What is the next step for craft beer?

Discussion in 'Beer Talk' started by jtingue, Jul 31, 2012.

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  1. jtingue

    jtingue Initiate (0) Apr 24, 2010 New York

    A couple of other beer enthusiasts and I were discussing the current state of the craft beer industry, from an overall point of view. We basically said that there seem to be two major trends. First: many breweries seems to be producing generic styles to varying levels of quality. Second: there are fewer breweries who cater mostly to us BA types, which are producing ever more experimental derivations of a range of beer styles, and some that aren't really defined by a style. Again, there are both good and bad examples of these types of beer. Basically, we found that from a certain point of view the craft beer market is stagnant (again with many exceptions).

    This original conversation provoked a discussion of what will be the next "frontier" of (mostly american) craft brewing, which boiled down to two ideas. First: we thought about the fact that, historically, beer was often defined by the quality and character of the ingredients (i.e. pilsner malt -> pilsners). What might the ramifications be of such an attitude on the american craft brewing scene. Second: American craft brewers have been known to blur style lines ore even erase them entirely. So, we wondered what might happen if the idea of styles became a thing of the past, and beer became more free to mix the various flavors associated with certain styles and ingredients. We found that the increasing spectrum of hop flavors to be a precursor to this... especially when mixed with more time tested ingredients and techniques.

    So, after that rant, the question is: what do you see as the thing that will maintain the momentum the craft brewing industry?
     
  2. gatornation

    gatornation Grand High Pooh-Bah (10,388) Apr 18, 2007 Arizona
    Pooh-Bah Trader

    American wilds/sours may be the new next release
     
  3. WankelEngine

    WankelEngine Initiate (0) Mar 28, 2011 Illinois

    I think what we see is the more "generic" breweries following in the footsteps of the true innovators. When the market starts to lean towards these experimental brews, more breweries will start making them. This can sort of be seen happening now with BMC. Shocktop and Blue Moon are essentially replicas of beers that the executives at that company saw as marketable. When a larger subset of the beer drinking population starts drinking barrel aged, sour, experimental beers, the breweries will follow. If they don't, then the crazy beers will remain perpetually on the edge of the craft brewing scene.

    And we are already seeing a blurring of styles. Belgian IPAs are a good example. I don't think we'll ever see an elimination of styles altogether, because there are certainly types of beer and groups of ingredients that work well together, and there are some ingredients which just don't meld together well. The trend will continue but and beers will be in more overlapping categories, but the notion of beer styles will remain intact.
     
  4. tjensen3618

    tjensen3618 Maven (1,391) Mar 23, 2008 California

    Stagnant?
    There is so much new stuff going on and new beers being brewed that I really can't keep track, let alone try them all.

    Expansion of regional brewers into potential national brewers is something that I can see continuing. If you're asking what the new trend in brewing will be, Cider's seem to be picking up steam.
     
  5. BeerIsland

    BeerIsland Maven (1,251) Feb 9, 2003 Pennsylvania

    Can it sell at the corner tappy?
     
  6. Bitterbill

    Bitterbill Grand High Pooh-Bah (7,036) Sep 14, 2002 Wyoming
    BA4LYFE Society Pooh-Bah

    I'd like to see a level of consistency on par with what the "big boys" do. Yeah, a lot of brewers seem to be on that "bandwagon" but many are not. Provide a good product that tastes the same batch after batch and the craft brewing industry will not only maintain but move forward. That's my 2 cents worth.
     
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  7. deadonhisfeet

    deadonhisfeet Pooh-Bah (2,481) Apr 23, 2011 Kentucky
    Pooh-Bah

    Some good points raised above. I don't know what kinds of styles are coming over the horizon, but I do think that prices are bound to go up as more and more new breweries compete for raw materials, especially hops.
     
  8. Nutwood

    Nutwood Initiate (0) Jun 30, 2012 Kentucky

    Growler drive-throughs. Growler, please. Please pull ahead to the next window.
     
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  9. patto1ro

    patto1ro Pooh-Bah (2,084) Apr 26, 2004 Netherlands
    Pooh-Bah

    Beer and brewing have always been dynamic. There's no reason why this should change in the future.

