TX Label Approvals

Discussion in 'Southwest' started by Lutter, Jun 15, 2012.

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  1. jl28r1

    jl28r1 Jan 10, 2011 Texas

    That looks like a cool site, great job!
  2. miikezombie

    miikezombie Aug 13, 2010 Texas

    No. That's for rare stuff like La Folie and Boulevard Chocolate Ale.
  3. BgThang

    BgThang Dec 23, 2007 Texas
    Beer Trader

    Thanks. hopefully we can get the stores to post over there when they have new beers. As I dont care, unlike here.
  4. Lutter

    Lutter Jun 30, 2010 Texas

    A few new approvals (there's actually a ton if you look at the site, way too many to list here)

    Goose Island - 312 Urban Wheat (the most sizes I've seen in one approval... 12oz cans, 12oz bottles, 22oz bombers, and every size they make of kegs)
    Goose Island - Honker's Ale (bottles/kegs
    Goose Island - Matilda (keg only)
    Goose Island - Mild Winter Ale (bottles/kegs)
    Pyramid - Oatmeal Stout (bottles/keg)
    Sixpoint Autumnation (cans/kegs)
    Stone - Mint Chocolate Imperial Stout (12oz bottles)

    Most importantly...
    Budweiser & Bud Light Super Bowl XLVII cans

    The really scary thing about all of Goose Island's regulars is that they all have two approvals... because they are being made in multiple breweries (Baldwinsville, NY & Fort Collins, CO).

    Circle Brewing seems to be good at one thing: getting their beer's labels approved. I swear half the list is all their different varieties that I NEVER see around in Austin.

    I expect to see a CRAPLOAD of Goose Island over the next month as the empire rolls their tanks into your local craft beer bar and supermarkets. Resistance is futile.
    beerserks likes this.
  5. Lutter

    Lutter Jun 30, 2010 Texas

    I'm really interested in seeing what little breweries get shoved off the shelf and out of the supermarket when Goose Island starts rolling into our HEB, Randall's, Kroger, and assuredly Wal*Mart. With all the configurations 312 Urban Wheat has, it's going to take up a similar amount of space in fridges to Bud/Bud Light from top to bottom.
  6. pushstartnow13

    pushstartnow13 Nov 28, 2011 Texas

    GI is a really interesting story...I had a chance to visit recently and to me it is amazing how much autonomy they are being allowed by AB. Their beers are solid accross the board and I would not worry about the other brewery locations one bit...Both of those locations have to go through a GI certification process and when I was there the Ft. Collins location was not yet certified. They send samples back to Chicago for evaluation, just like AB does with Bud across the country, plus they are only brewing the core brands and Chicago is doing everything else.
  7. thirdeye11

    thirdeye11 Feb 3, 2009 Texas
    Beer Trader

    After reading the article below, tell me if you still think they'll keep their autonomy forever. If the CEO's objective is to turn every last bit of profit out of this company, then GI won't last for long in their current state.


    jbeezification likes this.
  8. AdamR46

    AdamR46 Nov 18, 2011 Texas
    Beer Trader

    been waiting for goose island to show up for a long time. the past two years i've bought 312 when I was in chicago and indiana to bring back down, all of it brewed in new york, tasted the same as when it was brewed in chicago and on draft at their brewpubs. I hope it lasts for a least a while. I'm hoping to get a keg of matilda for the kegerator. A couple months ago in indiana I found a bomber of matilda dated from 4/2010 at a random liquor store. I had some 2011 last night too, i love that stuff.
  9. H0rnedFr0gs

    H0rnedFr0gs Mar 12, 2012 Texas
    Beer Trader

    "Growth for the sake of growth is the ideology of a cancer cell"-Edward Abbey

    There are many different geopolitical statements to made off that one quote but I think it could be applied to this situation as well. If profit is the sole motive then product will surely suffer.
    MightyDog and Daemose like this.
  10. DanzBorin

    DanzBorin Apr 11, 2012 Texas

    I red that yesterday and it sickens me. I hope GI has leverage to keep some hand on quality.

