New Glarus Brewing Company

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BEER AVG
4.01/5
New Glarus Brewing CompanyNew Glarus Brewing Company
PLACE INFO

Type: Brewery, Bar

2400 Hwy 69
New Glarus, Wisconsin, 53574
United States

(608) 527-5850 | map
www.newglarusbrewing.com

Notes:
Gift Shop/Tasting Room
Monday - Saturday 10:00 AM - 5:00 PM
Sunday 12:00 PM - 5:00 PM

Free Self Guided Tours
Monday - Saturday 10:00 AM - 5:00 PM
Sunday 12:00 PM - 5:00 PM

Hard Hat Tour - Fridays at 1:00 p.m.

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BEER STATS
Beers:
36
Reviews:
9,629
Ratings:
36,967
PLACE STATS
Score:
98
Reviews:
80
Ratings:
409
Avg:
4.47
pDev:
3.8%
 
 
Taps:
0
Bottles/Cans:
0
Cask:
N
Beer-to-Go:
Y
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Reviews: 80 | Ratings: 409
Photo of maxcoinage
3.76/5  rDev -15.9%
vibe: 4.75 | quality: 4.25 | service: 4 | selection: 2.5

As many have stated, the layout and beer garden area is fantastic. Perfect place to enjoy a couple locally crafted beers. However, the selection is weak. Any bar or gas station in Wisconsin sells the same exact beers, in fact the bars in town in New Glarus have more NG beers on tap then them. No food is available other than snacks from the gift shop. The beer mustard from the shop is excellent! It was definitely cool to check out, but not sure if I'll be back anytime soon. If I lived in the near vicinity, eg Madison, this would be cool to check out once a month or so, but it's not worth a 2 hour trip, esp when they close at 5pm.

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Photo of Dinkel
4.57/5  rDev +2.2%
vibe: 4.5 | quality: 4.5 | service: 4.5 | selection: 4.75

Thoroughly enjoyed my brief stop into the brewery while on a recent road trip and realized that Id be within an hour of New Glarus. The facility grounds had great views and a lot of outdoor seating for enjoying samples from the tasting room. The beer depot and gift shop both had great selections. Unfortunately, I did not have time to take a brewery tour. Well worth a stop if you're in the area.

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Photo of MikeyDD
3.61/5  rDev -19.2%
vibe: 4 | quality: 4.5 | service: 5 | selection: 1

I need to preface this by saying I love NGB and their beer. ..that said visiting the brewery is a mixed bag. The positives: NG beer, fresh; prompt, friendly, knowledgeable service; drop dead gorgeous setting, on a hillside overlooking rolling green hills of S central WI (others comparisons to a winery feel are apt).

The negatives: very limited selection -nothing you cannot find at virtually any liquor or grocery store in WI (was hoping for some limited releases our one-offs); you have to buy a glass with your first beer ($8, and refills are $5.50).

So while it is great to visit and see, it's not a great place to just grab a beer and enjoy the beautiful scenery. I'd love to be able to drop in for a fresh pint without being forced to purchase another pilsner glass. That said, if you're from out of town, or just want to see it, go. Definitely. I just feel repeat visits aren't necessary.

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Photo of Penguins66
4.08/5  rDev -8.7%
vibe: 4.25 | quality: 5 | service: 4 | selection: 3

It's remote. The brewery sits on a hill overlooking the tiny town of the same name. It has a large outdoor seating area with views that rival most wineries we've visited. On the downside, there isn't much shade so bring your sunscreen. Most if not all of the tables can accommodate umbrellas, not sure why they don't have them.

It's touristy but not cheesy. If you visit on a Saturday during the summer like we did, come soon after they open to beat the crowds. The self-guided tour isn't much of a tour. You basically make a big loop down one hallway and up another. Equipment is labeled--sort of--but it would be nice to have some plaques or signs describing what you're seeing. The gift shop has some interesting swag but nothing you haven't seen a dozen times before.

