Victory Dirt Wolf - Why 4-packs??

What about when the price-per-ounce is equal to the cost of the 4/6 pack's cost? I find it especially silly if you never enjoy great tap/cask options which are relatively much more expensive. I agree that you are missing out on some great beer by refusing to consider bombers.
As for paying $7 for ruination, I would not $5, yes, but I can get many other beers I enjoy more for $7. That's top notch stuff. Dreadnaught, gladly. But then again, maybe not, because I'm still sour about their pulling out of the SW IL market a few years ago (Who am I kidding, of course I would!)

 

Yup a case is ~48$.

 

“I find it especially silly if you never enjoy great tap/cask options which are relatively much more expensive.” I have absolutely no problem paying for beers at beer bars. The beer bar has overhead and going out to drink a beer is entertainment for me.

As regards packaged beer that I drink at home I refuse to support the bomber business. I wish that others would refuse to purchase beers in the bomber format as well to send a message to the breweries to stop ripping off beer consumers. If you are willing to be rip-offed that is indeed your personal choice but I would ask you to also not do so. If we stick together as consumers we can make a difference.

Cheers!

 

Storm King just moved to 4 packs to, probably something their doing for all their high abv beers.

 

exactly... brewers cant control the price at purchase

 

“brewers cant control the price at purchase” Bu their packaging decisions can influence retail pricing. For the example of my local Wegmans, I am pretty sure that they would not price a 6-pack Dirt Wolf at $15.00 but they have no problem with pricing a 4-pack at $10.00. I would have preferred that Victory packaged Dirt Wolf in 6-packs to mitigate retail price abuse.

As to what motivated Victory to package Dirt Wolf (and Storm King) in 4-packs I really have no idea but the fact that a retailer like Wegmans is taking advantage of it to price these items higher (for higher profit) is unappealing to me.

Cheers!

 

Prices are set by the distributers - against the price of a case from the brewery. Every single time a store gets an order in, they get the invoice that invoice has the suggested retail (normally state min) as well as cost and per/pk cost.

 

“Prices are set by the distributers…” Are you saying that Wholesale Distributers dictate to the retailer what they need to price the product at?

Cheers!

 

Their packaging decisions can influence the retail pricing???

Show me the data that demonstrates it's the packaging size of 4 vs 6.

 

Tom, I can’t prove a thing. It seems to me that there is a price point that most consumers are willing to pay for a 4/6-pack. Something in the neighborhood of 10 bucks (a few dollars more and certainly less). Needless to say there are some exceptions but most of the 4/6 packs are priced in that range (in the shops that I go to). As I mentioned previously I very much doubt that Wegmans would price a 6-pack at $15. If Dirt Wolf was in the 6-pack package it would likely be priced around $12-13. I personally would prefer to pay $13 for a 6-pack. I personally refuse to pay $10 for a 4-pack of Dirt Wolf at Wegmans but I sure that some other beer drinkers are paying this amount since the total price of $10 is comfortable to them; they are not considering the price from a price per ounce perspective. I have an unkind term for these shoppers: stupid shoppers.

Cheers!

 

No no, what I mean to say is that a brewery wants X amount per case from the distributor. In turn the cost price is set for a store (like mine) based off how much the brewery wants per case or the contracted price. The 4pk/6pk who knows about that part.

Side note: We have a local brewer BlackBox, the guy makes an amazing beer. He's got 10 brews, but only 4 in bottles. The rest are kegged. His problem is that hes so small, and he went to a distributor to sell the brews. But he went to a dist. that has 20 sales reps hitting 25 stores a day. This guy drops off 100 cases of x brew and that's it for awhile. Because he's so small he doesn't have the room to even brew two different batches of loveliness. So he's either brewing for kegs or brewing for bottles, but never both at the same time. You can get a pint of his Pumpkin (which I've heard beats S.T) for like 5 a glass, but the distributor charges me, at cost $38 a case. Which means to make a profit my suggested retail is 11.99

I can only speak for Ohio, but we like to keep everything at state min. which is suggested retail. I also find the way breweries distribute rare/limited released wack!

 

My local is charging $11.99 for a six pack of storm king and $11.99 for a 4 pack of Dirt Wolf. The shelf label says 6 pack but is crossed out and 4 pack is hand written. All of my 'wuttttttttt?'

 

12 bucks for a six-pack of those beers would be a reasonable price. 12 bucks for a four-pack is highway robbery. Unfortunately, I am sure that some people are paying those inflated price.

Cheers!

 

$10.50 for the four pack in my area. When it comes to pricing I look at all beers on an individual serving basis then compare to other products that are giving me a similar experience. 12oz bottle = one serving, bombers and 750's = two servings.~$2.60 for a single serving of fresh DIPA is ok with me when good IPA's from a six pack are usually in the $2 range.

 

Mo money.
Mo money.
Mo money.

 

I bought a case of Dirtwolf for $43.99. This translates to a 6-pack price of $11.

The price must be right - they can't make enough Dirt Wolf to even stock it at the brewery, even though it is a year-round full-availability release. The guy was very apologetic about it, but he said demand has been such that whatever they make is immediately spoken for.

 

“ …they can't make enough Dirt Wolf to even stock it at the brewery” There are tons of Dirt Wolf at my local Wegmans (it has been in continuous supply for the last 3 weeks or so). You just have to be willing to pay $10 for a 4-pack.

Cheers!

 

I think DIPA's in 4 packs and IPA's in 6 packs make perfect sense from a price point of view and that is what the majority of good breweries (other than Lagunitas) do with their IPA's and DIPA's.
Let's not compare it to Hop Wallop, they are 2 totally different beers.
And let's not piss Victory off or they will put Dirtwolf in Bombers and then we will all be unhappy.

 

Only thing I could think of is the entered it as 6 packs and had the pricing as such and then just didn't bother going back to change it? Or are they consistantly $4+ overpriced?