Pint Can IPA pricing

My thoughts are that businesses will charge what they can for their product and if you don't like the price, don't buy it.

Do you try to get as much pay as you can for your work? I sure do.

 

Not sure about the profit margin, but I know Track 7 in Sacramento is pushing 4 packs of hazy IPAs in the $14-16 range with new releases almost every week. Trend or not, you won't catch me complaining

 

Grimm in NYC posted some of their pricing details, link below. It sounds like they can be profitable as a gypsy brewery selling beers to the distributor at $2.10 cents a can. Gypsy vs physical breweries probably have different cost models, but is starting point for measuring the cost of production.

https://www.beeradvocate.com/commun...nal-ales-may-2016.412302/page-10#post-4793703

 

Great post with raw information. Much more useful than the expected championing of capitalist economics.

 

I had heard the profit margins at Monkish weren't so high. I wonder how much the mobile canning line eats into it

 

This is why you stick with Pizza Port six packs.

 

The LA canned releases (Mumford, Monkish, HPB) that I see around the $18-20 range are the DIPA/TIPAs. Aren't these better prices or around the same than your DIPA/TIPA bombers that most breweries release anyway? Greenshift, Hop Plunge, Hammerland are all around the $10 range.

 

This would no longer be a factor as they invested in their own canning line. If the mobile canning rates were so high, a price drop would have been expected, but why drop the price when they can still charge it and sell?

 

These breweries are investing a lot of dough to have the level of production that we are demanding. The raw ingredients alone (I'm guessing that quality hop producers are not missing out on the trend) make the pricing comparison between a shelf stable beer and the drink-me-now beers tricky. What also should be considered is whether anyone here wants to guarantee that our palates won't change, meaning that at some point those folks chasing hazy juice (me) won't revert back to preferring something else down the road. (It wasn't that long ago when I used to go bat shit crazy for Pliny the Elder.) In that case, these breweries need to make decent profits while they are able - both to pay down what it cost to build as well as make a profit off of their craft near term. They also have to make room for mistakes, bad batches and unpopular releases. The way that I think about it is that we are still a long way from the wine business, where the rare wines are $1,000s more than their peers.

With all that said, I don't actually care what it costs to make the beer as a component of what they charge. The ability to make one of these great IPA's is not universal and should command a premium. Frankly, while it is broader than it once was, the Monkish/Trillium breweries are, IMHO, very far ahead of even the above average brewery.

 

So much this. I really like that I can just buy a single can of Kook, Graveyard, or Swami's for like $2.50 or less. Also, MT Booming Rollers when it comes around that time.

 

If you're willing to spend $4-5 dollars for a 16oz pour at a brewery, then there is no reason you should complain about paying the same price for properly canned 4pack of the same IPA. I have issues with certain breweries pre-filling crowlers at $12+ and marketing it on social media as a can release...

 

I'd love to if I could ever find a 6-pack that's less than 2 months old.

 

I don't think graveyard has been out for 2 months yet...

it's unfornate that swami's sits on shelves a little too long and doesn't get much turnover. that said they just did a third canning run of graveyard, so look for it super fresh soon.

 

Swami's and Kook's are the main ones I was referring to, I've found each of them fresh one-time (less than a week) but beyond that it's been pretty much 6 weeks old minimum.

I was disappointed to even find this to be the case at Pizza Port San Clemente's fridge.

 

No, no. Don't even mention it!

Brewers have the right to try to get as much for their beer as possible...as consumers we're allowed to try to pay as little as possible for a product to keep our hard earned money in our pockets. Why the stigma of "then you can't afford it" or "they're trying to make a living too" is always applied to these topics is a mystery to me.

 

I get them fresh at Mr. Kegs fairly regularly...and they aren't known to move a ton of product.

 

Firestone Walker Luponic Distortion is under $10 for a six pack of cans. Decent enough IPA where I'll let those $18-$20 4 packs continue to gather dust or let someone else pay the high cost.

 

America. Whatever the market will bear is the rule.

YOU (and i), the BA's are probably the pinnacle of hype propagation so let's start with our own influence on this matter.

 

No more expensive (and often $1-2 less expensive) than Trillium.

But Trillium (and Monkish) occupy more expensive real estate than most breweries.