When did Surly change their logo?

Discussion in 'Beer Talk' started by DrDemento456, Dec 19, 2019.

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  1. DrDemento456

    DrDemento456 Grand Pooh-Bah (3,439) May 15, 2009 Pennsylvania
    Pooh-Bah

    I was kind of shocked to revisit this beer again after 7 years to find that not only is the ABV higher and the can art having less luster but the logo itself has changed!

    Does this happen more often than I think? I could see messing with the cover art maybe some new colors but to mess with the logo practically the mascot of the company really blew my mind.

    I do prefer the old one does anyone else agree? Love the gold, in your face logo, and black bold text.

    [​IMG] [​IMG]
     
    #1 DrDemento456, Dec 19, 2019
  2. Ahonky

    Ahonky Initiate (0) Feb 13, 2018 New York

    Who cares
     
    #2 Ahonky, Dec 19, 2019
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  3. craigbelly

    craigbelly Pooh-Bah (2,770) Dec 31, 2015 Iowa
    Pooh-Bah Trader

    things change over 7 years, but this is barely noticeable.
     
    #3 craigbelly, Dec 19, 2019
  4. Sheppard

    Sheppard Grand Pooh-Bah (3,516) Mar 16, 2013 Massachusetts
    Pooh-Bah Trader

    Most brands update their logos so it wouldn't be surprising if craft brewers did as well.
     
    #4 Sheppard, Dec 19, 2019
  5. socon67

    socon67 Grand Pooh-Bah (3,895) Jun 18, 2010 New York
    Pooh-Bah

    For a minute I thought they scrapped the Happy\Angry man logo and I'm thinking "I was just at the brewery this summer, bought a t-shirt, and *now* they change the logo? Minor changes are no biggie, and I'm sure breweries update like all brands over time.
     
    #5 socon67, Dec 19, 2019
  6. carolinabeerguy

    carolinabeerguy Pooh-Bah (2,035) Oct 10, 2005 North Carolina
    BA4LYFE Society Pooh-Bah Trader

    I would be willing to wager they dropped the gold and two color text as a cost saving measure. They’ve grown a lot over the past 7 years and more colors equals more expensive printing costs, especially at a significantly larger scale. Most people wouldn’t notice anyway, so I don’t understand why this is an issue.
     
    #6 carolinabeerguy, Dec 19, 2019
  7. DrDemento456

    DrDemento456 Grand Pooh-Bah (3,439) May 15, 2009 Pennsylvania
    Pooh-Bah

    Wow such negativity all around no wonder I don't post here anymore. Just thought it was interesting.
     
    #7 DrDemento456, Dec 19, 2019
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  8. nruhlig

    nruhlig Pundit (959) Jan 4, 2019 Minnesota

    #8 nruhlig, Dec 19, 2019
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  9. AZBeerDude72

    AZBeerDude72 Initiate (0) Jun 10, 2016 Arizona

    My focus is on the flavor, if the can is blank but the beer rocks that's the important thing.
    Actually the 2020 cans look nice in my view.
    Cheers
     
    #9 AZBeerDude72, Dec 19, 2019
    nruhlig likes this.
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