Victory Helles Lager Now Available In All 35 Distributed States

Discussion in 'Beer Releases' started by Jason, Jan 26, 2015.

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  1. Jason

    Jason Founder (0) Aug 23, 1996 Massachusetts

    DOWNINGTOWN, PA, January 26, 2015 – In response to growing consumer demand and appreciation for a crisp-tasting lager beer, Victory Brewing Company (Victory) is excited to share their best-kept secret with full distribution of Victory Helles Lager to 35 states. Long held as an extremely popular favorite in the Philadelphia region because of the area’s longtime love affair with lagers, Victory Helles Lager is made in traditional German style creating a full-bodied golden brew with unsurpassed balanced flavors.

    Originally known as Brandywine Valley Lager when it made its debut in 1996, this lager paid homage to Victory’s pristine water source, one of the four crucial ingredients in beer. The brand transformed into Victory Lager and is now rebranded as Victory Helles Lager marrying the preservation of the traditional German style and the critical water source. Historically, helles lagers have relied on high-quality, pure ingredients to excite the senses. This flavorful brew does just that with its straw-blond coloring and lingering notes of Victory’s trademark whole flower hops that results in a delicious beer that is something of a refreshing throwback to when American brewing was largely inspired by Germany. Victory Helles Lager has an ABV of 4.8% and is available year-round in bottles and on draft.

    Victory Helles Lager is available at craft beer bars, bottle shops, beer distributors and major gourmet grocery stores throughout Victory’s 35 state distribution footprint. It’s suggested retail price for a six-pack is $9.99, however varies slightly upon location. Use Victory’s Beerfinder to discover a nearby location, or download the free Victory Mobile app for Android or iPhone.

    “Having trained in Germany, Ron and I are devoted to the balanced flavors of Helles Lager as it emphasizes our quality, imported ingredients.” Traditionally, the Philadelphia region has been home to some of the best lagers in the country and as this brand rose in popularity locally, we decided it was time to share our passion for Victory Helles Lager with all our fans and expand into full distribution.” said Victory’s President and Brewmaster, Bill Covaleski.

    About Victory Brewing Company
    Victory Brewing Company is a craft brewery headquartered in Downingtown, Pennsylvania. Founded by childhood friends, Bill Covaleski and Ron Barchet, Victory officially opened its doors in February of 1996. In addition to the original Downingtown brewery and brewpub, Victory recently opened a second state-of-the-art brewery in Parkesburg, PA to expand production capabilities and serve fans of fully flavored beers in 35 states and 10 countries with innovative beers melding European ingredients and technology with American creativity. To learn more about Victory Brewing Company, visit www.victorybeer.com

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    #1 Jason, Jan 26, 2015
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  2. jmdrpi

    jmdrpi Grand High Pooh-Bah (8,989) Dec 11, 2008 Pennsylvania
    BA4LYFE Society Pooh-Bah

    Anyone know if the label change was very recent?

    I see the label is now this:
    [​IMG]
    I still thought it looked like this:
    [​IMG]
     
    #2 jmdrpi, Jan 26, 2015
  3. FatBoyGotSwagger

    FatBoyGotSwagger Grand Pooh-Bah (3,999) Apr 4, 2009 Pennsylvania
    BA4LYFE Society Pooh-Bah Trader

    I haven't seen the new labels in the Pennsylvania market yet.
     
    #3 FatBoyGotSwagger, Jan 26, 2015
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  4. TEKNISHE

    TEKNISHE Initiate (0) Jan 12, 2011 Pennsylvania

    I just bought a couple at wegman's montgomeryville (not realizing it is just re-branded victory lager.) I love their lager though, so no big deal
     
    #4 TEKNISHE, Jan 26, 2015
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  5. offthelevel_bytheplumb

    offthelevel_bytheplumb Maven (1,277) Aug 19, 2013 Illinois

    I'm a big fan of pale lagers, and I'm excited now that this brew is finally available to me. My only concern is that it will be over hopped, like I find Prima Pils to be.
     
