The route into craft beer?

Discussion in 'Beer Talk' started by BuckeyeSlim, Aug 8, 2013.

?

People just getting into craft prefer IPAs.

Poll closed Aug 15, 2013.
  1. True.

    15.9%
  2. False.

    69.8%
  3. Mu.

    14.3%
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  1. BuckeyeSlim

    BuckeyeSlim Initiate (0) Oct 19, 2010 Ohio

    In another forum, it was asserted, "people just getting into craft prefer IPAs".

    What does the hive think about such a statement? True? Not true? Used to be not true, but these days that's all there is / all the newbies hear about from their buddies?

    Personally, I think most people moving away from macros to see what all the fuss is about whose first taste was an IPA would get the same impression I did of beer when, at 10, I got a taste of my dad's: "How can anyone willing drink such a foul-tasting beverage?".

    My experience, both personally sharing beers with friends and bar-stool buddies, as well as selling it (packaged retail), is that people much prefer to start out slowly, being gentle on the palate, and over time, those who find they like the bittering qualities of hops move into IPAs and other hop-forward styles.

    The person making the statement above explained that his college experience is that everyone's drinking 60 min. and Stone and has given up the Natty Lite, so there's no gateway - it's just a dive into the hops.

    Comments?
     
  2. king75

    king75 Initiate (0) Jul 27, 2010 Michigan

    I think the more traditional route that most people take is that they try something like fat tire, Boston lager, sierra Nevada pale ale, magic hat #9 or dare I say it blue moon. These beers do not crush the palate but give traditional bmc drinkers an idea of what flavor taste like. Most people first experience with IPA's is that it is something they will either learn to like or will avoid all together
     
  3. Ericness

    Ericness Zealot (646) Nov 21, 2012 Massachusetts

    I was drawn in by stouts. It took a few months to really start liking IPAs.
     
    sajaffe1 likes this.
  4. SFACRKnight

    SFACRKnight Grand Pooh-Bah (3,348) Jan 20, 2012 Colorado
    Pooh-Bah Trader

    I hated hoppy beers for a looooong time. My love affair with craft started in the late 90's, and I started getting into hoppy beers about a year ago.
     
  5. yemenmocha

    yemenmocha Grand Pooh-Bah (4,116) Jun 18, 2002 Arizona
    Pooh-Bah

    It's an awfully general statement and therefore hard to reply with much accuracy, but I think a sizable percentage do because so many IPA's are American IPA's that can be quite fruity, drinkable, and approachable.

    It was the opposite a couple decades ago when IPA's were often more English in character.
     
    TongoRad likes this.
  6. Stignacious

    Stignacious Pooh-Bah (1,878) Aug 24, 2011 New York
    Pooh-Bah

    Totally agree. I refused to drink beer at first because I did not like the taste. Then, I was introduced to the wonderful world of Belgian Trappist Ales. It was a slippery slope to the glorious IPA from there
     
  7. dckepley

    dckepley Initiate (0) Aug 13, 2006 Iowa

    In my area, people seem to lean on lighter wheat beers. The bitterness of IPAs scares them away...but they are slowly coming around.
     
  8. DinoFight

    DinoFight Initiate (0) Jan 23, 2013 Arizona

    Well, other than my time drinking great beers while stationed in Germany. My first taste of craft beer in the U.S. was a Stone IPA back in 2000. Still my favorite style so I guess it was true for me at least.
     
  9. otispdriftwood

    otispdriftwood Initiate (0) Dec 9, 2011 Colorado

    Personally, I have and will continue to introduce newbies to craft beer with Anchor Steam, SA Boston Lager or SNPA. That was my route and from there I have branched out. In fact, I haven't had an Anchor Steam for a while. Hopefully, I'll keep that in mind next time I'm buying.

