New Glarus Brewing Company

New Glarus Brewing CompanyNew Glarus Brewing Company
New Glarus Brewing CompanyNew Glarus Brewing Company
Brewery, Bar, Beer-to-go

2400 Hwy 69
New Glarus, Wisconsin, 53574
United States

(608) 527-5850 | map
newglarusbrewing.com

Notes: Gift Shop/Tasting Room
Monday - Saturday 10:00 AM - 5:00 PM
Sunday 12:00 PM - 5:00 PM

Free Self Guided Tours
Monday - Saturday 10:00 AM - 5:00 PM
Sunday 12:00 PM - 5:00 PM

Hard Hat Tour - Fridays at 1:00 p.m.
BEER STATS
Average:
4.13
Beers:
34
Reviews:
9,995
Ratings:
39,882
PLACE STATS
Average:
4.6
Reviews:
99
Ratings:
460
pDev:
10.43%
View: Beers | Place Reviews
Reviews: 99 | Ratings: 460 | Log in to view all ratings and sort
Photo of DoubleJ
DoubleJ from Wisconsin

4.18/5  rDev -9.1%
vibe: 4 | quality: 4.75 | service: 4 | selection: 3.75

It can be tricky finding New Glarus Brewing when you're arriving from the north side of town; there's a smaller location with New Glarus signage on the building that is easily visible from the state highway and your eyes tell you to U-turn and stop by, only to find out this isn't the taproom. Well, keep driving south a few miles and now you see a massive Swiss-styled building atop a hill and a winding road which leads you to the current brewery. Large biergarten with many tables and chairs and faux-ruins of building sticking up from the ground. Did I mention this is outside and it's 35F outside? Well, the tasting room is inside the gift shop, and while it remains cozy inside, offers no place to sit and barely offers the surface of the bar to place your drinks. But inside the hybrid gift shop/tasting room is the start to a well designed self guided tour around the brewhouse, pilot batch, and cabinet of awards, to name a few.

The beer is the big reason why you're here, and that they provide. Strangely, only six beers are pouring from tap, no bottles in the tasting room. Ironically, the beer depot beer store below doubles the tap selection in bottles. Still,the six taps are kick-ass, pouring No Coast Pale, Laughing Fox, Two Women, Staghorn, Spotted Cow, and....oh my god....there it is, the Wisconsin Belgian Red. The full size pour prices look expensive at first; $8 for a pour of Staghorn, but you get to keep the brewery's flagship glass as a souvenir, and refills of said beer drop to $5.50 afterwards. That's a clever instrument to remind customers where they visited. The staff behind the bar will wash your glass out and wrap it up for you when you're ready to leave. Beer quality is near the top; my Staghorn was crisp and malty, and the Wisconsin Belgian Red will be one of the best fruit beers you ever drink.

A visit to New Glarus Brewing may seem ordinary at first glance, but the Swiss-inspired town of New Glarus which it's in makes the visit much more festive. The brewery will even give you a token for a free taster of their beer at selected bars and restaurants around the city itself. Another brilliant instrument to link the brewery with the city it named its beer after.

Oct 31, 2019
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WillieThreebiers from Connecticut

4.5/5  rDev -2.2%
vibe: 4.5 | quality: 4.5 | service: 4.5 | selection: 4.5

Wow... What a place. Like a brewery was resurrected on the ruins of an old monastery. The drive way reminded my of Tree House, taking you back off the main road. Was there on a Wednesday afternoon and the crowd was not bad. Huge facility, with bottle shop down stairs and tasting room gift shop upstairs. 6 or 8 beers on tap, I had the Staghorn, and it was excellent. Off the gift shop is a large patio area set among what appears to be the ruins of an old brick church. There are picnic tables spread about and a number of trails about the property. Very friendly service, and you get to keep the glass your beer came in. They also give you a token good for a free beer in town. A wonderful place to fritter away an afternoon.

Sep 18, 2019
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Luscious_Malfoy from Illinois

4.61/5  rDev +0.2%
vibe: 4.75 | quality: 4.75 | service: 4.5 | selection: 4.5

a destination spot for sure. while on the way to see a buddy near Stevens Point i stopped at New Glarus even knowing that their beers are widely distributed throughout the state. the experience was totally worth it. this brewery is from another place and time. got there about a half hour after opening. beat a lot of the crowds. walked around outside drinking crisp refreshing lagers. also did a self-guided tour. very interesting place. highly recommended.

