"The New Yellow Journalism" by Jay Brooks

Discussion in 'Beer Talk' started by Todd, Jun 13, 2014.

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  1. Todd

    Todd Founder (5,425) Aug 23, 1996 California
    Staff Subscriber

    This is a must read by Jay Brooks, and deserves its own thread.
    Read more: http://brookstonbeerbulletin.com/new-yellow-journalism/
     
  2. russpowell

    russpowell Poo-Bah (7,360) May 24, 2005 Arkansas
    Beer Trader

    As is the rule on the internet, presentation, emotion & frequency of posts trump facts. I would've politely told this person to pound sand if I was AB/Miller...
     
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  3. Relik

    Relik Aspirant (202) Apr 20, 2011 Nova Scotia (Canada)

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  4. cigarchitect

    cigarchitect Initiate (0) May 12, 2010 Massachusetts

    Classic trolling by "The Food Babe"
     
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  5. jesskidden

    jesskidden Meyvn (1,220) Aug 10, 2005 New Jersey
    Subscriber

    I don't get Brook's "negotiating with terrorists" analogy at all. I sort of like "facts" and find that they're the best antidote to nonsense. Lots of people besides "The Food Babe" want to know what adjuncts, and in what form, brewers use, and what brewing "additives", if any, they use. There have been proposals at the BATF and, now, the TTB for ingredient labeling for decades. Because some extremist agrees, for whatever reason, it makes it somehow invalid?

    Seems to me that AB and MC responding to the incorrect info of many of The Food Babe's claims with the actual ingredients used is the best way to put an end to the misinformation - ignoring it does the opposite.

    Also, Brooks notes:
    ...so he seems to be unaware that propylene glycol alginate is sold as a "foam enhancer" to the brewing industry, and it was Anheuser-Busch, not "The Food Babe", who accused Miller of using the additive in Miller Lite back circa 1980.
     
    #5 jesskidden, Jun 13, 2014
    Last edited: Jun 13, 2014
  6. Todd

    Todd Founder (5,425) Aug 23, 1996 California
    Staff Subscriber

    But she's not "trolling," which is even worse.
     
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  7. Mebuzzard

    Mebuzzard Poo-Bah (3,446) May 19, 2005 Colorado

    The Food Who?

    I don't trust BMC at all anyway, so I couldn't care less what someone else says about them.
    As far as 'yellow journalism' goes, it's rampant...but one could hardly lay all the blame on these 'journalists', seeing that they have large audiences.
     
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  8. Wortman1998

    Wortman1998 Disciple (336) Apr 3, 2013 New York

    Unfortunately facts and truths do little to dissuade those who are simply trying to make a name for themselves and the sheep that follow them, hanging on every unfounded word.
     
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  9. atrocity

    atrocity Meyvn (1,110) Dec 18, 2013 Virginia
    Beer Trader

    Great article. Definitely a must-read.
     
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  10. StuartCarter

    StuartCarter Initiate (0) Apr 25, 2006 Alabama

    using lies and half truths to advance a specific agenda while ignoring anything that contradicts your agenda? Yeah, that's not trolling. That's malicious libel.
     
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  11. john0721

    john0721 Zealot (541) Jun 12, 2005 California
    Subscriber

    Sounds more like American Politics. Perhaps Food Babe is planning a run for office. She seems to have the right skill set.
     
  12. cigarchitect

    cigarchitect Initiate (0) May 12, 2010 Massachusetts

    I know. It was sort of tongue-in-cheek. I wish people would write her off as just another tabloid writer like the weekly world news reporting on confirmed chupacabra sightings.
     
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  13. Ranbot

    Ranbot Devotee (433) Nov 27, 2006 Pennsylvania

    Many people now get their news through social media where the biggest headline gets the most shares, whether it's true or not. Just look at the anti-vaccine nonsense. Even regular news radio and TV programs are dominated by info-tainment which focuses on the most sensationalized stories and/or add their own sensationalism (e.g. Limbaugh, Jon Stewart, Sean Hannity, Colbert, Rachel Maddow, etc.). This yellow journalism is nothing new... You can blame journalists, but society needs to take equal part of the blame. Journalists are only doing what gets them a paycheck. If we, the audience, don't demand more thoughtful and honest reporting before we share stories on social media or tune into info-tainment sensentionalist drivel then the journalist is only guilty meeting the demands of their audience.
     
  14. odiedog52

    odiedog52 Initiate (0) Aug 4, 2009 California

    One of these monolith breweries suing her would be hilarious. We've seen what they can do to small breweries that get in their way, what about some nobody sensationalist blogger?
     
  15. woemad

    woemad Poo-Bah (2,577) Jun 8, 2003 Washington
    Beer Trader

    God, I hate people like this, and am genuinely worried about people who get their info from such charlatans and/or nutballs. Hopefully their breeding will be limited.
     
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  16. Providence

    Providence Initiate (0) Feb 24, 2010 Rhode Island

    Yellow journalism dies when it doesn't have an audience.
     
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  17. Providence

    Providence Initiate (0) Feb 24, 2010 Rhode Island

    You said it better than I did.
     
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  18. Black_Rider

    Black_Rider Devotee (492) Mar 26, 2013 California
    Beer Trader

    I, too, find The Food Babe's brand of journalism to be offensive


    Would though?
     
  19. Roguer

    Roguer Poo-Bah (2,584) Mar 25, 2013 Georgia
    Beer Trader

    I agree with @jesskidden that the terrorism analogy might stretch it, but I disagree with the idea that the truth (i.e. facts) will set you free. Facts do nothing to sway anti-vaccers, YECs, et al. (A recent study suggested the exact opposite, actually: when confronted with evidence, those who fall in line with conspiracy theory-like attitudes and dogmatic insistence on a belief tend to actually believe their own flawed position even stronger.)

    It's all about the target audience: the average Joe, or the conspiracy theorist. People like the Food Babe - and her employers - are unlikely to be swayed by facts, as they don't trade in that currency. Regular folk, however, who may have come across her article and said, "Wait, there's what in my beer?" can absolutely be enlightened by, say, BMC stepping up and saying, "No; here's the real deal." That's where you're absolutely correct: by simply setting the record straight, most people are going to realize if an article like hers is utter garbage.

    @russpowell it's not about the internet, although it's certainly rampant here. Tuned into CNN or Fox News any time in the last few years? Journalism finishes a distant second, well behind sensationalism. These outlets are routinely taken to task for their ethically empty, professionally embarrassing conduct, but seem to show absolutely zero remorse, nor intent to improve.

    @Ranbot hit it on the head: if you tune in, then you're part of the problem.
     
  20. russpowell

    russpowell Poo-Bah (7,360) May 24, 2005 Arkansas
    Beer Trader

    Yeah various new outlets may have some axes to grind ( all of them ), it sure seems like you can really get mileage/traction way to quickly on-line without any trace of facts, but present them as such.

    I just find the whole social media crowd so gullible/sad. Please let me know when all those girls from Nigeria get freed to due to our tweets. Or all these geniuses out in Cali pushing the anti virus cause can explain why there's now a whooping cough outbreak there.

    The internet was supposed to put all these great things at our finger tips, sadly it seems a vast number of users have actually been made even dumber by their usage..

    Never mind me, I still buy newspapers made of actual paper. I actually cringe to think of what Orson Wells & the Mercury Theater could've done if the just been born 70 years later...
     
    Roguer likes this.
  21. animal69

    animal69 Savant (921) Sep 21, 2007 Louisiana

    Yeah I just read some of her stuff...smh, lady I don't give a fuck what makes my beer taste so good, I just stfu n swallow it, she should too !
     
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