Yeungling to Indiana

These rumors have been floating around for a couple of months.

 

If true, that'd be impressive! I was wondering how Yuengling would expand west of Ohio and north of Kentucky myself, and in which states they'd first choose to launch in. I thought they might do Michigan before they did Indiana, but what do I know?

 

Would love to see it in Michigan! Fortunately I work in Toledo and get it almost anywhere on my way home from work. Buddies of mine are always asking me to get some for them.

 

I'll believe it when I see it. There was a time almost 10 years ago when rumors were rampant in Indy that Yeungling's arrival was imminent.

 

Your loss.
No denying that there is a fair amount of hype attached to Yuengling, but that hype comes mainly from people who enjoy their products, and not from company "ad-speak".

Yuengling makes some very good products. Their Traditional Lager is a solid, and reasonably priced AAL (their "Premium", on the other hand, is something to be avoided despite it's commonly lower price). Their Chesterfield Ale has changed significantly over the past 30 years and has definitely lost some character and is not what it once was but is still decent
Despite definite changes, their Porter is still a favorite of mine, as it has been since the early 1970s. I still purchase it over other 'craft' products from smaller and/or 'local' brewers
The company has been around (and remains family owned) after almost 200 years, and they will outlast most of the small newbie brewers that have entered or are currently entering the commercial fray.

 

Take away that history & you've got a below average brewery in my opinion. Not worth any fuss.

 

http://www.indystar.com/story/life/food/2016/12/23/yuengling-beer-coming-indiana/95806254/

Article says who the distributors are.

 

Meh.

 

Props to being America's oldest brewery. This would have been big news 20 years ago when I first tried Yuengling, but now there are so many choices of better beer. I think the window of opportunity has passed for them to make a big impression. It reminds me of the hype when people could finally get Coors across the Mississippi river. They should take some business from BMC, but I suspect most people here won't give it a second look.

 

Yes, it's your opinion...with which I respectfully disagree.
To each his own. Certainly, hard-core geeksnobs will reject and ignore Yuengling's products.
Still, Yuengling does a far better job than a lot of smaller so called "craft" brewers, and, again, their AAL (for those who like that sort of thing) is measurably better than that of the biggest American mega brewers. Yuengling's excellent specialty legacy products aside, they certainly know who their primary audience is with their AAL. And they show genuine 'craft' in the making of their brews. While smaller, local craft brewers are mor in competition among themselves rather than the big brewers, Yuengling has been very successful in many markets competing with the bigs.
Considering that the company almost closed up shop in the late '70s and now owns three brewery plants (and are reportedly even eyeing a fourth), they seem to be doing something right. And I still predict that they will outlast most of the newbie startups. Let's not forget that their primary product remains a type of beer that most American consumers (by far) want. And that is not likely to change any time soon.

You don't have to like them (for whatever reason)...but you have to be impressed by their tenacity and growth in a very tough and competitive (moreso than ever) marketplace.
Like it or not, Yuengling will likely still be around when the majority of the more recent 'craft' startups are nothing more than a distant memory. They may not brew the over-the-top lupulin/ethanol bombs that some beer geeks crave, but the fact that they cater to a much larger audience (and do it with real 'craft') assures them a bright future in their 2nd century of life, as long as the next generation of management oversees things properly.
I'm actually rooting for them (that is, as long as they keep brewing their Porter ).

 

While I wasn't impressed by Yuengling's lager when I had it (I'm rarely in an area that they have distro in, so I don't have any experience with their other products), I understand why others would like it (since it fulfills the same need as an AB-InBev product, but tastes better). However, I don't think there's a need to refer to people who don't agree with you as "hard-core geeksnobs" (especially since if anything, appreciation of more traditional styles is hard-core). There's as much reason to like hop bombs as there is lagers (or any other style, for that matter).

I probably won't be buying any Yuengling any time soon, but I understand that this is exciting news to their fans who don't live near the East Coast.

 

LOL, did you get fired from Monarch or something? "Where brands go to die"/"They would have seen much more success with a better distributor". What brands have died at Monarch? Who is a better distributor?

 

Yuengling is more successful than every brewery with a beer in the BA top 100 save maybe 3. And that might be optimistic on my part.

 

Yeah, depending on how you define success, AB InBev is more successful than all of them put together. But it still doesn't mean that Budweiser is good beer. Yeungling is in the same mold. If you like AALs, then by all means drink them, but Yeungling beer isn't going to appeal to most craft beer drinkers at all.

 

Most craft drinkers I know also drink plenty of AAL.

If you ask most brewers what they drink at/after work, i bet they answer with PBR, high life, or something similar.

I spend a ridiculous amount of time and money on craft beer, but by volume, PBR is without a doubt the beer I consume the most of every year. I make sure to always have a 30-pack on hand for either myself, or visitors.

I, for one, very much look forward to Yeungling being available closer to my home.