No figures, but around Thanksgiving and Christmas they couldn't keep it on the shelf at any of the HEB's I went to. I had people coming over that liked it so I was going to grab a case to have on hand, but had to get it elsewhere.
Unless the brewery gives out that information (in an interview, press release, etc.), that sort of specific info is usually only found in expensive third party beer marketing reports (you can pick this one up for under $5. Oh, wait, mistook that comma for a decimal point. I mean under $5,000.00 ). I came across a Texas-based article on Yuengling a while back, which seems to be a syndicated Texas alcoholic beverage column published in August under the pseudonym of "Whiskey Willie". (Didn't research much beyond that, tho') The first paragraph of which read: Not sure if this claim is based on Yuengling or TX distributor PR or "independent research" but it kind of ignores the fact that Yuengling has two breweries in PA - the newer one (Mill Creek- opened 2001) has a capacity of 2 million barrels a year, while the Florida brewery was built by Schlitz (then the #2 brewer in the US) and previously operated by mass beer producers Pabst and Stroh, with a capacity of 1.5-2 million barrels in the 1970-1990s, and expanded since purchased by Yuengling. Of course, even more to the point - the Yuengling sold in Texas is brewed by Molson Coors at their Fort Worth brewery with a capacity of 9 million bbl/yr. I'd say that qualifies as "mass production".
I mean you can argue about Heineken smelling or tasting skunky ( my fav. though....drink Heineken...you'll feel fine again!) or Coors tasting metallic, etc. but when it's nasty....it's just NAAAASTY!! LOL )
I always think it’s bogus sales increase stats when a new beer is offered in a new distribution area. Doesn’t reflect public opinion of the product being analyzed at all. Just info for the suits and their quarterly reporting nothing more.
Well, that is what the OP asked for and while I'm not sure about SEC rules, but given that one of the partners in the JV is publicly-traded Molson Coors, I'd doubt that the stats are "bogus". "Public Opinion"? The figures are actual sales. Moving into a new market (and TX is among the largest in the country) and gaining a 2 share is pretty impressive, and increasing Yuengling's barrelage by about 8.6% in a trimester is equally impressive for a 2.3M bbl brewery. Selling 200,000 bbl. in a mere 4 months easily tops every TX true "craft brewer's" yearly barrelage and likely even rivals Gambrinus' Spoetzl in its home region. So, both suits and the bearded Carhartt overalls probably took notice. Granted, maintaining that initial share might be tough but Yuengling's primary market is not the "one-and-done" craft beer ticker. Has it helped Jim Koch's BBC brands in Texas? (Looks like Gambrinus' Carlos Alvarez also has a history of contributing to TX Republican candidates).
