0% IBU IPA

How much further will IPA be bastardized?

 

Until people stop being so triggered about it.

 

Good question.

 

Marketing ploy. I've had The Veil's IdontwanttoBU and the flavor profile fits firmly within NE IPA. There's still a certain degree of bitterness, just obviously not what you would associate with a west coast IPA.

 

Technically it is correct to say it has "zero IBUs" if the hops are added post-boil, as that is how the IBU number is calculated.

However like @JimBrody I have to agree it's a bit of clever marketing and not really a stylistic change.

WCIPA and NEIPA are distinctly new styles - Zero IBU IPA is not IMO.

To the OP though - yes it these "zero IBU" brews and NEIPAs in general are a much gentler introduction to IPAs... wish I had them when I started drinking IPAs, back then it was West Coast or nothing, took me years to get used to the extreme bitterness, now I'm just as likely to crack open a NEIPA anyway (3 Ravens Juicy IPA in my fridge as we speak!), cheers!

 

Sounds utterly uninteresting

 

I agree. Though I'm not an IPA fan due to the typically high level of bitterness, I feel that their bitterness is an inherent component of the style, and a main factor for their popularity. I still drink IPAs just to know what's out there and in the hope I'll find some I'll like, but 0 IBU? What's the point?

 

Meh. I need that punch in my IPA's, even NE IPA's. I don't care for many of the Treehouse or Hoof Hearted versions because they tend to be too "juicy" and not enough punch. Give me a Trillium any day, which I find far more balanced for the style.

As far as zero-IBU's, even if a crap load of hops are added at flame out, you will get IBU's. The only way to really get nothing is to pre-cool the wort below say 170-180F and add the whirlpool hops. Even then, you likely will still get something. Not having any IBU's though I don't find appealing at all.

 

Assuming this is a blast at NEIPAs, then I hope much much further.

 

Such a name would be illegal on this side of the pond and the brewer would be liable for a substantial fine.All goods have to be "as described" and there is no way to incorporate hops without some bitterness units.

 

Man, what a waste of hops. Seriously, if people don't like IPAs, who cares? Why make a beer that uses hops in the most inefficient manner simply so someone doesn't have to encounter some bitterness? Seriously, eat a hop cone, that shit is bitter.

 

That's kind of like adhesive free glue or alcohol free vodka. It's simply a way get people's attention. Pointless but harmless.

 

Science would indicate otherwise.
What brewers do, essentially, is make tea. When tea is boiled. It becomes bitter. Same thing happens with hops. The longer you boil them. And the more of them in there. The more bitter their representation in the beer becomes. On the other side of boil. Below 180ºf, it becomes a steeping temperature.

 

Lol, science.
while isomerization of said hop oils happens above 180 degrees, there is recent research that may indicate it happens during dryhopping as well. Also, other compounds in hops have bitter flavors that translate to the beer post boil. While your science may be correct in regards to isomerization, it is a bit out of context. Don't believe me? Make some hop tea and get back to me.

 

Yeah the Veil actually has a series (single/double/triple) of these "0 IBU" beers and they are all very good. There is very little perceived bitterness but it is still a IPA, people shouldn't get too caught up in in the marketing.

 

::YAWN::

 

Oh yes
http://www.theonion.com/article/non-alcoholic-beer-inventor-unveils-new-non-adhesi-3394

 

It's a sacrilege and the brewers should be tarred and feathered.