San Marcos, CA –The Lost Abbey is set to release Veritas Key Lime this August joining Veritas Kriek, Veritas Peach, and Veritas Raspberry as benchmarks apart from the numbered Veritas Series. Veritas Key Lime is Blonde American Sour with Key Limes and Vanilla. Inspired by a Key Lime pie, the The Lost Abbey House cultures and limes add the tartness, the Vanilla a calming smoothness, and the oak character from the barrels conjures up notes of graham cracker. “Creating a new fruited sour beer always has its challenges, creating balance and depth without being too heavy handed on a single ingredient,” Tomme Arthur, COO and Co-founder of The Lost Abbey said. “Our cellarman really did an amazing job with the blend allowing each element an opportunity to shine”. Veritas Key Lime will be available to purchase online, at shop.lostabbey.com beginning on August 14th and will be available for pickup and shipping within the state of California (additional shipping costs will apply). Veritas Key Lime will be $41 (plus CRV and Tax) and will be limited to 30 cases at 3 bottles per person, the bulk of the bottles were previously purchased by The Patron Sinners and Saints Club. Pickup for Veritas Key Lime will begin on August 14th at The Lost Abbey Tasting Room in San Marcos and will be available during each day of the week during regular business hours. Direct links to the purchase page will be released the day of the sale at www.lostabbey.com as well as The Lost Abbey’s various social media channels. – Please note the sale will not become live until, Noon. ###
@Todd do you post every press release you get about a new beer or is there some kind of filter? It seems like you don't post all that many but new beers are released all the time, so I've always wondered if breweries just don't send out press releases very often or you pass some kind of judgment on which ones to highlight.
Very few breweries issue a press releases these days. Most stick to a post on social media and that's it. But I post nearly every press release that's sent to me and the vast majority of those are dropped into Beer News & Release as they're multi-regional or national releases.
