Victory Brewing Expands Distribution Footprint

DOWNINGTOWN, PA (December 2013) – Victory Brewing Company® (Victory), is pleased to announce that it will expand its national and international distribution footprint to include Idaho, Arizona and Kentucky, as well as the United Kingdom, Cayman Islands and Sweden. The brewery also has realigned and expanded its current distribution partners in Oregon and Washington state.

Beginning this month, Victory’s beer will be available in the following territories and represented by:

• Oregon - Bigfoot Beverage Distributors, General Distributors and Summit Beverage
• Washington - C. Stein Distributing Washington, Odom Corporation, Marine View Beverage and Sound Beverages
• Grand Cayman Island - Brasserie Purveyors
• Sweden - Great Brands AB
• United Kingdom - Vertical Drinks

And in January:

• Arizona - Hensley Beverage Company
• Idaho - C. Stein Distributing Idaho
• Kentucky - Heidelberg Distributing Co. and River City Distributing

“Many fans in these markets have long-awaited this news and we’re excited to finally make it official,” said Steve German, vice president of sales and distribution. “We're looking forward to working with our new partners, and of course, excited by the opportunity to introduce our brand to new fans in states and countries around the world.”

Victory will launch in these markets first with year-round brands—HopDevil® IPA, Headwaters® Pale Ale, Prima® Pils, Golden Monkey®, DirtWolf™ and Storm King®—and look to add their seasonal lineup over time.

With the addition of these new territories, Victory’s national distribution footprint will include 34 states as well as the District of Columbia; the brand will be available internationally at select locations in seven countries around the world.

"For more than 17 years, Victory has maintained a commitment to crafting delicious, full-flavored beer," German continued. "With great beer now flowing from our second brewery in Parkesburg, we're excited to share these unique flavors and recipes that our longtime fans have supported with a wider audience of craft beer lovers."

Once fully operational, the new Parkesburg brewery, which is located just 17 miles from the Downingtown brewery and headquarters, will double Victory’s production capacity.

Victory Brewing Company is a privately held craft brewery headquartered in Downingtown, Pennsylvania. Begun by Bill Covaleski and Ron Barchet, childhood friends who met on a school bus in 1973, the brewery formally began operations in February of 1996. Victory, Pennsylvania's widely acclaimed brewery and restaurant, now serves fans of fully flavored beers in 34 states with innovative beers melding European ingredients and technology with American creativity. To learn more about Victory Brewing Company visit us on the web at www.victorybeer.com.

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