    I'm not sure how he is bullying companies to sell to him, but it's got to be something we as the public don't see.
  11. thirdeye11

    thirdeye11 Feb 3, 2009 Texas
    Beer Trader

    If you're not sure, I'll give you a hint. It starts with the letter B and ends with an "illions of dollars."
    mattisloco and jbeezification like this.
  12. FUNKPhD

    FUNKPhD Apr 13, 2010 Texas

    I believe limited releases and one-offs are still being brewed in Chicago.
  13. DanzBorin

    DanzBorin Apr 11, 2012 Texas

    I had heard that AB didn't want to sell to InBev though.
  14. DanzBorin

    DanzBorin Apr 11, 2012 Texas

    This is true now, but if you read that article, I think it's a matter of time before that changes. :(
  15. thirdeye11

    thirdeye11 Feb 3, 2009 Texas
    Beer Trader

    If they didn't want to sell to InBev, they wouldn't have. The gave them an offer they couldn't refuse. Keep in mind though, that it wasn't a one-person decision. Anheuser Busch was a corporation with many stockholders (decision makers).
  16. dumptruck81

    dumptruck81 Dec 28, 2011 Texas
    Beer Trader

  17. MightyDog

    MightyDog Aug 22, 2012 Texas

    One of the main reasons I fully support JK (bottles, gear, events, etc). If you are in the business just to make money off brewing, don't do it the way JK does it. If you are in it for craftsmanship, then they are a solid role model.
  18. H0rnedFr0gs

    H0rnedFr0gs Mar 12, 2012 Texas
    Beer Trader

    Figured I'd add one more tidbit about the GI thing.

    If they truly are independent will they be able to use the distributor of their choosing? I ask almost rhetorically because we all know that inBev will be the distributor of 99% of all GI product.

    They see 10-15% of their market share being lost to craft and they are aiming to take it all back (in effect) by squeezing out other products. They will withhold pallets of Bud Light to retail outlets that don't have 4 cooler rows of GI. Retailers will be forced to squeeze craft out. Be prepared for GI shoved so far up one hole that you'd wish it was in the other.

    I'm willing to retract that if GI retains distribution rights.
  19. HopAG

    HopAG Sep 22, 2012 Texas
    Beer Trader

    GI scares me...
  20. BgThang

    BgThang Dec 23, 2007 Texas
    Beer Trader

  21. Lutter

    Lutter Jun 30, 2010 Texas

    They're going to be distributed through AB's current channels... the company in the label approval is "ANHEUSER-BUSCH LLC". It's not a separate or independent company at all... in fact they don't even need to pay for additional licenses for a separate brewery to the TABC by doing it this way (~$6000). If you distribute AB products already, Goose Island will be added to your portfolio.

    Also, you summarized what I was trying to say quite perfectly: AB is going to leverage their products and market power to force retailers to carry their new product line and force out independent craft brewers that don't have the heft to retain shelf space.

    I don't think it will affect bars that are craft-only (Banger's, Draught House, etc...) but AB distributors can also flex their muscle in bars that carry liquor by withholding the liquor and wine they distribute. If you've got a place that has 1 or 2 craft taps (lots of places have BMC and Shiner or Fireman's 4) and liquor, it could be a real factor that could change that to 312 Urban Wheat or Honker's. That's where it's gonna hurt.
  22. thirdeye11

    thirdeye11 Feb 3, 2009 Texas
    Beer Trader

    AB InBev absolutely influence what taps will go where, but ultimately it comes down to what the bar owner really wants to do. No one can FORCE someone to carry something they don't want to. Most bar owners just aren't that passionate about craft beer to look the other way, and carry what they want. A few of the obvious exceptions are guys like Keith Schlabs and Corey Pond, respective owners of Flying Saucer/Meddlesome Moth and The Common Table. These guys stand up for what they believe in , and don't let anyone tell them what to carry. Obviously this is less of a factor with chains, because chains will just carry what the distro influences them to carry in most cases.
    pwsoldier likes this.
  23. thirdeye11

