It’s like a Keurig—for beer. And Seattle-based PicoBrew hopes Pico, its new countertop homebrew system, will catch on just as quickly as those pod-fed coffeemakers.
Craft brewing by its very nature is a category disruptor. Just as Kodak didn’t see the digital camera coming, Big Beer overlooked craft brewers. Now a new debate about change has seeped into the homebrewing community: Is technology an acceptable substitute for trial and error?
Just a bit bigger than a microwave oven, PicoBrew is designed to fit under your kitchen cabinets and promises to crank out pro-brewery-quality beer with minimal effort.
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