Travis Smith Leaving Societe

Discussion in 'Pacific' started by IQBlue, Mar 20, 2019.

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  1. IQBlue

    IQBlue Zealot (513) Oct 2, 2014 California

  2. ryno09

    ryno09 Pundit (811) May 1, 2010 California

    Still one of the best breweries in the county and they will continue to be so even without him in my opinion. But it does suck for them to lose him.
    Scottie_A25 likes this.
  3. UnknownKoger

    UnknownKoger Pooh-Bah (1,871) Jul 9, 2010 California
    Pooh-Bah Society

    While it sounds like they're splitting on amicable terms, I wonder if Societe wants to begin chasing some of those trends. This line was rather interesting:

    "Societe Brewing is faced with some difficult business decisions in the middle of a county housing 150+ breweries."

    Hopefully nothing much changes. Societe is one of my favorite breweries. Anytime I see Pupil on in LA/OC, I get it without thinking about it
  4. dcgunman

    dcgunman Pooh-Bah (2,608) Jul 1, 2009 California
    Pooh-Bah Society Trader

    When Societe first opened its doors I would always road trip it to Societe and ABC. Fill my growlers and head home. Those were the days. But when BT's would get Societe ipas almost on a bi-weekly basis I had one of the best clear IPA's in OC at my back door. I still continue to see Societe beers at BT's once in awhile these days. Societe is still one of my favorite brewery's in California. Sounds like changes are on the horizon.
    Frosty11161 likes this.
  5. Aztec_Chris

    Aztec_Chris Crusader (421) May 7, 2015 California

    I always enjoyed Societe from the very early days but I always wondered how they would maintain long term success without either being a brewpub or canning/bottling their beer.
    OTB likes this.
  6. QuakeAttack

    QuakeAttack Pooh-Bah (2,009) Mar 19, 2012 California
    Pooh-Bah Society

    Living in NorCal, I have only made it one to Societe (plan to visit again in May). I really enjoyed the environment and different beer styles. Hopefully, they won't go the route of Stone and field a mostly IPA lineup.
  7. ryno09

    ryno09 Pundit (811) May 1, 2010 California

    They always have plenty of hoppy beers on draft these days so I doubt they'll go that direction.

    I wouldn't be surprised if they scaled down their barrel program and replaced the barrel room with a kitchen.
  8. walterfredo

    walterfredo Savant (1,032) Nov 22, 2011 California

    Why do they not can/bottle? Seems like a no-brainer.
    OTB likes this.
  9. pinballplayer

    pinballplayer Maven (1,373) Jul 2, 2014 California

    Draft only in the tasting room with limited draft accounts would provide maximum control over product quality I think. Admirable but probably not a long term growth strategy.
    OTB likes this.
  10. OTB

    OTB Pooh-Bah (1,779) Sep 2, 2011 California
    Pooh-Bah Society

    The Pupil was one of my favorite IPAs back in the day, it was Alpine then back down to Societe for fils of The Pupil. With all due respect they got lapped, a very flawed business model IMHO.

    #10 OTB, Mar 21, 2019
    Last edited: Mar 21, 2019
    MonkeyBread likes this.
  11. drewone

    drewone Pooh-Bah (2,199) Sep 18, 2006 California
    Pooh-Bah Society Trader

    I have to say I enjoyed many good stop there, but its been a few years in part by their over the top growler fill policies.
  12. StoutSnob40

    StoutSnob40 Grand Pooh-Bah (4,467) Jan 4, 2013 California
    Pooh-Bah Society Trader

    Hopefully one of the changes is to start canning The Pupil. That stuff is top notch.
  13. ryno09

    ryno09 Pundit (811) May 1, 2010 California

    They bottle their feral beers and now offer crowlers of their draft beers (along with growler fills). Draft beer tastes better and that's why they do what they do.
  14. OCBeerNerd

    OCBeerNerd Initiate (0) Apr 28, 2015 California

    The beer is very good, not god tier by any means, and has seem to have lost its luster over time. Travis seems like this Amish guy who is opposed to making money as anyone familiar with Societe would have ponied up good money for cans of Pupil IPA. It kind of reminds me of stupid ass Kern River waiting a decade to make more Citra.

    Reading that story makes me think they will try to do more than tasting room/draft only business which is smart.
  15. reefer_bob

    reefer_bob Savant (1,010) May 13, 2014 California

    I'd love to see some Butcher in a bourbon barrel!

    I don't think they've been lapped at all. They do their thing, they're always busy in the tap room, people are asking for their beer... Seems like they're doing just fine.
    UnknownKoger and ryno09 like this.
  16. jakecattleco

    jakecattleco Grand Pooh-Bah (3,625) Sep 3, 2008 California
    Pooh-Bah Society Trader

    I would not equate the economics of expanding in Kernville to expanding in San Diego. If I lived in Kernville, I'd have exercised patience too with any expansion plans.
  17. OCBeerNerd

    OCBeerNerd Initiate (0) Apr 28, 2015 California

    I am not saying either had to drop major capital to expand.

    Take your most popular beer with a cult following and brew the shit out of it while the iron is hot. Give the people what they want before they lose interest.

    Kern Citra and Pupil cans could have given both companies a drastically different trajectory if they took the risk and met demand for those products when people cared about them.

    Right now Modern Times, Pure Project, Mikkeller SD and even Burgeon have taken the lead on peoples interest even if Societe makes better beer.
    m34josh likes this.
  18. FrogOut69

    FrogOut69 Initiate (0) Sep 24, 2013 California

    Even HF eventually realized the draft-only approach was wrong. Maybe Societe will too before they have to close up completely.
  19. miamichael2

    miamichael2 Crusader (496) Dec 2, 2009 Florida

    Does anyone know the approximate pricing of their crowlers? Nothing barrel aged or anything, just the everyday beers and seasonals. Is the taplist on their website kept relatively up to date?
  20. jwacky

    jwacky Devotee (387) Apr 13, 2017 California

    $11-$14, I believe. Butcher might be a little less, I can't remember.
    miamichael2 likes this.
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