    thirdeye11 Feb 3, 2009 Texas
    Beer Trader

    I agree that the incident was weird, but I also believe it's sort of hilarious to think that he didn't want to sell. Yeah, he was quoted as saying that he made a huge mistake, but once a deal is done, it's done. I assume he was of sound mind and body when he signed off on the deal (otherwise the contract wouldn't be enforceable) so why assume he didn't want to? The guy made millions of dollars, I'm sure he's fine.
    BgThang likes this.
  24. jamescain

    jamescain Jul 14, 2009 Texas
    Beer Trader

    He said it was a huge mistake....then he looked at the check again and thought better of his decision.
    icetrauma and BgThang like this.
  25. pushstartnow13

    pushstartnow13 Nov 28, 2011 Texas

    I enjoys this discussion on GI... The article is solid but it is not unique to beer nor ABInBev. Look at the list of Imports that are no longer brewed in their country of origin; Fosters-Fort Worth, kirin- LA, Becks-St. louis, Asahi- canada, Red Stripe soon to be US with many more, yet people still buy it. I wish all the best for GI and AB is not dumb..they are aware they have a golden "goose" and I think they know they cannot afford to lose their "craft" credibility, they will protect it (for as long as they can). Plus the article called the 312 an imperial pale ale...fail...it is an urban wheat. Sorry lutter this is a topic for another thread, cheers!
  26. Lutter

    Lutter Jun 30, 2010 Texas

    Nah, it's relevant with all the GI approval talk.
  27. greenspointexas

    greenspointexas Jan 16, 2011 Texas
    Beer Trader




    Ford likes this.
  28. lokieman

    lokieman Jan 20, 2011 Oklahoma

    Shiner is making a Farmhouse Ale? Terrifying....
    thirdeye11 likes this.
  29. Exiled

    Exiled May 30, 2009 Texas
    Beer Trader

    Im looking forward to that new Real Ale Porter!
    Ford and blatherbeard like this.
  30. thirdeye11

    thirdeye11 Feb 3, 2009 Texas
    Beer Trader

    I just cracked up laughing, audibly, probably more so than anything in recent memory.
  31. Lutter

    Lutter Jun 30, 2010 Texas

    Shiner... Farmhouse... ale? Does not compute. Does not compute.

    After googling for some info... I found that they're going to be using Golding, Sterling, & Meridian hops and clock in at 5.7% ABV. Also, there's a neck label that proclaims "REFRESHING & SPICY".

    What're they tackling next, sours?! ;)
  32. FUNKPhD

    FUNKPhD Apr 13, 2010 Texas

    Maybe they're using JK yeast? ;)
  33. turfy

    turfy Mar 17, 2010 Texas
    Beer Trader


    " Also, there's a neck label that proclaims "REFRESHING, METALLIC & SPICY"
  34. icetrauma

    icetrauma Sep 7, 2004 Texas

    I'll give Shiner some props for attempting different styles but that is about it.
    BeanBone likes this.
  35. omnigrits

    omnigrits Jun 1, 2006 Texas

    You made Petit Prince come out of my nose :p
  36. BeanBone

    BeanBone Oct 12, 2006 Texas

    They're good for gateway purposes, too.
    Ford and icetrauma like this.
  37. icetrauma

    icetrauma Sep 7, 2004 Texas

    I have a soft spot for them. They where my gateway beer.
    Ford likes this.
  38. DanzBorin

    DanzBorin Apr 11, 2012 Texas

    Shiner is the beer I thought was high falootin back in 1994.
    Ford and icetrauma like this.
  39. BeanBone

    BeanBone Oct 12, 2006 Texas

    Shiner & Guinness got me started down this road to ruin.
    icetrauma likes this.
  40. r0nburgundy69

    r0nburgundy69 Jan 27, 2012 Texas
    Beer Trader

    i didnt mind the prickly pear one. but i drank shiner before anything else, so i have a soft spot in my heart for them
    icetrauma likes this.
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