I like the beers from both of these breweries, but, c'mon now. Via Washington Beer Blog: http://washingtonbeerblog.com/a-new...sgM67t2SCo0jfz7v_O50wykgvw9E_6Nq2Pow7oJanyQW4
Hop Butcher here in Chicago just did a cold IPA as well (http://www.hopbutcher.com/coldpizza) ... must be the next up and coming thing places are going to try.
They're gimmicks ... until they aren't. Brut IPA definitely never got out of the "gimmick" stage ... Who knows where this one will end up.
Huh. Although, from the description (lager yeast, heavy hopping) they could have called this a Double Italian-Style Pilsner if they really wanted to get this group riled up.
Well, Kevin Davie of Wayfinder really knows his stuff with Lagers, so I have no doubt that the beer will be really good. For me, it's just making a Lager, but calling it an Ale, is what gets the eye roll.
They’re great and Wayfinder has been doing them for a while now.. If you don’t know them they make phenomenal true to type European lagers mostly. Lots of incredibly well executed technical beers and this is the stamp on hoppy beer and I think it’s cool. Authentic and on brand in a way. I think it’s an interesting take personally. It’s a pretty standard IPA with even less yeast character but not dry as a bone like Brut. Also lager yeast can do some really interesting shit to certain hop compounds.
They need you on the marketing team. I really want the modern hoppy lager trend to mature because the best examples.I've found are among my favorite beers. I'd love to try this style made by skilled brewers. The impulse to IPA-ize everything hurts in an ironic way. Don't these hip brewers know that modern remakes of classic styles are all the rage. New world lagers.are the new IPA, what do they think this is...2019? My naming convention suggestion is; American Imperial Italian Pilsner
As if IPA did not already get enough attention, now your telling me we need to entertain yet another sub-category of IPA. Are you kidding me! Before you know it the beer world will be full of different iterations of IPA. I sure dont hope so..... There is some much more to beer then IPA.
I just had Wayfinder's Relapse, another "cold" IPA and it was quite good. A great marriage of what Wayfinder already does really well (lagers) and putting an IPA spin on it. Yes it's technically an IPL if you want to venture into pedantic territory but if rebranding IPLs as "cold IPA" gets more people interested in the style, I'm all for it. Yes, it's absolutely dumb/smart marketing bullshit for the kind of people who think Coors or Bud when you mutter the word "lager" under your breath to get them to try something that is only tangentially related to their notions of what lagers are.
Sounds like another way to bring back a Brut ipa, but giving it another name. That died very quickly here at least. I’ve got nothing against wc style ipas imo their just right, I like JA beers, but I can’t think of any IPLs here, perhaps I just missed them. Like most things the brewers skill reflects on the final product not so much the type of malt or grains or adjuncts. Lots of mediocre beers out there using water/hops/barley/ yeast. Great brewers make the magic.
Guinness got there first. In the US, legally to label a malt beverage "Ale" it's got to be "fermented at a comparatively high temperature" regardless of the strain of yeast. Now, obviously, lots of beers have been fermented with lager yeast at higher than normal lager temps, like steam beer and pre-craft US so-called bastard ales and, I sorta doubt the TTB goes into breweries armed with a thermometer before approving these "Cold IPA" labels... Huh? Well, most (all?) Brut IPA's used the enzyme Glucoamylase/Amyloglucosidase - the same stuff used by many brewers for their "light beer". I think that happened already ...
Sure sounds like a IPL to me. Hey Jacks Abby, you've been making cold IPAs for 12 years now and didn't realize it?!
Read the marketing propaganda... er.... I mean news article. It clearly states that this is different from an IPL since the ABV is higher. Didnt you know ABV is what differentiates an ale from a lager?
Hey don't forget that it also doesn't have any of that "old world" hop character, so it CAN'T be a pilsener
Wonder what they might make of All Day IPA with an abv under 5%. After all the abv is too low be be called an ipa.
I suppose, as with what @jesskidden mentioned about the brew temperature, that it might not technically be an IPL, but more of a hybrid style (India Pale Altbier? India Pale Kölsch? ) ... but it still sounds like an IPL to me (which has nothing to do with the ABV). But FFS, please, please, please do not start marketing it as an India Pale Altbier. If they somehow think IPL is inappropriate, Cold IPA is better than just slapping "India Pale" onto yet another traditional style. (ISO: Triple Imperial Fruited Kettle Sour Black India Pale Altbier .... )
Remember the good old days when it was considered bad taste to market to consumers that they could taste the "cold"? Now evidently it's "innovation" to revisit IPL recipes, update the hops, and presto! "Cold IPA". For a lager. This is so apropos of the state of 'craft' in 2021.
