With the massive beer bubble I haven't had cold snap in some time(2-3years) so for me I was completely baffled by the taste and aroma of the beer recently in a negative way. And so I find out the the recipe was changed last year according to the following link: https://www.northwestbeerguide.com/...s-the-recipe-for-their-samuel-adams-cold-snap Now despite me not buying tons of SA recently I'm just going to be straightforward on a brewery I have respect for. This beer sucks. It's an adjunct spice bomb without a true "White Ale" character. No rousing of the bottle needed! it's more about the adjuncts such as Vanilla and spices then it is about the base beer which is suppose to be a wheat ale. This beer taste like they just eliminated the wheat ale part and amplified the 10 different adjunct spices to appease the masses. The beer comes off almost perfume like! Has SA lost faith in it's consumer base such that that they feel the need to amplifie adjuncts and brew more IPAs in general? What's going on here exactly and what happed to cold snap ? P.S. I am drinking a cold snap as I typed this.
It is my understanding that the sales of Sam Adams beers has been declining over the last few years. So, their "consumer base" is buying less and less Sam Adams beers. It would appear that the Marketing & Sales people feel that adding 'stuff' to this beer will increase sales. I personally would prefer to drink Sam Adam brands like Black Lager, Boston Ale,..but it would seem that I am in the minority here and so they decide to produce differing products. The beverages that are really selling well for Boston Beer Company are Hard Seltzers, Hard Teas,...In other words non-beer stuff. Cheers!
I still enjoy Boston Ale from time to time, but agree that they aren’t offering beer drinkers much quality offerings or quality style variety these days.
FWIW I am convinced that I am not the sort of beer drinker that BBC is targeting. Perhaps they want to serve the young beer drinkers that desire lots of 'stuff' in their beers? A larger customer base for them? Cheers!
That would also make sense with the branding around their "hip" Wicked Hazy sub-brand. You may also notice that they modified their Winter Lager, and they tried to test market a version of Boston Lager in the New York area which was branded as being lighter and more drinkable than the original recipe.
I used to love Sam Adams back in the day, it's a damn shame they are suffering and have to resort to these kind of things. I really dont like the direction they are going in now. Between Cold Snap and the new Hip Wicked haze, well let me not get started....
When I read this thread title, the first thought to come to mind was, who cares? As @JackHorzempa stated, we’re not their target audience and haven’t been for a long time. I still never pass up a Boston Lager if presented to me though..,,
But isn't it the case that the Sam Adams brand is losing sales but BBCs non beer brands are growing fast enough to more than cover those losses?
Yeah, but "they" - the company and their shareholders - aren't suffering, only their beer sales (and, maybe, Jim Koch's ego?). And it seems a day doesn't go by without yet another "craft" brewer "resorting" to seltzer production.
Does anyone else think the Wicked Hazy sub-brand looks like something from Magic Hat? https://www.target.com/p/samuel-ada...nAytVLFqDXJXnSj_DtIaAvdwEALw_wcB&gclsrc=aw.ds To be fair the post does specifically say "Sam Adams" and not Boston Beer Co. Technically Sam Adams the brewery is the one losing sales right?
Well.... when the term "they" is used and "suffering" is suggested, I just assumed DEdesings57 was referring to the company (Boston Beer Co.), not their physical breweries or just the Samuel Adams brand. (I'm usually the one who cringes when someone calls BBC "Sam Adams" but if I was wrong this time, I'm wrong ). Apparently BBC's seltzers, hard tea and some of its ciders are brewed made in their breweries and contracted at City's breweries in Latrobe, Memphis and La Crosse, at least based on the COLAs. Have never seen a Truly label* (only the outside packaging) so have no idea what it says for the location and BBC Annual Reports are also unclear about the source of their hottest product, the Truly seltzer brand. *Edit- Never found a good example on Google Images but searched again and found this one - Memphis and Breinigsville listed.
I had it on draught today at Old Chicago. Quite spicy, coriander, bubblegum...not like the one that I reviewed, except the coriander. I took a while to finish the pint and I was glad when I did finish it. It pained me more as it warmed up.
People buy triple dry hopped ipa aged oncocoa nibs, lactose and black berries also asking why nobody drinks “normal” beer anymore.
Im gonna add my 2 cents that cold snap probably was not as good as u remember and your current taste in beer makes you feel that cold snap is lacking. it’s not impossible they’ve done a recipe change. They did to Boston lager
You mean beer that tastes like beer. Locally, Ten Sleep Brewing has their Double Tap Lager on at the local Old Chicago and I'm digging it.
Cold snap was never really spicy. It was always a beer I would get when there were no other craft options but the local dives always carried a Sam Adam’s seasonal. It was always a solid dinner beer like 5.5/10.
