Personally, I feel that Fat Heads crosses a line in terms of food quality. It's not that food is "so important to me," but Fat Heads is far enough below the standard of quality for Portland that it must affect their business. For example every time I'm out with friends in that area, we end up going to 10 Barrel over Fat Heads. Even though I think Fat Heads has better beer, for the overall happiness of the group 10 Barrel wins hands down. I really do think FH could do much better business if they developed a PDX-specific menu rather than trying to force the franchise menu in a location where it doesn't fit. As it stands, I think their food is the main reason why they are always half empty.