I'm really not sure what they're trying to say or who they're saying it to with all these crazy ass Blue Moon beers.
From what I get out of it they're trying to look "edgy" & "low budget" with the artwork and "clever" with the names. Reminds me of the old school cigarette ads aimed at youth. I don't think they realize that most us beer geeks are a little older then 21, or 12 in this case... "Oh snap Son! Graffiti Collection!" "Gotsta get me suma dat yo!"