New Glarus Brewing Company

Your Rating: None
New Glarus Brewing CompanyNew Glarus Brewing Company
BA SCORE
4.09/5
Exceptional
New Glarus Brewing CompanyNew Glarus Brewing Company
PLACE INFO

Type: Brewery, Bar, Beer-to-go

2400 Hwy 69
New Glarus, Wisconsin, 53574
United States

(608) 527-5850 | map
newglarusbrewing.com

Notes:
Gift Shop/Tasting Room
Monday - Saturday 10:00 AM - 5:00 PM
Sunday 12:00 PM - 5:00 PM

Free Self Guided Tours
Monday - Saturday 10:00 AM - 5:00 PM
Sunday 12:00 PM - 5:00 PM

Hard Hat Tour - Fridays at 1:00 p.m.

BEER STATS
Beers:
32
Reviews:
9,650
Ratings:
38,895
PLACE STATS
BA Score:
4.6/5
Reviews:
96
Ratings:
455
pDev:
10.43%
 
View: Beers | Place Reviews | Events
User Reviews & Ratings
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Reviews: 96 | Ratings: 455
Photo of Micheal_McCann
4.65/5  rDev +1.1%
vibe: 4.5 | quality: 4.75 | service: 4.75 | selection: 4.5

Tremendous Beer Garden with the option to get a wrist bracelet to taste test all the beers you prefer.

Enjoyed the self guided tour, allows you to go at whatever pace you prefer.

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Photo of Oconomowocian
4.43/5  rDev -3.7%
vibe: 5 | quality: 4.5 | service: 4 | selection: 4.5

Much like the rest of Wisconsin, New Glarus is a great brewery to visit when the weather is nice. The setting is great, just south of town up the hill in the woods. The outdoor beir garden is world class. Beautiful farm setting and landscape. FYI the beer at the depot is priced higher than anywhere else, so if you are stocking up I suggest stopping somewhere else, NG beer is everywhere. They have really upped the ante by having past r&d beers and brewery only thumbprint beers. It's pretty quiet on week days but really fun on weekends. Enjoy!

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Photo of VashonGuy
3.71/5  rDev -19.3%
vibe: 4.5 | quality: 3.75 | service: 3.75 | selection: 3.25

The New Glarus brewery is in a gorgeous setting. It's a great place to sit and sip a beer on a spring afternoon.

Unfortunately, your choice of what to sip is pretty limited, just five beers on tap, and only one of those drawn from the top tier of NG beers. So I don't see how folks are giving NG high scores for selection or quality. New Glarus makes exceptional beers, they just mostly don't serve them at the brewery. The taproom offerings are their standard fare, very good but not great.

The self guided tour is fairly interesting, and is well presented. The taproom service was ordinary, neither good nor bad.

My advice to serious beer geeks: Go to New Glarus, take the tour, and buy bottles to go from the unparalleled selection of NG beers, but don't bother with the taproom. Instead, go back to the nearby pizza joint (Sugar River) in the town of New Glarus, and have something from their excellent list of 80 bottled beers.

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Photo of larryarms847
4.66/5  rDev +1.3%
vibe: 4.5 | quality: 5 | service: 4.5 | selection: 4.5

Love this brewery, it sits on a hill and overlooks a beautiful hilly part of Wisconsin. The quality is just superb. The service was about what I expected and the selection is great for people looking for a variety of styles.

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Photo of Tsar_Riga
4.58/5  rDev -0.4%
vibe: 4.5 | quality: 4.75 | service: 4.5 | selection: 4.5

What an odd spectacle, the crowning brewery on a hill. Great experience to walk through the brew space. The beer choices are extensive, a full range of styles that offer traditional to somewhat odd-ball, but always carefully designed and a piece of the total vision of the brewery. Been trying for years to make this trip, and now that i have, I am wondering when I can next return.

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Photo of Sabtos
3.25/5  rDev -29.3%
vibe: 3.5 | quality: 4 | service: 2.5 | selection: 3

Wow, is this place a wonderland or what? It's like a theme park.

