Wulle Biere

One of the many beers brewed by Dinkelacker/Schwabenbräu in Stuttgart.

 

Here's the website for Dinkelacker-Schwabenbräu.

If you see the Wulle Bier site, it was an old, Stuttgarter brewery that went defunct in 1971, and Dinkelacker/Schwabenbräu bought the trademarkt and revived the brand using the old Wulle recipe.

I've never had it... so how did it taste? Different at all from either Dinkelacker or Schwabenbräu? According to the German Wikipedia page, Dinkelacker and Schwabenbräu merged in 1996, probably as a survival strategy so neither would go belly up, but then they were bought out by In-Bev in 2004. Binding and Henninger Brauerei in FFM did the same thing, and they've been buying and killing off brands in the FFM area for over a century,... and that led to the eventual founding of the Radeberger Gruppe conglomerate.

Interestingly, however, Dinkelacker-Schwabenbräu managed to free itself from it's slavemaster and either was spun off, simple left to fend for itself, or was bought out by locals. I'd like to know which (maybe you could make inquiries?), but whatever the cause, they're now a independent "Privatbrauerei." However, they seem to be turning into a local, Schwäbische version of Bitburger or Warsteiner, IMO, producing more or less Fernsehbier.

So.... how did it taste? I'd like to hear a report. I sometimes get down to Stuttgart to visit one of my g/f's best friends, and it'd be nice to know if there was anything interesting to drink down there.

 

After the success of Astra , seems like retro is "in". I saw from a buddy that the Binding Adler Bier recently was released, but he went on to tell me that the "Rechtsextremen" made this their new Hausplörre.

 

To translate what he said... "neo-****s and right-wing hooligans took this beer to be their "favorite" as a sign of supporting them." I rarely see anyone drinking it, and I've had it once and it's frightfully boring, like most other offerings from Binding/Radeberger Gruppe. Astra, Adler, etc. are nostalgia brands that, by being revived, tap into the status they had as workers/blue collar beer, and now are "kult" beers in that they're show you're hip/cool/etc.

 

Huh. Sort of like Pabst and Schlitz on this side of the Atlantic. It's hip to be square... even if you're drinking swill.

 

Well, look at the label... Eagle... check. Red, white and black... check. Along with the advertising text you linked this looks like it's actually tailored for that kind of demographic...

I just hope to the beer gods that these people will never find out about Prösselbräu Adlersberg, hahaha.

 

The eagle is the symbol of FFM as well in the city crest and the Eintracht Frankfurt, the local Bundesliga team. The colors red, white and black are the colors of both the city and football team.

City of Frankfurt am Main:

And Eintracht Frankfurt, first the one in the 80s, then the present one:


and as seen in their uniforms, as seen in this season's iteration, both home and away uniforms:



These colors coincide with the colors of both the **** and Weimar Republik flags and have been misappropriated by the right wing/neo-****s to symbolize their cause. That being said, it only explains Einhorn's statement, for the Frankfurt symbols predate the political flags by many decades, centuries in fact.

Now why is this all tied to beer? Very simple: the radical right are very prevalent in the Ultras (the hardcore fans who are in the standing terraces and do the wonderful "choreography" and singing during the games) scene in German football. These Ultras also get loaded before the game, drinking beer very heavily, pre-loading so to speak, to get in the right "mood" for the game, for they don't sell beer in the Ultras section of the stadiums. So, if you're Binding, you want to tie into all these historical factors to sell beer to precisely this market. Besides, the eagle, though highly stylized here, has not surprisingly been the brand logo for over a century, since 1870.
Here's the old logo... notice how it also uses the Roman imagery, for Frankfurt was a major city in the Roman empire, as well as the eagle that's almost identical to the older Eintracht logo.

and the present logo:


So... it's complicated.

 

for those that do not know, Ultras are quite often racist simpletons who fervently support a football team through violence and other acts of stupidity.

 

@boddhitree Perfect explanation! I knew it already, but I guess it helps a lot for those who didn't. That eagle still is the symbol of the Federal Republic as well, but historically it goes back to the Roman Empire of the Middle Ages. Many cities and towns in Germany (and those that once belonged to the Empire) still carry the eagle in their coat of arms. Generally, only Freie Reichsstädte (independent cities that didn't belong to any duchy, princedom, kingdom, etc.) were granted to carry that eagle in their coat of arms. Among them some towns that are rather small today, like Friedberg just north of Frankfurt or Oppenheim south of Mainz.

As for the Adler beer, I think it's terrible. When it came out, I understood Binding's desire to bring out a more "local" beer for Frankfurt and the Rhein-Main-area. Their flagships Römer Pils and Export (rightfully) have a poor reputation. So bringing something out with a local symbol in local colors and with a name that also appeals to the supporters of the local football team is understandable. But the beer itself is strange. It's quite golden colored, it tastes like a mixup between a poor Märzen and an even poorer Export (and I guess, that's what it is!), yet they call it a Pils - at 6 % ABV...