    #5 offthelevel_bytheplumb, Jan 26, 2015
  6. JimsArcade

    JimsArcade Initiate (0) Jan 20, 2004 Pennsylvania

    The new branding hit the Philadelphia-area last week. I've already had customers get it confused with Helios. :confused:

    Still, it's great news that the rest of the country will finally be able to buy this.
     
    #6 JimsArcade, Jan 26, 2015
  7. FatBoyGotSwagger

    FatBoyGotSwagger Grand Pooh-Bah (3,999) Apr 4, 2009 Pennsylvania
    BA4LYFE Society Pooh-Bah Trader

    Don't worry it is not over hopped nor does it taste like prima pills.
     
    #7 FatBoyGotSwagger, Jan 26, 2015
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  8. offthelevel_bytheplumb

    offthelevel_bytheplumb Maven (1,277) Aug 19, 2013 Illinois

    Thanks
     
    #8 offthelevel_bytheplumb, Jan 26, 2015
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  9. jmdrpi

    jmdrpi Grand High Pooh-Bah (8,989) Dec 11, 2008 Pennsylvania
    BA4LYFE Society Pooh-Bah

    #9 jmdrpi, Jan 26, 2015
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  10. rfgetz

    rfgetz Pooh-Bah (2,609) Nov 14, 2008 New Jersey
    Pooh-Bah

    Well Prima Pils does have a big ol' hop cone on the label and the brewer's description talks about the "heaps of hops" added... Victory Lager is a little bit more traditional in its make-up than Prima.
     
    #10 rfgetz, Jan 26, 2015
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  11. BWM-77

    BWM-77 Initiate (0) Feb 21, 2014 Kentucky

    I love a well made Helles!
     
    #11 BWM-77, Jan 26, 2015
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  12. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    #12 drtth, Jan 26, 2015
  13. scottakelly

    scottakelly Maven (1,487) May 9, 2007 Ohio

    I recall Victory distributing to Ohio in the early 2000s a beer called simply "lager", which to my recollection was very good. Is this the same beer? The release makes it sound like this beer was not previously distributed widely.
     
    #13 scottakelly, Jan 26, 2015
  14. denver10

    denver10 Grand Pooh-Bah (4,155) Nov 17, 2010 New Mexico
    Pooh-Bah

    I will definitely try this.

    I really enjoy a well done helles. I really don't enjoy anything less than a well done helles. I expect Victory's is more the former, less the latter.
     
    #14 denver10, Jan 27, 2015
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  15. jmdrpi

    jmdrpi Grand High Pooh-Bah (8,989) Dec 11, 2008 Pennsylvania
    BA4LYFE Society Pooh-Bah

    Most likely, yes. Ohio probably had much earlier distribution
     
    #15 jmdrpi, Jan 27, 2015
  16. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    Yeah, on the other side of PA, NJ got "Victory Lager", too. (I vaguely recall getting the earlier "Brandywine Lager", as well, in the late 90's - in fact, while I was an early fan of HopDevil, for a while I didn't bother trying Prima Pils, because I found the early recipe of the Lager somewhat underwhelming. That was a big mistake.)

    Sadly, the Victory Lager, when found, often doesn't have a particularly fresh "Enjoy by" date here. Hopefully, the rebranding and an increasing interest in pilsners and other lager styles will help.
     
    #16 jesskidden, Jan 27, 2015
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  17. YamBag

    YamBag Initiate (0) Feb 2, 2007 Pennsylvania

    It is not over hopped and is true to style. One of my favorites
     
    #17 YamBag, Jan 27, 2015
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  18. offthelevel_bytheplumb

    offthelevel_bytheplumb Maven (1,277) Aug 19, 2013 Illinois

    Let's agree to disagree.
     
    #18 offthelevel_bytheplumb, Jan 27, 2015
  19. 302BeerGuy

    302BeerGuy Initiate (0) Jun 11, 2014 Delaware

    It's not! It just isn't that great of a lager! Just my personal opinion! Not bad by any means, just not great!
     
    #19 302BeerGuy, Jan 27, 2015
  20. offthelevel_bytheplumb

    offthelevel_bytheplumb Maven (1,277) Aug 19, 2013 Illinois

    You mean the Helles?
     
    #20 offthelevel_bytheplumb, Jan 27, 2015
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