Victory Old Horizontal

I agree that it's a bad decision. At bomber price, i've bought one bomber (in Jersey, where I gratefully don't have to buy by the case).

If these were in 12oz bottles, I'd definitely buy a case at $50-55 a case

 

Victory has decided to bottle a number of beers lately in bigger than 12 ounce bottles. I can only rationalize that they are doing so to maximize their profit. I personally refuse to go along with this practice and I will not purchase these bigger bottle products. If enough other beer consumers did the same the message would be sent to Victory to stop maximizing their profits and bottle in the 12 ounce format instead. I sure hope that other beer consumers see what is going on here and make decisions similar to mine. All that I can do is hope.

Cheers!

 

It's a shame because there really aren't enough good barleywines in 12oz formats - which is probably the best format for barleywines (just look at the popularity of Bigfoot!)

 

Completely agree, 'regular' Old Ho should probably continue coming in the 12oz. format, but specialties like Oak Ho for example are fine in the bomber format IMO...

Also, thanks for reminding me that I can't wait to see Hop Ranch again... mmm

 

“I can't wait to see Hop Ranch again...” I wonder if Hop Ranch will be in big bottles next time!?!

Cheers!

 

“…maybe in preparation for the new brewing facility.” The new brewery in Parkesburg has been operational for quite some time (something like 6 months). Victory now has a lot of brewing capability:

“Victory’s Parkesburg plant will be able to produce 225,000 barrels per year—more than doubling our production capacity.”

The brewery in Downingtown is still operational.

I don’t know the combined figures of Downingtown and Parkesburg but it is a lot of beer!

Cheers!

P.S. As I expressed in my prior post, I too am getting frustrated with Victory’s recent decisions to use big bottles recently.

P.S.S. If I had a dollar for every time I posted on BA that I wish they bottled their Kolsch, I would have a lot of dollars. I recognize this is a business decision so I don’t get to upset in this particular matter.

 

Please no!

Anyway, agree to a lot of the sentiments here- Hop Ticket stuff and 1337 being mediocre, missing Sunrise (wife's a big fan of that) moving things to larger formats... although I am interested in Moving Parts @ $4.99...

I think the Kennett Square location will be brewpub only releases? I'm definitely interested to see what they put out there, which seems to be location specific. I noticed just recently that DTown has a Gose on the draft board, probably going to have to stop in this week to give that a go.

 

Im glad you are a fan, imagine if you had an axe to grind. ;-)

Victory at Magnolia (Kennett Square) has nothing to do with any packaging choices. It will have a small brewery that will have unique beers offered at that location only in addition to the normal lineup. And of course a real sporty Growler filler!

Mad Kings was never bottled before, and a lot of these choices are made for position in the retail trade. 4 packs, 6 packs, 22 oz singles/bombers (Old Ho, Helios, Mad Kings, Moving Parts), 750 ml corked (Wild Devil, Golden Monkey, V-12). The plan as I understand it is to always have a seasonal or year round offering in each format.

Ranch uses a new hop called Azacca that is limited in supply, hence the limited amount made last year. It takes 3 years for new hops to develop and then there needs to be acres planted to match demand.

Summer Love does very well and its production is tied closely to sales demand. Im a Prima man but I drink a lot of SL in the summer. Tettnanger and Citra/Simcoe work well and its a nice change from big amber IPAs and DIPAs.

When I see the prices some of the competition uses on bombers, I fail to see the complaints of a 4.99/5.99 package for a normal bomber.

Im happy that after 18 years of brewing Victory has releases a huge number of new beers in bottles and draft this year. Since August of last year: Dirtwolf debut, Ranch Imperial, return of Old Ho, 1337, Moving Parts, Mad Kings in bottles, Hop Tickets, and now the return of WildDevil and Moonglow Weizenbock. Life is good for the craft beer lover these days.

 

Jim (@Starkbier) stated: “When I see the prices some of the competition uses on bombers, I fail to see the complaints of a 4.99/5.99 package for a normal bomber.”

Permit me to propose that the proper metric for viewing pricing is on a per ounce basis. In the OP, @Jaxon mentioned concerning Old Horizontal “…used to be bottled yearly in 12oz bottles, cases ran about $40.” The price per ounce for that case of 12 ounce beers is $0.14 per ounce.

JAXON also made mention of a case of 22 ounce Old Horizontal beers costing $93 at the Victory Brewpub. The price of the case of 22 ounces bottles of Old Horizontal is $0.35 per ounce.

The percentage change of those two price values is 150%.

If somebody was selling you a product and over a relatively short timeframe (2 years) raised the price by 150% would you feel good about that?

Cheers!

Jack

 

I believe its about branding and retail product placement more than cost/oz. If you have one slot of a 22ozer at the beer Super Store you fill products to fill that spot but rotate seasonally. In large cities where you may not own a car and only have a small fridge a few bombers of Old Ho and Helios might be the perfect option. For others its cases of Prima and HopDevil.

As for bang for a 12ozer, note that MoonGlow Weizenbock at 8.7% comes out in draft and 12oz/24cs on Sept 14. There will always be options.

 

Earth shattering! I will be there on that 14th day of September and it will be glorious.

 

Harvest Ale in 22oz? Common mayne, you guys should be fighting for space in my fridge not space on the bomber shelf(dust collectors)

 

I just want to see Victory can. Could you imagine Prima Pils, Summer Love, Hop Ranch, etc. in cans?

P.S. Canning eliminates the pissing off of the customers with bombers.

 

Prima Pils in a can would be awesome. They've lost me to Sly Fox Pikeland Pils because that beer comes in cans. I'd at the very least split my pils buying between the two if Prima was canned.

I myself would like to see them go back to brewing Dirtwolf the way it was with the first batch. The first batch was lighter-bodied, without the signature Victory yeast flavor. Now it's heavier and more malty, and not nearly as good.