What determines beer costs?

Discussion in 'Beer Talk' started by 1000lbgrizzly, Sep 12, 2014.

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  1. 1000lbgrizzly

    1000lbgrizzly Maven (1,497) Jul 16, 2013 Illinois

    When I first saw these numbers, my immediate reaction was, "Hey, why is the brewery only getting 6-8% profit and the distributor/retailer is getting 20-30%??". Then I realized that the distributor/retailer has to take that 20-30% and pay for his own rent/licensing/labor/etc costs. Makes sense now.

    And frankly, in such a competitive market, kudos to the brewers who can actually gain and take advantage of the hype to raise prices (slightly).

    Thanks for all the info! This has been eye opening, and I'm still looking forward to learning more about it! (Also, do higher ABV-resistant yeast cost more to produce/maintain??)
     
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  2. 1000lbgrizzly

    1000lbgrizzly Maven (1,497) Jul 16, 2013 Illinois

    I thought about this and came up with bigger volume=even bigger ratio of glass needed to contain it. But then I thought about biology 101 (specifically cell size and volume-to-surface-area ratio) and realized I had it backwards. Unless the bigger bottles are relatively thicker/more expensive to produce?? Still a mystery why more volume=higher price for the consumer (although not necessarily triple).
     
  3. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    22 ounce "bomber" bottles do cost more, but not quite twice as much and, so, not close to explaining the typical different "per ounce" cost of the same beer 12 oz. vs 22 oz.

    Wholesale prices per bottle, when purchased in pallet quantities (from Buy Our Bottles):

    12 oz. long neck = 24½¢ each
    22 oz. bomber = 40¢ each
    Also, 22 oz. bottles save the brewer money as far as using fewer crowns and no need to purchase "sixpack" paperboard baskets. Brewers have justified the difference in change-over labor/downtime costs converting the bottling line from 12's to 22's and back to 12's, but most industries would spread that cost to both products, not to just the one.

    Because they can charge that much and many beer drinkers still buy them. Traditionally, in the US brewing industry before the "craft era", larger bottles (16's, quarts and 40's) were always lower priced "per ounce" than smaller bottles (the standard 12 oz., and 7/8 oz. nips/ponies).
     
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  4. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    Do you have any info about whether those breweries with multiple sizes also were able to own more than one bottling line so that there was an automated system in place for each size?
     
  5. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    Today, some do, some don't. And some manufacturers' bottling lines are not designed for quick and easy routine change-over of bottle size.

    In the past, many breweries of the 200k bbl.>up size would own several bottling lines, and one suspects they were set up to run different bottles in the brewer's product mix- deposit 7/12/16/32 oz, throw-aways of various volumes, etc.

    The 5m bbl capacity Schaefer brewery outside Allentown, PA (now owned by Boston Beer Co.), for instance, ran four filling lines in the 1970s - Cans / 12 oz. Throw-aways / Quarts / "Multi-Purpose" (which would probably include 7, 12, 16 refillable deposit bottles).
     
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  6. marquis

    marquis Pooh-Bah (2,313) Nov 20, 2005 England
    Pooh-Bah

    There are other costs which breweries incur as the business isn't entirely about the beer. In a pub you see all matter of brewery material such as bar towels, beermats and glasses marked with the brewery logo.This could perhaps be written down as advertising.
    There is also the loss of casks and kegs, they don't all find their way back to the brewery !
    Looking at the posts regarding malting , most towns and villages had a maltings and a formidable number of comfortable homes are named "The old maltings"
    In my early homebrewing days I bought my malt locally from the Beeston Maltings, a typical business set up to provide malt for the local regional brewer.We had three such breweries in town, each with its own malthouse.
     
  7. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    Thanks for the info. Been wondering about that for a while.
     
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  8. 5thOhio

    5thOhio Pooh-Bah (1,571) May 13, 2007 South Carolina
    Pooh-Bah

    Define "greed."
     
  9. azorie

    azorie Pooh-Bah (2,471) Mar 18, 2006 Florida
    Pooh-Bah

    yes I know its the get what you pay for, theory. Which in case of scholarships is just dumb, but human nature.