Aug 30, 2019
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Micheal_McCann from Illinois

4.65/5  rDev +1.1%
vibe: 4.5 | quality: 4.75 | service: 4.75 | selection: 4.5

Tremendous Beer Garden with the option to get a wrist bracelet to taste test all the beers you prefer.

Enjoyed the self guided tour, allows you to go at whatever pace you prefer.

Oct 08, 2018
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Oconomowocian from Wisconsin

4.43/5  rDev -3.7%
vibe: 5 | quality: 4.5 | service: 4 | selection: 4.5

Much like the rest of Wisconsin, New Glarus is a great brewery to visit when the weather is nice. The setting is great, just south of town up the hill in the woods. The outdoor beir garden is world class. Beautiful farm setting and landscape. FYI the beer at the depot is priced higher than anywhere else, so if you are stocking up I suggest stopping somewhere else, NG beer is everywhere. They have really upped the ante by having past r&d beers and brewery only thumbprint beers. It's pretty quiet on week days but really fun on weekends. Enjoy!

May 11, 2018
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VashonGuy from Washington

3.71/5  rDev -19.3%
vibe: 4.5 | quality: 3.75 | service: 3.75 | selection: 3.25

The New Glarus brewery is in a gorgeous setting. It's a great place to sit and sip a beer on a spring afternoon.

Unfortunately, your choice of what to sip is pretty limited, just five beers on tap, and only one of those drawn from the top tier of NG beers. So I don't see how folks are giving NG high scores for selection or quality. New Glarus makes exceptional beers, they just mostly don't serve them at the brewery. The taproom offerings are their standard fare, very good but not great.

The self guided tour is fairly interesting, and is well presented. The taproom service was ordinary, neither good nor bad.

My advice to serious beer geeks: Go to New Glarus, take the tour, and buy bottles to go from the unparalleled selection of NG beers, but don't bother with the taproom. Instead, go back to the nearby pizza joint (Sugar River) in the town of New Glarus, and have something from their excellent list of 80 bottled beers.

May 01, 2018
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larryarms847 from Illinois

4.66/5  rDev +1.3%
vibe: 4.5 | quality: 5 | service: 4.5 | selection: 4.5

Love this brewery, it sits on a hill and overlooks a beautiful hilly part of Wisconsin. The quality is just superb. The service was about what I expected and the selection is great for people looking for a variety of styles.

Apr 21, 2018
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Tsar_Riga from Indiana

4.58/5  rDev -0.4%
vibe: 4.5 | quality: 4.75 | service: 4.5 | selection: 4.5

What an odd spectacle, the crowning brewery on a hill. Great experience to walk through the brew space. The beer choices are extensive, a full range of styles that offer traditional to somewhat odd-ball, but always carefully designed and a piece of the total vision of the brewery. Been trying for years to make this trip, and now that i have, I am wondering when I can next return.

Oct 19, 2017
Photo of Sabtos
Sabtos from Ohio

3.25/5  rDev -29.3%
vibe: 3.5 | quality: 4 | service: 2.5 | selection: 3

Wow, is this place a wonderland or what? It's like a theme park.

No really, I mean, it's almost MORE kid-friendly than it is a beer sanctuary. I'm sure it wouldn't keep the little ones busy for very long, but there's all sorts of things to see for a short visit. You might start by parking in the lawn to the left of the driveway because you see a car or two parked there already, but it might seem a bit odd being this far away from wherever the entrance is. So you head up the mulched walkway that meanders uphill through the woods and opens to a view of the enormous main..."visitors building" with a bustlingly full parking lot--and forgive me, but this was my first time here and I had absolutely no indication this place was such a massive compound! There are multiple buildings further to its left, and all of them are huge. Everything on their website seems so humble and quaint, I had no idea. Anyway, getting back to what else there is to see, when you walk in you can go straight and to the left for a bottle shop (which just so happened to have pallets and pallets of R&D waiting for us when we arrived), or upstairs to the absolutely massive beer garden. Depending on the day, they might have alpenhorn players by the steampunk looking, multi-nozzle rinsing station, and if not, the bells above the beer garden entrance will chime at the half and full hours, and they're real bells, ho boy! I mean, is it clear yet that I had no idea whatsoever what I was walking into?

