From the Weathered Souls website: "The Black is Beautiful Initiative is to bring a collaborative effort amongst the brewing community and its customers, in an attempt to bring awareness to the injustices that many people of color face daily. Our mission is to bridge the gap around for ages and provide a platform to show that the brewing community is an inclusive place for everyone of any color. We are asking for all breweries and brewers far and wide to raise a glass with us in unison and participate in this collaboration." There is a longer description and more information at the link below. https://blackisbeautiful.beer It's great to see so many breweries across the country have already signed up to be a part of this. Can't wait to try this imperial stout.