The Coors Light Strikes Back

That’s funny.....both funny peculiar and funny ha ha.
Who, on the whole, will get credit for the free rounds....Coors for giving it away, or Bud Light for the sure-to-come oodles of social media attacks that trigger the freebies?

 

Also pointed out in the article:

“The rift became serious enough to derail a tentative pro-beer marketing partnership between America’s largest breweries…”

It appears that the mega-breweries are just ‘eating their own’ here. If the Marketing & Sales folks at the mega-breweries are wondering how to reverse their continual declining sales of beers like Bud, Bud Light,… I am confident that the crap they have been doing since the Super Bowl is not a winning strategy.

If I was Carlos Brito (CEO of Anheuser-Busch InBev) I would call in my Marketing & Sales folks and demand they explain how the millions upon millions of dollars they spent on this whole stupid ‘Corn Wars’ campaign is resulting in sustainable increased beer sales.

Non-cheers to this stupid stuff!!

 

Sounds like a Mega-brewery Marketing & Sales campaign to me.

Cheers!

 

Years from now??? I don't recall ever giving a rat's ass about any of this crap. But, then, maybe it's just me.

 

LOL that is awesome....

 

Kinda weird how quick every segment of the beer world seems to be jumping into the fray against AB-InBev over their promotion of their use of rice over corn syrup (which they've been doing for, oh, around a century).

It wasn't that long ago that the (Craft) Brewers Association's definition of "craft brewer" included anti-adjunct wording, that numerous well-known craft brewers participated in the infamous "I DON'T PUT CORN IN MY BEER - I DON'T PUT RICE IN MY BEER" video (can't find it online, maybe the B.A. has, Pravda-like, erased it from history?) and that many beer drinkers worshiped the Reinheitsgebot and all-malt beers.

And many small, mid-sized and even large brewers touted their use of Rice over Corn. Heck, even some of the current targets of AB did that, too, as well as drawing a distinction between corn syrup and cereal corn (grit or flakes):

 

"The rift became serious enough to derail a tentative pro-beer marketing partnership between America’s largest breweries..."

As one commenter on the article said (loosely paraphrasing....)

BS... This IS the marketing partnership!

 

Why does a big beer company giving away free beer sound like it is violating a law?

 

Didn’t they attack Sierra Nevada, too? I want my free beer from them.

 

I guess that the proliferation of craft beers using novel ingredients has helped to "desensitize" people to the use of actual adjuncts, to the point where even in liquid form they appear more quaint than objectionable. The double standard of opposing corn syrup whilst sipping a hazelnut flavored stout would be too obvious I guess.

 

When was that?

 

To the best of my knowledge there was no ‘attack’ by AB against Sierra Nevada. There is a blog by MillerCoors where there is mention that Sierra Nevada uses dextrose (corn sugar). Apparently they use it as part of the bottle conditioning process of Sierra Nevada Pale Ale.

https://www.millercoorsblog.com/news/about-those-bud-light-ads/?sf207262738=1

This was discussed in this thread:

https://www.beeradvocate.com/community/threads/rice-vs-corn-syrup-in-beer.604618/page-3#post-6370549

BA SierraTerence replied in the above linked thread:

“We saw that today and we are trying to clear it up.

We use dextrose as a bottle conditioning sugar but it is sourced from potatoes that are non-GMO. I know years ago some of the dextrose would come from tapioca. We did try some malt based dextrose but we couldn't find any that didn't affect the flavor too much (big malty finish).”

Cheers!

@thebeers

 

Yeah, just made (sarcastic) mention of that in another post today myself:

 

I always liked when breweries spoke of their "all malt" process. I've thought that there was a good honest brevity about making that statement about ingredients.

 

It was always the smell of the ones with a lot corn that turned me off.(without realizing why) If it has less than that amount, enough to be noticeable, then I don't care. Is it good? (To me)

 

By chance is this the video you were looking for? IIRC those lines appear in this one somewhere.

 

Yeah me too. I just have never seen the benefit of adjuncts personally. At 18-19 I thought the imported Danish adjunct beers we drank were surprisingly light tasting, coming in at 5.6-5.9% abv, I thought I remembered beer tasting stronger from the few tastes I had had before that. I much prefered other imports like Beck's and Gösser (which today don't strike me as full flavored, but they were a definite step up from those Danish beers). Then I figured out that there was an entire domestic brewing industry making all malt beer right here in Sweden and that upended my beer drinking habits once more.

To me all malt definitely makes a difference, as does a European level of hopping.

 

I remember hitchhiking south out of Munich towards (then) Yugoslavia (1971) and having to walk for many miles. The cars were small and full of folks going on vacation on the Adriatic. This was in Austria We stumbled into a roadhouse type place and ordered sausages and BIG beers. The beer was Gosser and we had several! It truly is still one of my most memorable beers.