On the day we visited, they were not serving any food. All beers were being dispensed from a small counter out on the patio. (They do have an indoor tasting room but it was closed.) A line quickly formed by the counter but thankfully they opened another counter on the opposite side of the patio. You have to purchase drink tickets and I have to say, $8/pint seemed a little steep given that all they had on tap were staples that, as others have indicated, you can purchase at pretty much any liquor/grocery/convenience store in Wisconsin. Sure, you get to keep your glass, and refills are $5.50 (except for the fruit beers) but still.

That being said, we mainly came for the scenery and the ambiance, and on that New Glarus excels. Their beer is pretty good too.

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Photo of Gobearswalter34
4.73/5  rDev +5.8%
vibe: 5 | quality: 5 | service: 4.75 | selection: 4.25

The outdoor facility is second to none. Great Wiews of rolling hills in farmland Wisconsin fro a high bluff. We're inviting seats with a variety of table and chairs as well as stone benches. Out door beer serving area as well. The quality of beer is outstanding. The fruit beer is world class. I think they only had 6 different beers on tap, and lacked a stout. I went during the recent R&D promotion that was run perfectly. Very friendly people, but not all are knowledgeable. This is one you must visit once!

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Photo of eifster82
3.88/5  rDev -13.2%
vibe: 4 | quality: 4.25 | service: 4 | selection: 3.25

This has to be one of the coolest looking breweries I've ever been to. I wasn't sure if I was visiting a medieval castle sitting on top of a hill overlooking the valley, or if I was at the brewery. The actual building structure and lay out is just breathtaking and I would recommend this to anyone to check out that's in the area. The vibe was very touristy. Lots of visitors that I got the sense were more interested in the place itself as opposed to beer that it had to offer, which unfortunately wasn't as large as I had hoped. Only 5-6 beers were being offered. The service was nice and quick which made up for some of the shortcomings regarding beer selection. I'm also a bit surprised that such a nice place wouldn't serve food. But again, as a structure itself and the setting ... just beautiful.

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Photo of southsidejoe8089
3.91/5  rDev -12.5%
vibe: 4.5 | quality: 3.75 | service: 4.5 | selection: 3.25

Honestly I am not a huge fan of New Glarus beers. Not that they are bad. I just see people in Illinois clamoring over Spotted Cow and I just don't get it. Moon Man is a solid IPA. That being said, the brewery is very nice. Worth a visit just to sit in the beer garden, which is on a hill and kind of overlooks the town. Very enjoyable. However, not a huge selection of beers to choose from.

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Photo of CKlinchock
4.12/5  rDev -7.8%
vibe: 4.75 | quality: 4.5 | service: 4 | selection: 3.5

This new location that New Glarus has, is one of the best out there that I've had the pleasure of visiting thus far. My Girlfriend and I were spoiled and got a beautiful sunny day of the day of the Kentucky Derby. The vibe was awesome, the beer garden was busy to say the least. Derby fans all dressed in their finest, cyclists rode up on their bikes and were roaming around. Young, Old, Far and wide, this place attracts unlike any other.

Quality of the beer was very good and fresh as well as the location, brand new as good as it gets.

Service and Selection is where I ding this brewery a bit. The front desk and shop employees were fantastic, but each of the beer station employees were very cold, brash and downright unfriendly. Maybe they were busy or unprepared for how hot it was out, but that was the only diminishing part of our experience with the staff at New Glarus otherwise the rest of the staff were great. Down in the beer cellar after our tastings the young men down there were fantastically knowledgeable of their beer and very pleasant and helpful.

The selection of the beers on tap for tastings were as most have pointed out their mainline beers and not their signature or "thumb prints" as New Glarus calls them. If they added a few more on their tasting rotation that I think that would help them immensely. Their beer in the cellar is pricey especially as their Thumb Prints, it would have been helpful to have tried them upstairs.