    Styles are an artificial construct of the last 30 years.
     
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  10. kzoobrew

    kzoobrew Initiate (0) May 8, 2006 Michigan

    I am floored by the people who view the craft beer segment as stagnant. I think the point of view is short sighted and ignores many undeniable facts. How many other industries out there can match the growth in sales and market share that craft beer has posted in the past several years? The number of new breweries opening far outweighs the number of those closing. If you were to keep track of new releases on sites like beerpulse it would be hard to say there is not a tremendous diversity among the styles and beer which are being released.

    What is going to maintain the forward progress is what has been the catalyst for forward progress thus far, diversity, quantity, quality and progress. The market is obviously hungry for more and the craft breweries will continue to grow and sprout up in order to meet the need.
     
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  11. hopfenunmaltz

    hopfenunmaltz Pooh-Bah (2,647) Jun 8, 2005 Michigan
    Pooh-Bah

    Historic brews, Lagers, Meads and Ciders (several breweries in Michigan have those licenses also, and are making them).
     
  12. tjensen3618

    tjensen3618 Maven (1,391) Mar 23, 2008 California

    Hefeweizen, Lambic, Gueuze, Bock, Bohemian Pilsener, Saison... etc.

    Aren't those all well defined beers whose histories, and style definitions, span many more than 30 years?
     
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  13. kzoobrew

    kzoobrew Initiate (0) May 8, 2006 Michigan

    I see craft Meads being "the next big thing". While mead is closer to wine, the mead makers are often more closely related to the craft brewers in style, progression and business model. Mead is still a bit of a relative unknown for many beer geeks, once more catch wind there will be a big demand that will need to be supplied.
     
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  14. keithmurray

    keithmurray Pooh-Bah (2,967) Oct 7, 2009 Connecticut
    Pooh-Bah


    Yes. I'd like to add to this classic German lagers (Pilseners/Helles) and English milds as well as scotch ales
     
  15. yemenmocha

    yemenmocha Grand Pooh-Bah (4,116) Jun 18, 2002 Arizona
    Pooh-Bah

    The "next big trend" I think we'll see is a thinning of the herd as the prices creep up higher and higher.

    People then go for more of what they consider best and are more reluctant to try & buy lesser known and lesser quality products.

    People are already focusing more on value and that will only get more acute as prices go up. You really will go for that Hop Stoopid or Sierra Nevada Torpedo more often when your other IPA's are starting to creep into the $ teens.

    As pessimistic as I am, I think freshness awareness is increasing and a consequence of this will be stores trying to manage an efficient level of stock to avoid large quantities of stale product. The better stuff that sells more will be kept, and the slower moving stuff will not have a place on the shelves at all.

    Just my prediction.
     
  16. Bitterbill

    Bitterbill Grand High Pooh-Bah (7,036) Sep 14, 2002 Wyoming
    BA4LYFE Society Pooh-Bah

    I tried a few Meads and didn't like them. You folks can have them all. :wink:
     
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  17. Bitterbill

    Bitterbill Grand High Pooh-Bah (7,036) Sep 14, 2002 Wyoming
    BA4LYFE Society Pooh-Bah

    It happens all the time in my market. I'll latch on to a brew and being, seemingly, the only one buying them, they soon disappear, to my dismay. There's very little shelf space in the stores in Casper. :slight_frown:
     
  18. evilc

    evilc Initiate (0) Jan 27, 2012 California

    Have you tried Mead aged in 23 year PvW barrels?
     
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  19. patto1ro

    patto1ro Pooh-Bah (2,084) Apr 26, 2004 Netherlands
    Pooh-Bah

    Those styles have been around for more than 30 years. But precise style definitions? That's not the way brewing worked.

    Can you quote a precise style definition of Bohemian Pilsener from before 1970?
     
  20. acevenom

    acevenom Initiate (0) Oct 7, 2011 Louisiana

    I would say we need more bocks, doppelbocks, and eisbocks as well.
     
    dcook11 likes this.
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