Mike Hoops has been at the helm of the Minneapolis Town Hall Brewery for roughly a decade now, and he’s moving faster than ever—he’s doing more with lagers, playing around with more than a dozen barrels, and experimenting with new ingredients and adjuncts.
The growlers’ success got Hoops thinking: Instead of people always coming to the beer store to buy their growlers, why not take the growlers to the customers—just like the milkman used to do.