Regardless, this new New Glarus Brewery is remarkable, it is hands down top 3 favorite breweries that I've had the pleasure of visiting and I will be going back.

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Photo of basaywhat
4.48/5  rDev +0.2%
vibe: 4.25 | quality: 4.75 | service: 4.25 | selection: 4.5

Love this place. I have visited this brewery multiple times and they keep adding on. Last time I was there they were building an outdoor patio to enjoy their world class beers on.

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Photo of vainosuomi
4.18/5  rDev -6.5%
vibe: 4.5 | quality: 3.5 | service: 4.5 | selection: 4.5

Great service and atmosphere. You get a free glass and beer tasting with a Military ID. The gift shop had a good selection. I only was able to go on the self-guided tour (since the hard-hat tours are books years in advance it seems), which was disappointing and did not have much information. I was expecting at least plaques or something.

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Photo of Beginner2
4.71/5  rDev +5.4%
vibe: 5 | quality: 4.75 | service: 4.5 | selection: 4.75

Since I drink mostly from my lists (and I'm always the designated driver), I rarely go to bars and doubt I will review many Places. But this is my first Place review and it has a special place in my heart as New Glarus may well be my favorite brewery (as hard as that is to have a favorite over time.)

As you may know, New Glarus distributes only in Wisconsin... yet manages to produce enough beer to fall barely within the Top 20 craft brewers. Obviously a dedicated following, of which I confess to be in the flock.

I won't duplicate a lot of the other reviews who give this Place a "99" rating.
But I will say that being there for the first time in their facility on the Hill in August 2015, I felt like I was in Sonoma County (albeit, Wisconsin is greener.)
This place is a true celebration of beer. (And it certainly helped that it was a warm summer day that encouraged refreshment.)
The Sonoma-like experience got rounded out with more than the temporary providers of pizza ovens. Rather it was the whole integration of beer with food for me that got empowered to the next level when in the store I found a book that many of you know: Garret Oliver's "The Brewmaster's Table: Discovering The Pleasures of Real Beer With Food." Now 10 years old, the book still is full of great pairings and have broadly expanded my appreciation of beer's roots and how it is growing as a part of culinary culture. He is a great writer, too. (By the way, does BA review books anywhere on this site?)

New Glarus is more than a brewery with a great view overlooking a valley. Try its beers whenever you can. And Wisconsin is good territory for those carrying on the tradition set by Michael Jackson of beer-hunting. New Glarus also recently received a small entrepreneur award from President Obama. But, I will leave you with the best story of all.

In the previous century, I toured their original brewery when it was in the valley. (Not understanding anything about plumbing, I learned that brewery tours are not edifying for me.) But I will tell Deb Carey's story of how she always wanted to start a brewery, but knew that its downfall was often that someone else hired away the brewmaster. Her solution seems to have worked splendidly, she says: "First I hired a great brewmaster and, then, I married him!"
Now, isn't marriage a blessed institution ?

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Photo of amandarawrrr
5/5  rDev +11.9%
vibe: 5 | quality: 5 | service: 5 | selection: 5

NGBC is the happiest place on earth (Disney World is actually second.). Gorgeous views, amazing beer. Free tours. Free glass with your samples. Wood-fired pizza in the summer. Plus they've just renovated the beer garden so it's even more lovely to walk around. Living in Madison I take any excuse I can get to come visit - but it never feels frequent enough. Definitely my favorite brewery and a must-see for those coming from out of town who want to experience the kind of beer you can get Only In Wisconsin!

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Photo of tgates
4.16/5  rDev -6.9%
vibe: 4.5 | quality: 4.5 | service: 4.25 | selection: 3.5

Really a beautiful space up on the hillside with great views and lots of room to meander. $8 gets you a beer and nice NG glass to take home. Service is fine and its fun to roam on the (limited access) self-guided tour. My main complaint is that there is never anything unique on draft. Just standard fare that for the most part you can grab in bottles at any grocery store in WI. Would be fun if they did some one offs or variations of the regular lineup... Still worth the visit of you've never been.

