Utopias pricing.

Discussion in 'Beer Talk' started by Coronaeus, Sep 14, 2018.

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  1. Coronaeus

    Coronaeus Grand Pooh-Bah (3,744) Apr 21, 2014 Canada (ON)
    Society Pooh-Bah Trader

    So, today in Ontario, Sam’s Adams Utopias 2017 was released at the LCBO. 588 bottles available online. 2 per person limit. The price: C$110.75. So, about $85 US. It sold out in a few hours.

    From all I read, this is usually priced around $200-$225 in the US. How is such a low price possible here? What are US stores paying for the bottles they sell? I realize that the LCBO is one of the largest purchasers of liquor in the world, and benefits from volume purchases, but this seems like an extreme difference in price.
     
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  2. dcotom

    dcotom Grand High Pooh-Bah (6,637) Aug 4, 2014 Iowa
    BA4LYFE Society Pooh-Bah Trader

    Did you get one? I may have gone all in at that price.
     
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  3. guinness77

    guinness77 Grand Pooh-Bah (3,554) Jan 6, 2014 New York
    Pooh-Bah

    For $85, that’s a no-brainer, and I’m on a budget.
     
  4. Victory_Sabre1973

    Victory_Sabre1973 Grand Pooh-Bah (5,445) Sep 15, 2015 Minnesota
    BA4LYFE Society Pooh-Bah Trader

    When I saw it locally a few years back, the store was selling it for $239. Almost bought it, but couldn't quite do it.

    For $85, I would have gladly gotten one.
     
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  5. Coronaeus

    Coronaeus Grand Pooh-Bah (3,744) Apr 21, 2014 Canada (ON)
    Society Pooh-Bah Trader

    I did. I held back this year though and only got one. I still have two bottles of 2015 that I have yet to crack open. It was a similar price that time too.
     
  6. cavedave

    cavedave Grand Pooh-Bah (4,157) Mar 12, 2009 New York
    In Memoriam Pooh-Bah Trader

    I am likely the only person around who wouldn't have immediately jumped at that price. They are 200 - 220 around here
     
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  7. SFACRKnight

    SFACRKnight Grand Pooh-Bah (3,348) Jan 20, 2012 Colorado
    Pooh-Bah Trader

    I would have bought several at that price. $200 seems the norm. Last year at GABF I got 6 pours. That paid for my ticket.
     
    eppCOS, pjeagles, Bitterbill and 4 others like this.
  8. Giantspace

    Giantspace Grand Pooh-Bah (3,043) Dec 22, 2011 Pennsylvania
    Pooh-Bah

    Pretty sure I could sell one for $185-$200 so that’s a free bottle for me. I’m in.

    Enjoy
     
  9. invertalon

    invertalon Pooh-Bah (2,249) Jan 27, 2009 Ohio
    Pooh-Bah Trader

    A buddy of mine had a contact in Canada and got me one for the $85. He picks up this weekend. Cant wait to try it, finally!
     
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  10. Squire

    Squire Grand Pooh-Bah (4,385) Jul 16, 2015 Mississippi
    BA4LYFE Society Pooh-Bah Trader

    At $25.00 bucks a bottle I might buy one as a curiosity. More than that I'm not curious because for $25.00 I can get a pretty decent bottle of Port. Just not that interested in high proof beers that as a thing are actually wandering off into the territory of other spirits that handle the job better.
     
  11. rozzom

    rozzom Pooh-Bah (2,620) Jan 22, 2011 New York
    Pooh-Bah Trader

    There’s two of us on here cavedave. If we fight back to back we might be able to fend the bastards off
     
  12. ryan1788a5

    ryan1788a5 Pooh-Bah (2,062) Nov 27, 2009 Massachusetts
    Pooh-Bah

    Lowest I’ve ever seen it is $150. Not aware of any price decrease. If that is last year’s vintage, it may have been that a distributor “dumped” lingering stock at a lower price to get rid of it. Not sure. Definitely not what you want if you’re Sam Adams, could devalue the brand.

    Personally I think the beer is great, but considering the whiskies I can buy for that money, I’d rather spend elsewhere.
     
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  13. SammyJaxxxx

    SammyJaxxxx Initiate (0) Feb 23, 2012 New Jersey

    At that price I would have bought at least two. One to open, one to save and another to save longer.
     
  14. FatBoyGotSwagger

    FatBoyGotSwagger Grand Pooh-Bah (3,999) Apr 4, 2009 Pennsylvania
    BA4LYFE Society Pooh-Bah Trader

    Between this and CBS I guess you canucks get lucky sometimes. You guys still pay way to much for beer on average though. I bet half the bottles bought will be resold.
     
  15. DrumKid003

    DrumKid003 Initiate (0) Aug 10, 2013 Oklahoma

    At $85 USD I would have gladly pay to buy a bottle and enjoy it over the next 12-18 months. I've never had a Utopia, of any vintage, and $85 is a hell of a lot cheaper than buying another bottle of Macallan 18yr.
     
  16. dennis3951

    dennis3951 Initiate (0) Mar 6, 2008 New Jersey

    $85.00 to much IMO!
     
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  17. flaskman

    flaskman Pundit (985) Aug 3, 2015 New York

    It goes to show you how much margin there is. After reading this I would feel like a sucker if I had purchased a bottle in the US. The same goes for the CBS. We bend over and have to buy bombers and our friends get 4 packs at a reasonable price point.
     
  18. rozzom

    rozzom Pooh-Bah (2,620) Jan 22, 2011 New York
    Pooh-Bah Trader

    For $85 you can buy a good bottle of whisky.

    For the normal $200 you can buy a very good bottle.

    I don’t get what it is about utopias (a 28% abv blended BA beer) that makes any sort of cost consciousness go out the window, whereas up to the 20% ABV mark people will bitch about pricing that is much over $1/oz
     
    #18 rozzom, Sep 14, 2018
    Last edited: Sep 14, 2018
  19. GormBrewhouse

    GormBrewhouse Pooh-Bah (2,111) Jun 24, 2015 Vermont
    Pooh-Bah

    I'm not paying 85 for any beer
     
  20. bbtkd

    bbtkd Grand High Pooh-Bah (7,790) Sep 20, 2015 South Dakota
    BA4LYFE Society Pooh-Bah Trader

    Perhaps they're closing them out because the 2018 vintage is coming. I'd have bought at least two for $85/ea. I've heard that they go for $210 or so here. Last year I saw it for $300, but no way at that price. I've heard Costco sells it for $180, but haven't seen that here.
     
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