Undercover Boss: Molson Coors

but Mcdonalds is growing and is profitable a huge success in the past 5 years

 

They are facts, just the wrong kind of facts. They are specifically, statistics. Statistics are facts computed from observation of a sample. In your case, you are taking statistics based on a very biased, non-random sample, and applying them to the population as a whole.

You should be a political reporter....

 

I was simply refferring to the ongoing debate that either labels Sam Adams as a true "craft" brewery or a full scale "big" brewer. I love their beer and I think if you read what I said again there is nothing saying that it was bad or good beer. The referance was made because if you exclude Sam Adams from the "craft" beer market then Dodfish would be the most distrinuted "craft" beer.

 

I would put them more on the scale of Sam Adams. Somewhere between "craft" and the major market beers. I see your point though!

 

DFH's own website notes they are only in about half the states. Many craft breweries have more extensive distribution than that.

Dogfish Head is bigger than Anchor- it's #12 on the 2011 list of US Craft Brewers by volume, Anchor is #22. Boston Beer Co. is about 20 times the size of Anchor.

 

Right, but I would contend that a huge contingent of Blue Moon drinkers are morally opposed to the big guys, and have no clue that Blue Moon is a Coors product. I run into this all the time at work, and am amazed how many rebellious, persnickety new "craft" drinkers get angry when they find out that Blue Moon is made by Coors and they have been supporting it all this time.

 

i dunno...i saw the episode too and maybe it is just me, but after they decided to put the safety gear in more accessible locations around the brewery for the staff i was swayed to try the beer again and it actually tasted better. i mean, what else could they possibly do to fix things? if you watched the episode, they are doing EVERYTHING else right.

 

I dont think Ive done that anywhere in this thread.

 

Do they care aside from profit margins? No.

 

AB has tied to make in roads with the Michelob line, while an improvement it's still suffers from being an AB brew. You rarely see a Budweiser commercial, and never a Michelob, but Bud Light they pound, and the Michelob line is their best and Bud is their flagship. But they're making more money than any craft brewer could ever fathom, this is a business, they don't want or need beer geek money, they'll take the masses that slurp up the Bud Light. They could make craft competitive brews quite easily, but why compete with such a small percentage of the market with brewers like SN, RR, or Bells have locked up? Why compete for the 6% of craft when they can make more money out doing Miller? IMO it's about money not making great beer, it's only a commodity to them, like hamburgers are to McDonalds, they know what they make is schlock, but as long as they selling the hell out of it why change?

 

I'll have to dispute one thing with you. They want everyone's money, which is why they spend so much money on advertising. They'd be foolish to not advertise the crap out of Bud Light considering it outsells their flagship. AB continues to move the Michelob line without the same level of advertising. The Shock Top line also moves pretty well and I don't see the same level of advertising for Shock Top as I see for Blue Moon. Shock Top is actually AB's attempt to step in on the craft beer market by making an inferior product to take up more shelf space in stores. This is not even taking into account the Bud Light line that continues to expand.

Quite simply, AB isn't going to beat SA, SN, Stone, Anchor, etc. in terms of making better beer. They really don't have to do it. What they do is purchase stakes in companies (Red Hook) or just buy them (Goose Island). Then all they have to do is look at the market and not mess with success. There's no need to devote more resources to create better beer if they buy companies that make better beer.

 

A very good point, with their financial resources they can umbrella smaller breweries and let them do what they've been doing.

 

That's just the thing, they never WERE doing anything "wrong" in the production of their beer, they have brewing down to an amazingly precise science - they can make beers brewed in different batches brewed in breweries from all over Canada (or the US for MillerCoors) taste more or less exactly the same. That takes some serious dedication and skill. The thing that surprised the OP, and myself, was the fact that they didn't even think about the fact that their beer isn't "quality" in the sense that it's not quite our genre of more flavourful craft beer, NOT that the breweries aren't "clean" or "quality controlled" enough. I am glad that they did put up some safety gear in more accessible locations though, because safety should always be first priority in any workplace, but besides that, production was PERFECT, as was quality control. Their brewing methods are amazing, in fact I'd say that it raises the bar to a new par entirely. But with that being said, the beers that they choose to brew aren't flavourful enough for some people to want to keep drinking their product, and either switch to craft, or more frequently to wine and hard liquor/mixed drinks.

 

You've never met Greg then. I can honestly say I dont believe he would ever sell. If just for the attitude