No really, I mean, it's almost MORE kid-friendly than it is a beer sanctuary. I'm sure it wouldn't keep the little ones busy for very long, but there's all sorts of things to see for a short visit. You might start by parking in the lawn to the left of the driveway because you see a car or two parked there already, but it might seem a bit odd being this far away from wherever the entrance is. So you head up the mulched walkway that meanders uphill through the woods and opens to a view of the enormous main..."visitors building" with a bustlingly full parking lot--and forgive me, but this was my first time here and I had absolutely no indication this place was such a massive compound! There are multiple buildings further to its left, and all of them are huge. Everything on their website seems so humble and quaint, I had no idea. Anyway, getting back to what else there is to see, when you walk in you can go straight and to the left for a bottle shop (which just so happened to have pallets and pallets of R&D waiting for us when we arrived), or upstairs to the absolutely massive beer garden. Depending on the day, they might have alpenhorn players by the steampunk looking, multi-nozzle rinsing station, and if not, the bells above the beer garden entrance will chime at the half and full hours, and they're real bells, ho boy! I mean, is it clear yet that I had no idea whatsoever what I was walking into?

You must purchase tickets to drink beer, which just adds to the theme park-vibe of this place. Once you get your very well-made but mostly classic German-style beers, you can plop down nearby under the hop bine trellises. Or you can go for a nature walk, further into the multi-level garden which is spiked with faux-ancient and worn down walls inspired by- I don't know what because they otherwise look modern and new.

It's a neat place, but with all the beer flowing through the massive compound, (and you can take yourself on a self-guided tour to see the insane amount of plumbing in this place), you'd think they'd offer more than 5 beers on draft. I don't know if this is a Wisconsin law issue, or something they impose upon themselves, but it's a damn shame. At least you can take home a veritable truckload of bottles if you so choose.

But what really gets my goat is that there is no prepared food, which is probably another reason why there is so little beer. This place is just ripe for a restaurant. I mean, how could it not be?! It makes absolutely no sense to me. We just wrapped up a 10-hour road trip and figured there'd be some good options inside, and weren't really feeling like opening any of the road trip snack food we brought along with us. Well, that's basically you're only option here, even if you buy what's in the gift shop. And if you buy cheese, I hope you have a knife on you because you're going to need it if you want something solid to go with your beer. Some of it is stellar, lovely and aged, so, if you don't have a knife, I feel sorry for you because some of those cheeses go quite well with a Wisconsin Belgian Red!

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Photo of EspressoGuy
3.4/5  rDev -26.1%
vibe: 2.5 | quality: 4 | service: 4 | selection: 2.5

The quality of their beers aside (they make VERY good quality beer!) you're going to either love or really not like visiting New Glarus. It's like a castle funpark that makes and serves really good beer. It was built to resemble a Swiss castle and they've done a good job... but it just feels too much like a theme park. I didn't like it.
There is a gift shop, bottle depot, and a multilevel landscaped area out back with lots of tables and a beautiful view of the town of New Glarus. For $8 you get three 4oz samples of the 6 beers they have available. The service is friendly and efficient. I was there on a Saturday and it was pretty busy so I can only imagine how packed the place gets in the summer.
Come here for the beer (only available in Wisconsin!) but the vibe of the place may make you leave sooner than expected.

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Photo of DrJT
4.76/5  rDev +3.5%
vibe: 4.75 | quality: 5 | service: 4.5 | selection: 4.75

Great brewery and great place to enjoy some of the best beers Wisconsin has to offer. Take the self guided tour and enjoy a few beers outside. They have some fun events in the summer months too.

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Photo of VABA
4.25/5  rDev -7.6%
vibe: 4.25 | quality: 4.25 | service: 4.25 | selection: 4.25

The brewery is located on top of a hill and resembles somewhat of a castle, very nice setting. The taproom was limited since it was in the store and the selection was limited which was a bummer.

