WeldWerks (2020)

Personally, I find the prices of these recent Noche releases extremely off-putting; I drew the line with this release and decided to pass. $50 for a bomber is just too much, especially when I factor in the drive from Colorado Springs.

 

100%. I decided to pass on the noche and grab one of the Voodoo Bottles. Can't justify ~$50.

 

Totally understandable. We’ve always priced our beers according to the costs associated with producing them and at 4+ lbs/bbl of vanilla beans, 2020 Vanilla Medianoche is the most expensive beer we’ve brewed (and the most vanilla we’ve ever used). But we completely understand that at that price, it certainly isn’t for everyone.

 

Gold filigree encrusted steak isn't for everyone either and its existence also isn't self justifying. Maybe that's not the best comparison, but more doesn't mean better. While I acknowledge and appreciate the cost of the ingredients being reflected in the cost of the beer, it doesn't actually make it necessary. It also is not relegated to bottle releases... the last time I visited (while picking up BA Fluffernutter and Coffee Coconut Medianoche) I was astounded by the price of draft pours. $9.50 for a pint of DIPA is simply ridiculous, especially when the to-go cost was half that amount.

To me, it just seems like a hype-driven flex move and of course anyone who drops that kind of money on a bottle of beer is going to say it is the best thing ever (and that's if they actually even drink it instead of trying to trade it for some other hype beast bottle).

TL/DR: I love Medianoche, but I would much rather have non-adjuncted or less extravagant bottles available more often at a lower price point that I can drink and enjoy without breaking the bank.

P.S. - This isn't meant to be a criticism or indictment of the brewery as a whole. I am thrilled to have top-notch IPA four-packs available to me on the regular and will continue to be a fan and regular buyer, but I have no plans to participate in future bottles releases at these price points.

 

Fair enough and I appreciate the feedback.

 

Once beer becomes a necessity and not a luxury it's a problem.

 

Not quite what I meant, but touche. This is very much an example of first world problems lol

 

Sometimes I'm guilty of taking it way too serious. It happens. As long as someone is drinking them nilla noches it's all good.

 

Nilla and midnight start pickups today (9/4)

 

Was just on their FB page. Wanted to try a trade never having tried their stouts. Are people actually paying the ridiculous prices listed !? WTF !?

 

Yep. They are.

 

Their medianoches and most other BA Stouts sell out in under a minute

 

People are desperate I guess.

 

WW is not the first brewery to charge these prices, multiple breweries in your state do the same.