When Big Buys Small Craft

Discussion in 'Beer Talk' started by MichaelInMA, Jul 12, 2023.

  1. MichaelInMA

    MichaelInMA Devotee (361) Apr 24, 2016 Massachusetts

    There are many stories where a large company buys a small craft brewery and kills it. I hope Anchor turns out similar. I am not sure of all the details but this is the story I was told:

    A long time ago there was a brewery called Ipswitch Brewery. They were popular and grew nicely. The original owners retired and sold it to a large company. They closed the physical brewery and went to contract brewers strictly on price. It was rotgut beer and quickly ran the name into the ground. Someone bought the physical brewery and created a contract brewer called Mercury Brewing. Using the old facility and may of the old employees the made some quality beers for bars and restaurants around New England. Eventually they got the name back for very little money. Besides using their own name, they can be found at over 60 bars and restaurants under more than 60 different names.
    And they lived happily ever after.

    This story is a little different than one on Wikipedia. That story makes it sound almost friendly but I have been told it was a lot more hostile. Mercury Brewing Company - Wikipedia
     
    ChicagoJ likes this.
  2. zid

    zid Grand Pooh-Bah (3,058) Feb 15, 2010 New York
    Pooh-Bah Society Trader

    I guess you got your wish. :no_mouth:

    (but I assume it was just a poor choice of words :wink:)
     
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  3. rgordon

    rgordon Pooh-Bah (2,689) Apr 26, 2012 North Carolina
    Pooh-Bah Society

    Many years ago the standard Ipswich Ale (red label) was a quite good English type pretty hoppy ale.
     
  4. Flashy

    Flashy Pooh-Bah (1,755) Oct 22, 2003 Vermont
    Pooh-Bah Society

    Great stuff.
     
  5. jesskidden

    jesskidden Grand Pooh-Bah (3,071) Aug 10, 2005 New Jersey
    Pooh-Bah Society Trader

    The 1990s were "a long time ago"? Oh, damn. My best friend (RIP) from childhood moved to Ipswich in the 90s and we had a great seafood meal along with many Ipswich Ales the last time I visited him up there around then.
     
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