You must purchase tickets to drink beer, which just adds to the theme park-vibe of this place. Once you get your very well-made but mostly classic German-style beers, you can plop down nearby under the hop bine trellises. Or you can go for a nature walk, further into the multi-level garden which is spiked with faux-ancient and worn down walls inspired by- I don't know what because they otherwise look modern and new.

It's a neat place, but with all the beer flowing through the massive compound, (and you can take yourself on a self-guided tour to see the insane amount of plumbing in this place), you'd think they'd offer more than 5 beers on draft. I don't know if this is a Wisconsin law issue, or something they impose upon themselves, but it's a damn shame. At least you can take home a veritable truckload of bottles if you so choose.

But what really gets my goat is that there is no prepared food, which is probably another reason why there is so little beer. This place is just ripe for a restaurant. I mean, how could it not be?! It makes absolutely no sense to me. We just wrapped up a 10-hour road trip and figured there'd be some good options inside, and weren't really feeling like opening any of the road trip snack food we brought along with us. Well, that's basically you're only option here, even if you buy what's in the gift shop. And if you buy cheese, I hope you have a knife on you because you're going to need it if you want something solid to go with your beer. Some of it is stellar, lovely and aged, so, if you don't have a knife, I feel sorry for you because some of those cheeses go quite well with a Wisconsin Belgian Red!

Aug 31, 2017
Photo of EspressoGuy
EspressoGuy from Canada

3.4/5  rDev -26.1%
vibe: 2.5 | quality: 4 | service: 4 | selection: 2.5

The quality of their beers aside (they make VERY good quality beer!) you're going to either love or really not like visiting New Glarus. It's like a castle funpark that makes and serves really good beer. It was built to resemble a Swiss castle and they've done a good job... but it just feels too much like a theme park. I didn't like it.
There is a gift shop, bottle depot, and a multilevel landscaped area out back with lots of tables and a beautiful view of the town of New Glarus. For $8 you get three 4oz samples of the 6 beers they have available. The service is friendly and efficient. I was there on a Saturday and it was pretty busy so I can only imagine how packed the place gets in the summer.
Come here for the beer (only available in Wisconsin!) but the vibe of the place may make you leave sooner than expected.

May 30, 2017
Photo of DrJT
DrJT from Kentucky

4.76/5  rDev +3.5%
vibe: 4.75 | quality: 5 | service: 4.5 | selection: 4.75

Great brewery and great place to enjoy some of the best beers Wisconsin has to offer. Take the self guided tour and enjoy a few beers outside. They have some fun events in the summer months too.

May 17, 2017
Photo of VABA
VABA from Virginia

4.25/5  rDev -7.6%
vibe: 4.25 | quality: 4.25 | service: 4.25 | selection: 4.25

The brewery is located on top of a hill and resembles somewhat of a castle, very nice setting. The taproom was limited since it was in the store and the selection was limited which was a bummer.

Mar 24, 2017
Photo of DMox
DMox from Illinois

4.73/5  rDev +2.8%
vibe: 5 | quality: 5 | service: 4.5 | selection: 4.5

This spot is an awesome destination by itself, and makes a worthwhile day drive to visit. On a nice day, the outdoor beer garden is like beer drinking heaven. This sprawling dog friendly spot is just about as awesome as it comes. Most people rave about the Spotted Cow, which rides a wave of Wisconsin only exclusivity that gives it an almost mystical allure. Chicagoans have a history of buying cases on their way back home. My favorite is the Staghorn Oktoberfest, as it's a tasty representation of that style. Hop-heads like the Moon Man IPA for its hoppy yet complex taste; it's absolutely not just hopped up and bitter for the sake of being hopped up and bitter.

Mar 21, 2017
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PDGreenB from Kentucky

4.48/5  rDev -2.6%
vibe: 4.25 | quality: 4.75 | service: 4.75 | selection: 4

Great atmosphere, the people here are very friendly and helpful. The whole brewery is free for visitors to watch, even the bottling line. The output of this brewery is astounding, and yet they still maintain a small-town vibe. This was a great visit, can't wait to come back.

Jan 02, 2017
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SD-Alefan from South Dakota

4.31/5  rDev -6.3%
vibe: 4.5 | quality: 4.75 | service: 4.5 | selection: 3.5

The New Glarus brewery is a stunning facility, from the gorgeous copper brew kettles to the sparkling clean tasting room. It looks like there are usually about six beers on tap with A couple often devoted to their specialty brews. The outdoor beer garden is lovely. The self-guided tour, while a bit limited, still offers a nice look at their amazing facility. Great beer and an excellent bottle shop. The gift shop is a touch over the top.

