sense. Create buzz with a 'new' line of products under the umbrella of a well respected and established brewery, give it a cool name, new tap room to go with, heck they might as well be printing money at this point.

 

Shouldn't it be Terruex....? @PMR

 

I just hope they don't spend too much time with sour saisons as those are rarely if ever better than just OK.

 

The correct route to take to avoid infection. But separate societies will suck. Will I have to work my way up to a sour Hoarder now?

 

Ill take your lacto infected rue d'floyd anytime hahahahaha

 

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