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Photo of DMox
4.73/5  rDev +2.8%
vibe: 5 | quality: 5 | service: 4.5 | selection: 4.5

This spot is an awesome destination by itself, and makes a worthwhile day drive to visit. On a nice day, the outdoor beer garden is like beer drinking heaven. This sprawling dog friendly spot is just about as awesome as it comes. Most people rave about the Spotted Cow, which rides a wave of Wisconsin only exclusivity that gives it an almost mystical allure. Chicagoans have a history of buying cases on their way back home. My favorite is the Staghorn Oktoberfest, as it's a tasty representation of that style. Hop-heads like the Moon Man IPA for its hoppy yet complex taste; it's absolutely not just hopped up and bitter for the sake of being hopped up and bitter.

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Photo of PDGreenB
4.48/5  rDev -2.6%
vibe: 4.25 | quality: 4.75 | service: 4.75 | selection: 4

Great atmosphere, the people here are very friendly and helpful. The whole brewery is free for visitors to watch, even the bottling line. The output of this brewery is astounding, and yet they still maintain a small-town vibe. This was a great visit, can't wait to come back.

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Photo of SD-Alefan
4.31/5  rDev -6.3%
vibe: 4.5 | quality: 4.75 | service: 4.5 | selection: 3.5

The New Glarus brewery is a stunning facility, from the gorgeous copper brew kettles to the sparkling clean tasting room. It looks like there are usually about six beers on tap with A couple often devoted to their specialty brews. The outdoor beer garden is lovely. The self-guided tour, while a bit limited, still offers a nice look at their amazing facility. Great beer and an excellent bottle shop. The gift shop is a touch over the top.

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Photo of Ivan52
4.79/5  rDev +4.1%
vibe: 5 | quality: 5 | service: 5 | selection: 4.25

There's really something for everybody here. Very open concept scenic atmospher with plenty of options to suit your style. Kid friendly. Dog friendly. Very friendly staff.

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Photo of K4550
4.59/5  rDev -0.2%
vibe: 5 | quality: 5 | service: 5 | selection: 3.5

Last year I took the road trip by myself and this year I brought a friend along for the ride. We live near Philly and the drive is 15+ hours but every single second is worth it. New Glarus is one of the most beautiful breweries (and one of the most beautiful places) in the United states. The biergarten is gorgeous and has sweeping views of the Wisconsin countryside to go with a cold pour of whatever is on tap. The beer selection that is on at any given time is small considering their huge portfolio of offerings but the gift shop and beer depot always have plenty of other goodies for take out. The vibe is friendly and the staff is very knowledgeable about their brand and the brews that they hand out. A neat little plus is that after you buy beer for on-site consumption, you are allowed to keep the glass that it came in. I would definitely encourage everyone to take the trip in whatever way they can. Totally worth it.

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Photo of maxcoinage
3.76/5  rDev -18.3%
vibe: 4.75 | quality: 4.25 | service: 4 | selection: 2.5

As many have stated, the layout and beer garden area is fantastic. Perfect place to enjoy a couple locally crafted beers. However, the selection is weak. Any bar or gas station in Wisconsin sells the same exact beers, in fact the bars in town in New Glarus have more NG beers on tap then them. No food is available other than snacks from the gift shop. The beer mustard from the shop is excellent! It was definitely cool to check out, but not sure if I'll be back anytime soon. If I lived in the near vicinity, eg Madison, this would be cool to check out once a month or so, but it's not worth a 2 hour trip, esp when they close at 5pm.

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Photo of Dinkel
4.57/5  rDev -0.7%
vibe: 4.5 | quality: 4.5 | service: 4.5 | selection: 4.75

Thoroughly enjoyed my brief stop into the brewery while on a recent road trip and realized that Id be within an hour of New Glarus. The facility grounds had great views and a lot of outdoor seating for enjoying samples from the tasting room. The beer depot and gift shop both had great selections. Unfortunately, I did not have time to take a brewery tour. Well worth a stop if you're in the area.

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Photo of MikeyDD
3.61/5  rDev -21.5%
vibe: 4 | quality: 4.5 | service: 5 | selection: 1

I need to preface this by saying I love NGB and their beer. ..that said visiting the brewery is a mixed bag. The positives: NG beer, fresh; prompt, friendly, knowledgeable service; drop dead gorgeous setting, on a hillside overlooking rolling green hills of S central WI (others comparisons to a winery feel are apt).

