Draught Bass: A Neglected Icon

Discussion in 'Article Comments' started by BeerAdvocate, Aug 22, 2017.

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  1. BeerAdvocate

    BeerAdvocate Admin (17,075) Aug 23, 1996 California
    Staff Society

    The quality and popularity of the once-iconic Draught Bass has been on a steady decline since the 1980s. With the brand up for sale, could it be saved?

    Read the full article: Draught Bass: A Neglected Icon
     
  2. EvenMoreJesus

    EvenMoreJesus Initiate (0) Jun 8, 2017 Pennsylvania

    I certainly hope so. Everyone should have a well-cellared pint of Bass from time to time to remind themselves of what beer should taste like. Maybe the brand will excel when and if ABI sells it?
     
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  3. JackHorzempa

    JackHorzempa Poo-Bah (5,615) Dec 15, 2005 Pennsylvania
    Society

    If there is value to cask Bass Ale why would ABI sell the brand vs. taking the steps optimize this beer brand? Not enough revenue/profit to make it worth it to ABI?

    Cheers!
     
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  4. EvenMoreJesus

    EvenMoreJesus Initiate (0) Jun 8, 2017 Pennsylvania

    My guess is that it was/is an expensive brand to maintain and it really doesn't fit into their portfolio and the direction that it is going. That is, however, just a guess.
     
  5. Hanglow

    Hanglow Champion (832) Feb 18, 2012 Scotland

    I imagine declining sales. See also the likes of Boddingtons, a famous cask beer now not even available in cask and the current versions nothing like the beer that originally made the name famous.

    If it does get sold, I imagine it'll be to one of the nationals like Marstons who currently brew it, or Greene King who would probably further degrade it as they tend to do with any other brand they buy. Can't really see another international brewer buying it
     
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  6. jesskidden

    jesskidden Poo-Bah (2,515) Aug 10, 2005 New Jersey
    Society Trader

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  7. dennis3951

    dennis3951 Initiate (0) Mar 6, 2008 New Jersey

    "Burton snatch" and "farty smell" aren't aromas that would appeal to me in a beer.
     
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  8. TongoRad

    TongoRad Poo-Bah (2,994) Jun 3, 2004 New Jersey
    Society Trader

    I do recall that the Bass here in the states had a certain funky wildness to it back in the 80s, which then seemed to get 'cleaned up'. I always attributed that to the yeast, but it could have been the water. Personally, I miss that quality, whatever it was.
     
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  9. steveh

    steveh Poo-Bah (3,572) Oct 8, 2003 Illinois
    Society

    I remember diacetyl being a big part of Bass when I'd choose one back then, but never any of those, um -- more colorful traits. :confused:
     
  10. EvenMoreJesus

    EvenMoreJesus Initiate (0) Jun 8, 2017 Pennsylvania

    And somehow, I just don't see "Burton snatch" as being a more flattering way to describe the character.
     
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  11. dennis3951

    dennis3951 Initiate (0) Mar 6, 2008 New Jersey

    There are a lot of bad jokes that could be made about "Burton snatch" but I guess it's best not to start.
     
  12. bubseymour

    bubseymour Poo-Bah (3,461) Oct 30, 2010 Maryland
    Society Trader

    There has been a lot of discussion on the board over last several years about the decline of Bass Ale. The one good thing about the craft brewing movement is that they are always resurrecting styles and such. Even if everyone is chasing NEIPAs right now, there are always places wanted to do English beers on cask. I have no concerns. Good proper English beers will always be available somewhere, and with social media, we can find them fairly easily if we really want them.
     
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