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Photo of amano_h
4.06/5  rDev -9.2%
vibe: 5 | quality: 4 | service: 4 | selection: 3.75

I'm slightly torn on how much I like the New Glarus Brewery; whereas the brewery itself was probably the most unique brewery I've had the pleasure of visiting bar none, my inclination toward brewpubs, where the focus is more about being able to sample as much of the brewery's beer as possible (e.g. All four Stone Brewpubs/Stations, the Three Floyds Brewpub, the Dogfish Head Brewery) as opposed to those that tend to focus more on the history and legacy of the brewery (e.g. Ommegang, NG, and... NG) kind of had me thinking NGBC fell a little short of a perfect experience.

That being said, the brewery is actually really cool; until visiting the brewery I had no idea that the town of New Glarus was Wisconsin's "Little Swiss" and a lot of what is now considered Wisconsin cuisine has Swiss roots. First time visits here will definitely last longer than your average brewery tour, even if you're not a big fan of beer, due to the sheer size and amount of things on display at the brewery.

But despite all the cool touches from the country that brought us the Matterhorn...ish, I can certainly see how hardcore fans of the craft beer company that only distributes to the state of Wisconsin--beating out the likes of Great Lakes, Victory, Ballast Point and many others that distribute pretty much to every state that will have them, in NATIONAL SALES--might be a little disappointed with the brewery experience, or the lack thereof, at New Glarus.

The following is a small wish-list I have for NGBC, that would probably bump mine and everyone else's rating of this establishment to a 5:

1. More beers on tap!
Not that there's anything wrong with the Beer Depot they have on site (all hail the beer depot!) but when I went, there was only three year-round selections (Moon Man, Spotted Cow, Two Women) plus one "special," which was Raspberry Tart. As much as I enjoyed all of these with the three tasters, I probably would have stayed a lot longer if they had some of their other non-year rounds available on tap (something that's already hard enough to find). I'm pretty sure droves of people would have flocked to the non-AT&T/Verizon/T-Mobile friendly town of NGBC had word got out that the likes of Cran-bic, Scream IIPA, Apple Ale and etc. were available on tap on a seasonally regular basis. Oh and given NGBC's long brewing history, a tasting wheel (insert Hyperbole and a Half meme with "drink ALL the beers!" caption here) would have been nice too.

2. More Brewery exclusives!
I know that NGBC occasionally puts out and sells out of their R&D Series as probably one of the hardest to obtain and most sought after brewery exclusives in craft beer history (if you don't believe me, go look up the price of an R&D VSB or VSP on one of those many sites that sell "empty bottles" online), but heck, they don't all have to be as epic as the R&D series--just something that you know you can only taste at the brewery would have made the drive from Madison (which by the way only has one noticeable landmark, which would be the EPIC Campus) a lot more tolerable. And probably encourage return visits.

3. More Food!
Yes, the outdoor patio with the pizza is nice, but somehow doesn't really tie in with the whole Swiss theme -- heck, even a Moon Man Battered Cheese Curd stand would probably make the trip a whole lot enjoyable.

4. Less Flies
Pretty self-explanatory.

It doesn't seem fair to just rag on subjectively about what I think should be done better, so I'll finish with some highlights:

-A crap ton of NGBC paraphernalia at the Gift Store
-You get to keep your tasting glass(es)! They even wash and wrap the glass for you after you're done! WHO DOES THAT?!
-The Alphorn players are super chill
-You get one free pint with a valid DoD ID
-Plenty of parking

All in all, even if you're not a fan of New Glarus or beer in general, the brewery is a good place for an afternoon of wholesome family fun. Definitely beats driving to Milwaukee for beer.