The negatives: very limited selection -nothing you cannot find at virtually any liquor or grocery store in WI (was hoping for some limited releases our one-offs); you have to buy a glass with your first beer ($8, and refills are $5.50).

So while it is great to visit and see, it's not a great place to just grab a beer and enjoy the beautiful scenery. I'd love to be able to drop in for a fresh pint without being forced to purchase another pilsner glass. That said, if you're from out of town, or just want to see it, go. Definitely. I just feel repeat visits aren't necessary.

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Photo of Penguins66
4.08/5  rDev -11.3%
vibe: 4.25 | quality: 5 | service: 4 | selection: 3

It's remote. The brewery sits on a hill overlooking the tiny town of the same name. It has a large outdoor seating area with views that rival most wineries we've visited. On the downside, there isn't much shade so bring your sunscreen. Most if not all of the tables can accommodate umbrellas, not sure why they don't have them.

It's touristy but not cheesy. If you visit on a Saturday during the summer like we did, come soon after they open to beat the crowds. The self-guided tour isn't much of a tour. You basically make a big loop down one hallway and up another. Equipment is labeled--sort of--but it would be nice to have some plaques or signs describing what you're seeing. The gift shop has some interesting swag but nothing you haven't seen a dozen times before.

On the day we visited, they were not serving any food. All beers were being dispensed from a small counter out on the patio. (They do have an indoor tasting room but it was closed.) A line quickly formed by the counter but thankfully they opened another counter on the opposite side of the patio. You have to purchase drink tickets and I have to say, $8/pint seemed a little steep given that all they had on tap were staples that, as others have indicated, you can purchase at pretty much any liquor/grocery/convenience store in Wisconsin. Sure, you get to keep your glass, and refills are $5.50 (except for the fruit beers) but still.

That being said, we mainly came for the scenery and the ambiance, and on that New Glarus excels. Their beer is pretty good too.

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Photo of Gobearswalter34
4.73/5  rDev +2.8%
vibe: 5 | quality: 5 | service: 4.75 | selection: 4.25

The outdoor facility is second to none. Great Wiews of rolling hills in farmland Wisconsin fro a high bluff. We're inviting seats with a variety of table and chairs as well as stone benches. Out door beer serving area as well. The quality of beer is outstanding. The fruit beer is world class. I think they only had 6 different beers on tap, and lacked a stout. I went during the recent R&D promotion that was run perfectly. Very friendly people, but not all are knowledgeable. This is one you must visit once!

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Photo of eppie82
3.96/5  rDev -13.9%
vibe: 4 | quality: 4.5 | service: 4 | selection: 3.25

This has to be one of the coolest looking breweries I've ever been to. I wasn't sure if I was visiting a medieval castle sitting on top of a hill overlooking the valley, or if I was at the brewery. The actual building structure and lay out is just breathtaking and I would recommend this to anyone to check out that's in the area. The vibe was very touristy. Lots of visitors that I got the sense were more interested in the place itself as opposed to beer that it had to offer, which unfortunately wasn't as large as I had hoped. Only 5-6 beers were being offered. The service was nice and quick which made up for some of the shortcomings regarding beer selection. I'm also a bit surprised that such a nice place wouldn't serve food. But again, as a structure itself and the setting ... just beautiful.

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Photo of southsidejoe8089
3.91/5  rDev -15%
vibe: 4.5 | quality: 3.75 | service: 4.5 | selection: 3.25

Honestly I am not a huge fan of New Glarus beers. Not that they are bad. I just see people in Illinois clamoring over Spotted Cow and I just don't get it. Moon Man is a solid IPA. That being said, the brewery is very nice. Worth a visit just to sit in the beer garden, which is on a hill and kind of overlooks the town. Very enjoyable. However, not a huge selection of beers to choose from.

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Photo of CKlinchock
4.12/5  rDev -10.4%
vibe: 4.75 | quality: 4.5 | service: 4 | selection: 3.5

This new location that New Glarus has, is one of the best out there that I've had the pleasure of visiting thus far. My Girlfriend and I were spoiled and got a beautiful sunny day of the day of the Kentucky Derby. The vibe was awesome, the beer garden was busy to say the least. Derby fans all dressed in their finest, cyclists rode up on their bikes and were roaming around. Young, Old, Far and wide, this place attracts unlike any other.