Oct 15, 2016
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Ivan52 from Iowa

4.79/5  rDev +4.1%
vibe: 5 | quality: 5 | service: 5 | selection: 4.25

There's really something for everybody here. Very open concept scenic atmospher with plenty of options to suit your style. Kid friendly. Dog friendly. Very friendly staff.

Oct 12, 2016
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K4550 from Pennsylvania

4.59/5  rDev -0.2%
vibe: 5 | quality: 5 | service: 5 | selection: 3.5

Last year I took the road trip by myself and this year I brought a friend along for the ride. We live near Philly and the drive is 15+ hours but every single second is worth it. New Glarus is one of the most beautiful breweries (and one of the most beautiful places) in the United states. The biergarten is gorgeous and has sweeping views of the Wisconsin countryside to go with a cold pour of whatever is on tap. The beer selection that is on at any given time is small considering their huge portfolio of offerings but the gift shop and beer depot always have plenty of other goodies for take out. The vibe is friendly and the staff is very knowledgeable about their brand and the brews that they hand out. A neat little plus is that after you buy beer for on-site consumption, you are allowed to keep the glass that it came in. I would definitely encourage everyone to take the trip in whatever way they can. Totally worth it.

Sep 06, 2016
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maxcoinage from Illinois

3.76/5  rDev -18.3%
vibe: 4.75 | quality: 4.25 | service: 4 | selection: 2.5

As many have stated, the layout and beer garden area is fantastic. Perfect place to enjoy a couple locally crafted beers. However, the selection is weak. Any bar or gas station in Wisconsin sells the same exact beers, in fact the bars in town in New Glarus have more NG beers on tap then them. No food is available other than snacks from the gift shop. The beer mustard from the shop is excellent! It was definitely cool to check out, but not sure if I'll be back anytime soon. If I lived in the near vicinity, eg Madison, this would be cool to check out once a month or so, but it's not worth a 2 hour trip, esp when they close at 5pm.

Aug 22, 2016
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Dinkel from Texas

4.57/5  rDev -0.7%
vibe: 4.5 | quality: 4.5 | service: 4.5 | selection: 4.75

Thoroughly enjoyed my brief stop into the brewery while on a recent road trip and realized that Id be within an hour of New Glarus. The facility grounds had great views and a lot of outdoor seating for enjoying samples from the tasting room. The beer depot and gift shop both had great selections. Unfortunately, I did not have time to take a brewery tour. Well worth a stop if you're in the area.

Jul 26, 2016
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MikeyDD from Wisconsin

3.61/5  rDev -21.5%
vibe: 4 | quality: 4.5 | service: 5 | selection: 1

I need to preface this by saying I love NGB and their beer. ..that said visiting the brewery is a mixed bag. The positives: NG beer, fresh; prompt, friendly, knowledgeable service; drop dead gorgeous setting, on a hillside overlooking rolling green hills of S central WI (others comparisons to a winery feel are apt).

The negatives: very limited selection -nothing you cannot find at virtually any liquor or grocery store in WI (was hoping for some limited releases our one-offs); you have to buy a glass with your first beer ($8, and refills are $5.50).

So while it is great to visit and see, it's not a great place to just grab a beer and enjoy the beautiful scenery. I'd love to be able to drop in for a fresh pint without being forced to purchase another pilsner glass. That said, if you're from out of town, or just want to see it, go. Definitely. I just feel repeat visits aren't necessary.

Jul 06, 2016
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Penguins66 from Illinois

4.08/5  rDev -11.3%
vibe: 4.25 | quality: 5 | service: 4 | selection: 3

It's remote. The brewery sits on a hill overlooking the tiny town of the same name. It has a large outdoor seating area with views that rival most wineries we've visited. On the downside, there isn't much shade so bring your sunscreen. Most if not all of the tables can accommodate umbrellas, not sure why they don't have them.

It's touristy but not cheesy. If you visit on a Saturday during the summer like we did, come soon after they open to beat the crowds. The self-guided tour isn't much of a tour. You basically make a big loop down one hallway and up another. Equipment is labeled--sort of--but it would be nice to have some plaques or signs describing what you're seeing. The gift shop has some interesting swag but nothing you haven't seen a dozen times before.

