Back to (what I think) the OP was about: I think it's great when "official" reps (owner, brewer, manager, Social Media intern, whomever) pops in to talk about their brewery/beers, answer questions, just join in the general BSing that goes on. We've got several in the NW forum that are active, and it's a good thing. BUT....... Some breweries go easily over the line and blatantly pimp their shit. Take that to your official social media channels, under the breweries name, and pair it with a press release. Yo! Hipster! We see through your clumsy-assed bullshit, and hold it against your brewery. Do your job better, rookie!