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Photo of 1000lbgrizzly
3.93/5  rDev -12.1%
vibe: 4.5 | quality: 4 | service: 4 | selection: 3.5

-The area. It's cool. Multilevel area overlooking a little valley below with lots of brick ruins housing tables. Gives you something to explore or sit down for some privacy. Only downside is that there is very little shade, and I wonder what they do in the winter.
-The signs make getting a beer more complicated than it actually is (different pricing on buying a glass and first beer and then refills, why not just say $2 for the glass and here are beer prices?). It could use some simplifying, but in the meantime the people behind the counter are very patient and informative.
-Pour stations were quick and efficient, if a little non-personable. Also, not many beers to choose from (5 or 6 regular beers and 2 fruit beers, all of which can be found in just about every gas station).
-Gift shop has tons of New Glarus merchandise, a lot of cool German steins, and other beer paraphernalia. Some is kitschy, but most is cool.
-Self guided tour, which is just a hallway where you can see their equipment. If you're a real beer nerd you'll probably like it, even if you've seen a dozen breweries before, but any less enthusiasm or knowledge and it'll probably be a little bland. But I am not griping, it is cool and good public outreach that they do this.
-Now, for the bottled beer store. Good selection, awful value. Unless you want just one of everything, it is cheaper to drive literally down the street to the gas station and purchase your beer, and you will have just about the same selection. Why is the brewery charging more than the gas station? Convenience fee? I do not know for sure, but I do know that I felt ripped off.
-Back to the vibe of this place. I know it is a new facility, and I do like clean facilities, but this felt a little sterile. Missing the details that really give a place character. It felt more like going through the motions to add the obligatory Swedish touch.
-No food is available, not sure if they allow you to bring your own.
-10 am-4 pm are not the best hours for a good vibe. Maybe they are trying to cut down on late-night partiers, but it's kind of a bummer

Overall, a good brewery to tick and an enjoyable experience- the drinking area gets a 4.95 for vibe (deduction for no shade) but my score reflects the whole facility- but the limited draft selection, bad bottle prices, and touristy feel (that gift store...) do not make this one I would go out of my way to return to, and if I were a local I could almost see coming here to hang out just based on that awesome view, if only it had better hours. Disclaimer: I did not go on the hard hat tour, which sounds like a really good experience.

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Photo of lewk556
4.42/5  rDev -1.1%
vibe: 4.75 | quality: 5 | service: 4 | selection: 4

I've traveled here twice now and I just love the place. I believe prices are up from last year, but still very good value. Your first pint comes with a glass and from there you can elect to get refills for a couple bucks cheaper or get a new glass if you want to take it home. Thumbprint series and fruit beers are a couple bucks more. They also have tasting glasses which are smaller but come with a wristband with 3 fills. The outdoor area is beautiful with plenty of seating and inside you can do a self-guided tour of the brewery at no charge.

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Photo of NickyPogs
4.58/5  rDev +2.5%
vibe: 5 | quality: 4.75 | service: 4.5 | selection: 4.25

The outdoor grotto at New Glarus is beautiful. The stone work and half walls makes it a really amazing place to have a beer. The architecture of the building makes it feel like a Swiss Chalet or something straight out of Europe. The view on top of the hill is awesome and I enjoyed everything about visiting this brewery.

If you are an avid craft beer drinker, this is a must stop on your travels.

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Photo of mdfb79
4.53/5  rDev +1.3%
vibe: 4.25 | quality: 4.25 | service: 4.75 | selection: 4.75

Awesome place. Self guided tour which is cool, a nice tasting room/gift shop with all the normal beers on and a good system, and then a shop in the bottom which had a ton of everything and a fantastic selection. Everyone was nice and service was great, got everything I wanted. Great prices too...would happily go back.

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Photo of CoryJones
5/5  rDev +11.9%
vibe: 5 | quality: 5 | service: 5 | selection: 5

New Glarus Brewery scenery and landscape is outstanding as you enjoy the many varieties of beer that they will have out depending on the season and time.