Quality of the beer was very good and fresh as well as the location, brand new as good as it gets.

Service and Selection is where I ding this brewery a bit. The front desk and shop employees were fantastic, but each of the beer station employees were very cold, brash and downright unfriendly. Maybe they were busy or unprepared for how hot it was out, but that was the only diminishing part of our experience with the staff at New Glarus otherwise the rest of the staff were great. Down in the beer cellar after our tastings the young men down there were fantastically knowledgeable of their beer and very pleasant and helpful.

The selection of the beers on tap for tastings were as most have pointed out their mainline beers and not their signature or "thumb prints" as New Glarus calls them. If they added a few more on their tasting rotation that I think that would help them immensely. Their beer in the cellar is pricey especially as their Thumb Prints, it would have been helpful to have tried them upstairs.

Regardless, this new New Glarus Brewery is remarkable, it is hands down top 3 favorite breweries that I've had the pleasure of visiting and I will be going back.

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Photo of basaywhat
4.48/5  rDev -2.6%
vibe: 4.25 | quality: 4.75 | service: 4.25 | selection: 4.5

Love this place. I have visited this brewery multiple times and they keep adding on. Last time I was there they were building an outdoor patio to enjoy their world class beers on.

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Photo of vainosuomi
4.18/5  rDev -9.1%
vibe: 4.5 | quality: 3.5 | service: 4.5 | selection: 4.5

Great service and atmosphere. You get a free glass and beer tasting with a Military ID. The gift shop had a good selection. I only was able to go on the self-guided tour (since the hard-hat tours are books years in advance it seems), which was disappointing and did not have much information. I was expecting at least plaques or something.

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Photo of Beginner2
4.71/5  rDev +2.4%
vibe: 5 | quality: 4.75 | service: 4.5 | selection: 4.75

Since I drink mostly from my lists (and I'm always the designated driver), I rarely go to bars and doubt I will review many Places. But this is my first Place review and it has a special place in my heart as New Glarus may well be my favorite brewery (as hard as that is to have a favorite over time.)

As you may know, New Glarus distributes only in Wisconsin... yet manages to produce enough beer to fall barely within the Top 20 craft brewers. Obviously a dedicated following, of which I confess to be in the flock.

I won't duplicate a lot of the other reviews who give this Place a "99" rating.
But I will say that being there for the first time in their facility on the Hill in August 2015, I felt like I was in Sonoma County (albeit, Wisconsin is greener.)
This place is a true celebration of beer. (And it certainly helped that it was a warm summer day that encouraged refreshment.)
The Sonoma-like experience got rounded out with more than the temporary providers of pizza ovens. Rather it was the whole integration of beer with food for me that got empowered to the next level when in the store I found a book that many of you know: Garret Oliver's "The Brewmaster's Table: Discovering The Pleasures of Real Beer With Food." Now 10 years old, the book still is full of great pairings and have broadly expanded my appreciation of beer's roots and how it is growing as a part of culinary culture. He is a great writer, too. (By the way, does BA review books anywhere on this site?)

New Glarus is more than a brewery with a great view overlooking a valley. Try its beers whenever you can. And Wisconsin is good territory for those carrying on the tradition set by Michael Jackson of beer-hunting. New Glarus also recently received a small entrepreneur award from President Obama. But, I will leave you with the best story of all.

In the previous century, I toured their original brewery when it was in the valley. (Not understanding anything about plumbing, I learned that brewery tours are not edifying for me.) But I will tell Deb Carey's story of how she always wanted to start a brewery, but knew that its downfall was often that someone else hired away the brewmaster. Her solution seems to have worked splendidly, she says: "First I hired a great brewmaster and, then, I married him!"
Now, isn't marriage a blessed institution ?

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New Glarus Brewing Company in New Glarus, WI
Brewery rating: 4.09 out of 5 with 38,895 ratings