On the day we visited, they were not serving any food. All beers were being dispensed from a small counter out on the patio. (They do have an indoor tasting room but it was closed.) A line quickly formed by the counter but thankfully they opened another counter on the opposite side of the patio. You have to purchase drink tickets and I have to say, $8/pint seemed a little steep given that all they had on tap were staples that, as others have indicated, you can purchase at pretty much any liquor/grocery/convenience store in Wisconsin. Sure, you get to keep your glass, and refills are $5.50 (except for the fruit beers) but still.

That being said, we mainly came for the scenery and the ambiance, and on that New Glarus excels. Their beer is pretty good too.

Jun 29, 2016
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Gobearswalter34 from Illinois

4.73/5  rDev +2.8%
vibe: 5 | quality: 5 | service: 4.75 | selection: 4.25

The outdoor facility is second to none. Great Wiews of rolling hills in farmland Wisconsin fro a high bluff. We're inviting seats with a variety of table and chairs as well as stone benches. Out door beer serving area as well. The quality of beer is outstanding. The fruit beer is world class. I think they only had 6 different beers on tap, and lacked a stout. I went during the recent R&D promotion that was run perfectly. Very friendly people, but not all are knowledgeable. This is one you must visit once!

Jun 14, 2016
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eppie82 from Illinois

4.12/5  rDev -10.4%
vibe: 4 | quality: 5 | service: 4 | selection: 3.25

This has to be one of the coolest looking breweries I've ever been to. I wasn't sure if I was visiting a medieval castle sitting on top of a hill overlooking the valley, or if I was at the brewery. The actual building structure and lay out is just breathtaking and I would recommend this to anyone to check out that's in the area. The vibe was very touristy. Lots of visitors that I got the sense were more interested in the place itself as opposed to beer that it had to offer, which unfortunately wasn't as large as I had hoped. Only 5-6 beers were being offered on tap. I will say though that the to-go selection is much better, and worth a stop on the way out (it's downstairs). The service was nice and quick which made up for some of the shortcomings regarding beer selection. I'm also a bit surprised that such a nice place wouldn't serve food. But again, as a structure itself and the setting ... just beautiful.

Jun 06, 2016
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southsidejoe8089 from Illinois

3.91/5  rDev -15%
vibe: 4.5 | quality: 3.75 | service: 4.5 | selection: 3.25

Honestly I am not a huge fan of New Glarus beers. Not that they are bad. I just see people in Illinois clamoring over Spotted Cow and I just don't get it. Moon Man is a solid IPA. That being said, the brewery is very nice. Worth a visit just to sit in the beer garden, which is on a hill and kind of overlooks the town. Very enjoyable. However, not a huge selection of beers to choose from.

Jun 03, 2016
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CKlinchock from Illinois

4.12/5  rDev -10.4%
vibe: 4.75 | quality: 4.5 | service: 4 | selection: 3.5

This new location that New Glarus has, is one of the best out there that I've had the pleasure of visiting thus far. My Girlfriend and I were spoiled and got a beautiful sunny day of the day of the Kentucky Derby. The vibe was awesome, the beer garden was busy to say the least. Derby fans all dressed in their finest, cyclists rode up on their bikes and were roaming around. Young, Old, Far and wide, this place attracts unlike any other.

Quality of the beer was very good and fresh as well as the location, brand new as good as it gets.

Service and Selection is where I ding this brewery a bit. The front desk and shop employees were fantastic, but each of the beer station employees were very cold, brash and downright unfriendly. Maybe they were busy or unprepared for how hot it was out, but that was the only diminishing part of our experience with the staff at New Glarus otherwise the rest of the staff were great. Down in the beer cellar after our tastings the young men down there were fantastically knowledgeable of their beer and very pleasant and helpful.

The selection of the beers on tap for tastings were as most have pointed out their mainline beers and not their signature or "thumb prints" as New Glarus calls them. If they added a few more on their tasting rotation that I think that would help them immensely. Their beer in the cellar is pricey especially as their Thumb Prints, it would have been helpful to have tried them upstairs.

Regardless, this new New Glarus Brewery is remarkable, it is hands down top 3 favorite breweries that I've had the pleasure of visiting and I will be going back.

May 25, 2016
New Glarus Brewing Company in New Glarus, WI
Brewery rating: 4.13 out of 5 with 39882 ratings