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Photo of atorres
3.85/5  rDev -13.9%
vibe: 5 | quality: 4 | service: 3 | selection: 4

One of the coolest brewery landscapes I've seen. While their beer isn't mind blowing, this stop was worth the miles. Self-guided your was super cool as they pour you a beer and cut you loose. Free tasting glass with 3 six-ounce pours? Yes, please! The only downsides were that the level of excitement on the service side of the counter didn't come CLOSE to matching the customer side and that a lot of their beers were cheaper at the next door gas station than on site. Overall this was a cool both on the belt.

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Photo of UWBadgerFan4Life
4.73/5  rDev +5.8%
vibe: 5 | quality: 5 | service: 5 | selection: 4

I love visiting New Glarus brewery. It's so beautiful and there is so much space. It's very easy to take the family there too.

When visiting for specialty releases, everything is run so well and Dan and Deb are so nice.

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Photo of cmbezln
4.45/5  rDev -0.4%
vibe: 5 | quality: 5 | service: 5 | selection: 3

Not sure if i'm adding anything insightful to the reviews here, but I just wanted to chime in and say that this is one of the best brewery facilities in the US, if not THE best. I can only judge on breweries I've personally visited, but this one is hands down the best. Beautiful area, probably the most beautiful in all of wisconsin. The Facility is gigantic and I dont even understand why it's so big given they only distribute in Wisonsin, but judging from the size, quality and complexity of the facility, it seems like they could taken down Miller-Coors overnight if they wanted to. The facility is just jaw dropping like nothing I've ever seen before.

As for the rest of it, the beer here is excellent. I often hear this place being touted as some of the best beer in the country, which I think it being very generous personally, but it's certainly some of the best in the midwest. Their beers have a lot of subtle charm to them that you might not pick up on at first drink (especially if you've already been drinking other beers), but given a clean palate and the right pairing, it really brings out some subtle flavors in a lot of their beers. I had moon man with ribs the other night and it tastes amazing.

Cons: As has been said: Horrible, horrible tap selection. The beers they had on tap were the same beers I could go to any gas station in the area and pick up. The types of people who travel to breweries are the types of people that want to try new/rare/seasonal/limited releases. The only saving grace here was they had ONE 'thumbprint', which I think is there name for seasonal brews, in the "beer depot" downstairs I was able to purchase.

Also, the fact that it's only open to 4pm makes it a very rushed, hard experience for anybody traveling from out of the area. If anything they should just shift the time slot forward, starting later, ending later. Not sure if this is some local political thing, but very inconvenient.

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Photo of Vondy08
5/5  rDev +11.9%
vibe: 5 | quality: 5 | service: 5 | selection: 5

By far the best brewery tasting atmosphere I've ever been to. I've seen the Portland scene, the Rome scene, the New York, Chicago, St. Louis, Louisville scene. Seriously, go here.

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Photo of Get_Lowell
4.53/5  rDev +1.3%
vibe: 4.5 | quality: 5 | service: 4.75 | selection: 3.75

One of the most bucolic breweries in Wisconsin. Beer selection is surprisingly limited in terms of what's on tap. The beer that they do have is perfectly poured and fresh. Gift shop has everything else you're looking for! Staff is super friendly and the tour is impressive with regards to the scale of the facility. Prost!

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Photo of BillRoth
4.68/5  rDev +4.7%
vibe: 4.75 | quality: 4.75 | service: 4.75 | selection: 4.5

Maybe the best brewery I've visited. The enormous campus of Swiss chalet style buildings and the beautifully laid out brick bier fatten is just perfect.
Everyone was so friendly and helpful.
The tasting process that involved a tasting bracelets and "keep the glass" was great.
Giving you a coupon for a free beer at local restaurants was a superb way to add value for those tasting at NG and support local businesses.
Gift shop was equally good with a very wide selection of goodies at very reasonable prices.
It never felt contrived, but it was as well conceptualized and rolled out as any experience I've had.
Absolutely required visit.

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New Glarus Brewing Company in New Glarus, WI
98 out of 100 based on 80 ratings.
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