    My point was the small guys that just have high costs of startup, but for awhile them charging the going rate of 5 or 6 a 14oz pint, just generates some serious cash while they are too small to distro. its one reason why IMHO we have so many startups atm. good beer is the other of course. still do not be fooled you do not start a biz to lose money, unless you are a fool or rich or both.

    I am sure many of us old folks have seen the come and go of the various local little guys.

    My issue is if the little guys are charging 5 or 6 a pint then to get my money their product better exceed anything I can buy locally. Again I am sure they hope all of us OLD folks hurry up and die so they can make more money off the young who do not watch their spending as much.
     
  10. azorie

    azorie Pooh-Bah (2,471) Mar 18, 2006 Florida
    Pooh-Bah

    Do you think that other threads chart from hufpo is accurate?
     
  11. surfcaster

    surfcaster Initiate (0) Apr 20, 2013 North Carolina
    Trader

    I find it surprising that people have this strong negative response to the concept that the actual cost of the ingredients is so small in comparison to the price and the size markups of the distro/retailer are about 50%. Whether soft drinks, a box of cereal or just about anything in your cupboard, the cost of the materials in the container is often the smallest percentage of the final cost to the consumer. If you add the manufacturing, packaging, local warehousing and brewers margin you are still only halfway there. There is enormous cost in the initial transportation (esp nationally) with more warehousing and eventual distribution to the retailer and then costs to the retailer to shelve, sell and their own "loss to spoilage." Even post brewer, these costs are substantial.

    The giant brewers address some of this with their own distribution but still have actual "distributors" and with their power, I would imagine the percentage of material costs and markups are similar if not more given the economy of scale.

    Overall "craft" beer seems priced reasonably based on how quick much of it flies off the shelves. I will repeat I am impressed with receiving California releases in NC sometimes with two weeks or less on it and have to drive less than four miles to get it.

    Good times.
     
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  12. hopfenunmaltz

    hopfenunmaltz Pooh-Bah (2,647) Jun 8, 2005 Michigan
    Pooh-Bah

    As a homebrewer, I would say high ABV yeast costs the same. Some that you can buy are realatively cheap, those are called wine and Champaign yeast.
     
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  13. smellandsip37

    smellandsip37 Initiate (0) Jun 20, 2011 North Carolina

    Now we all as 'beer people' do not help the price sometimes. Retail has always has been about the price that people are willing to pay. I have been in the industry (production side) for some time now and I have seen the cost of large format bottles increase over time, even the smaller sizes. All the members of a site like this appreciate what is considered 'specialty beer', this has a higher cost overall. I am always willing to pay more for a quality product.
     
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  14. readyski

    readyski Pooh-Bah (1,557) Jun 4, 2005 California
    Pooh-Bah Trader

    profit
     
  15. hopfenunmaltz

    hopfenunmaltz Pooh-Bah (2,647) Jun 8, 2005 Michigan
    Pooh-Bah

    I know some breweries that were not greedy. They failed to have a profit and closed the doors. Sometimes the Sheriff closes the doors for them with evictions and padlocks on the doors.
     
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  16. 5thOhio

    5thOhio Pooh-Bah (1,571) May 13, 2007 South Carolina
    Pooh-Bah

    So anyone that makes a profit is greedy? Apparently then, to avoid being greedy, you work for only what it costs you to get to work, buy clothes to wear at work and eat while at work...or else you're greedy too?
     
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  17. readyski

    readyski Pooh-Bah (1,557) Jun 4, 2005 California
    Pooh-Bah Trader

    Sorry I didn't mean to be negative. I believe that greed is a human trait and some have more than others. God knows my business would be more "sucessful" if I were greedier. Just trying to answer the OPs question re: price
     
  18. MaltLickyWithTheCandy

    MaltLickyWithTheCandy Initiate (0) Apr 22, 2013 Maryland

    retailers and distributors have to make a good profit. Beer would be super cheap if you could buy in bulk from the brewery. But hey, that's what we call "too good to be true"
     
  19. bluehende

    bluehende Initiate (0) Dec 10, 2010 Delaware

    A big factor on what beer costs are is how much we as consumers are ready to pony up.
     
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  20. 5thOhio

    5thOhio Pooh-Bah (1,571) May 13, 2007 South Carolina
    Pooh-Bah

    There's a vast difference between greed and working for a profit. And greed is pretty subjective, based usually on the opinion of the accuser.
     
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