Analog Beats
Autumn Arch Beer Project

Autumn Arch is taking the American Lager to the next level. We stretched the limits a bit on this classic style (6.5% ABV), added our own twist, and turned the knobs to 11. This perfect summer lager has an absurdly low bitterness and a slight hint of sweetness, and we feel pretty strongly that Analog Beats will be the new go-to beer after a session of hard work.

With this rad design, we pay homage to the 808 drum machine. What started as a commercially failed product ended up kick-starting the modern hip-hip scene. Known for its deep booming drum beats, the 808 is the reason your trunk rattled while cruising the town with the volume turned to 11.

In true entrepreneurial spirit (and extremely lean start-up cost cutting), the 808 deliberately used faulty transistors giving it a distinctive sizzling sound. Unfortunately, as the semiconductor business improved, it became impossible to restock the faulty transistors which were essential to the design, and the 808 went the way of the VHS tape...until it found new life in kickstarting a hip-hop revolution.