    But when you are introducing someone to better beer, it pays to ask what they're drinking currently, what they've had in the past and what they liked and disliked about what they've had. From there, you can make a more informed suggestion.
     
    nsheehan likes this.
  10. BuckeyeOne

    BuckeyeOne Initiate (0) Mar 9, 2008 Washington

    I think IPAs become the second step into craft beer. I think the route into craft beer begins with ambers, wheats, ESBs, and pale ales --- Fat Tire, Alaskan Amber (ambers), Widmer Hefe, Pyramid Hefe, Blue Moon, Shock Top (wheats), Redhook (ESB), and Sierra Nevada Pale Ale (pale ale). Here in Seattle, you could add Mac & Jack's African Amber and Georgetown Manny's Pale Ale. After noobies get through these, it's on to IPAs.
     
    Orca likes this.
  11. TongoRad

    TongoRad Grand Pooh-Bah (3,884) Jun 3, 2004 New Jersey
    Society Pooh-Bah Trader

    (I don't know where you've been, but welcome back, man!)

    I pretty much agree with that- plus add in the fact that IPAs seem to be a 'thing' these days and those people will likely see others enjoying them and talking about them; a much more socially acceptable first step, if you will, as well as something to pique their curiosity.
     
  12. SerialTicker

    SerialTicker Pooh-Bah (2,851) Jun 18, 2012 Missouri
    Pooh-Bah

    The first variety pack I ever got was Sam Adams' "Hop-ology" pack, so yeah. I didn't like Whitewater IPA much at all, but that pack (and Sam Adams in general) got me into it all.
     
  13. jivex5k

    jivex5k Initiate (0) Apr 13, 2011 Florida

    I look at IPAs in two ways:
    - Lots of hop bitterness
    - Lots of hop flavor

    People generally don't like the first category from the start, but love the second. It seems like with 60 minute and Stone IPA they are going for the flavor forward ones. Especially if they were fresh IPAs, so I could see them enjoying that off the bat.

    Give a BMC guy a Torpedo, or a Ruination, they will swear they hate IPAs. Once they have a fresh Jai Alai, suddenly they change their mind.
     
  14. willbm3

    willbm3 Initiate (0) Feb 19, 2010 Massachusetts

    I think IPAs are a bit too harsh to be an intro to craft. As others have alluded to, I think it's the milder (usually cheaper) stuff that people will latch onto first. Boston Lager, SNPA, Fat Tire, Anchor Steam, Blue Moon/Shock Top/other Hefe, Magic Hat, etc.

    I got into craft around '05-'06 with the likes of Blue Moon, Boston Lager, Anchor Steam, Hoegaarden, Redhook ESB, and SNPA (which I thought was too bitter at first, ha).
     
  15. tfaosd

    tfaosd Initiate (0) Jun 4, 2010 Massachusetts

    Take Route 113 Sly Fox IPA to Exit 16 (Flying Fish Wild Rice Double IPA).:grinning:
     
    TongoRad likes this.
  16. DaveLikesAle

    DaveLikesAle Initiate (0) Jan 24, 2006 Ohio

    For me it was Fat Tire and Left Hand Sawtooth. Those were "over the top" beers for me at the time. Not sure I could have handled (and would not have enjoyed) and IPA back then.
     
  17. KrokodilDundee

    KrokodilDundee Initiate (0) Oct 29, 2011 Texas

    High alcohol beers got me into craft beer, because I'm an alcoholic.
     
  18. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
    Society Pooh-Bah

    When I got into "craft" beer I think there were 2, maybe 3 IPAs available to me. I was looking for flavor more than hop-burn (maybe I ought to trademark that term too).
     
  19. UCLABrewN84

    UCLABrewN84 Initiate (0) Mar 18, 2010 California

    Probably nothing too hoppy.
     
  20. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
    Society Pooh-Bah

    I don't know about that, there were hoppy beers breaking the plane back then too -- Celebration was around, 3 Floyds came out in '96 and I remember laughing at the marketing ploy behind "Alpha King." The hop craze (man, another trademark?) was on the move right after SNPA introduced Cascades to the burgeoning geekdom.
     
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