BeerAdvocate Age Ranges Broken Down (2019)

Discussion in 'BeerAdvocate Talk' started by Todd, Jan 18, 2020.

  1. Todd

    Todd Founder (5,748) Aug 23, 1996 California
    Staff Moderator Fest Crew Society

    Users in The Year in Beer: Breaking Down 2019 comments thread were recently discussing user demographics. Specifically age ranges. I broke it down in a reply, but the info really deserves its own post.

    Age Range = BeerAdvocate | Google Analytics
    1. 25-34 = 31.01% | 37.43%
    2. 35-44 = 34.36% | 23.31%
    3. 45-54 = 17.96% | 15.62%
    4. 55-64 = 9.85% | 10.10%
    5. 65+ = 4.89% | 5.34%
    6. 18-24 = 1.03% | 8.19%
    Rough percentages here. Our numbers are based on all users who entered their date of birth, and Google Analytics numbers are based on anonymized data gathered from numerous sources within the last year. (Recently updated with more accurate results.)

    Most people think BeerAdvocate is for older users, but the data suggests otherwise.

    What are your thoughts?

    Cheers!
     
  2. 2beerdogs

    2beerdogs Poo-Bah (2,366) Jan 31, 2005 California
    Society Trader

    I'm old. But not the oldest.
     
  3. 2beerdogs

    2beerdogs Poo-Bah (2,366) Jan 31, 2005 California
    Society Trader

    This is out of a total of how many BA's?

    It's good to see the 25-34 group so High. I'm assuming that means there are a lot of younger beer drinkers out there who are very interested in the beer culture beyond your typical AAL's.
     
  4. Todd

    Todd Founder (5,748) Aug 23, 1996 California
    Staff Moderator Fest Crew Society

    The data is based on hundreds of thousands of registered users and tens of millions of visitors.
     
  5. woodychandler

    woodychandler Poo-Bah (9,612) Apr 9, 2004 Pennsylvania
    Society Trader

    S**t! I'll be moving from Cat. 3 to Cat. 4 as of late-Febrewary!
     
  6. thesherrybomber

    thesherrybomber Initiate (153) Jun 13, 2017 California
    Trader

    I was surprised, too, since most of the conversations I follow seem to be folk in the mid age and higher range. Maybe they're more active on the trade forums?
     
  7. VABA

    VABA Poo-Bah (4,024) Aug 8, 2015 Virginia
    Society

    Jeez, I’m in the minority! What the hey! :wink::grinning:
     
  8. Todd

    Todd Founder (5,748) Aug 23, 1996 California
    Staff Moderator Fest Crew Society

    Exploring behavioral patterns on the site would be the next step, but a massive amount of our visitor traffic is from users looking for beers via Google (organic traffic), followed by direct traffic (people who are already in the know).
     
  9. bbtkd

    bbtkd Poo-Bah (4,242) Sep 20, 2015 South Dakota
    Society Trader

    @Todd based on this thread, I was going to finally enable showing my age, but I see that this requires also enabling showing the month and day of your birthdate. How about a setting to only show our age, but not the exact date, since that can be used for identity theft?
     
  10. cid71

    cid71 Initiate (106) Mar 2, 2009 New Jersey

    Don't worry woody, it doesn't hurt
     
  11. Todd

    Todd Founder (5,748) Aug 23, 1996 California
    Staff Moderator Fest Crew Society

    The forum is third-party software and this would require altering its code. I don't see that happening for this.
     
  12. 2beerdogs

    2beerdogs Poo-Bah (2,366) Jan 31, 2005 California
    Society Trader

    You CAN do it!!!:stuck_out_tongue:
     
  13. socon67

    socon67 Poo-Bah (2,157) Jun 18, 2010 New York
    Society

    Interesting. Thinking about current beer trends, maybe it shouldn't have been a surprise that there are a higher percentage of young craft beer drinkers on this site.
     
  14. Giantspace

    Giantspace Crusader (762) Dec 22, 2011 Pennsylvania

    Right behind you in the same month...,,

    Enjoy
     
  15. Ranbot

    Ranbot Savant (907) Nov 27, 2006 Pennsylvania
    Society

    Umm... Site can't stop you from entering false data. Most websites think I was born on January 1, 1901 or January 1, [actual year of birth] if I want to let them know my approximate age. (pssst, my birthday is not on January 1st).
     
  16. bbtkd

    bbtkd Poo-Bah (4,242) Sep 20, 2015 South Dakota
    Society Trader

    Good point. I'd have to have an admin do it though.

    My birth date is already 30 years high on our marriage certificate. According to that, I'm 2 weeks younger than my son.
     
    #16 bbtkd, Jan 18, 2020
    Last edited: Jan 18, 2020
  17. Todd

    Todd Founder (5,748) Aug 23, 1996 California
    Staff Moderator Fest Crew Society

    [​IMG]
     
    AlcahueteJ, dcarr66, rudzud and 13 others like this.
  18. officerbill

    officerbill Devotee (452) Feb 9, 2019 New York
    Society Trader

    Thanks for putting this out.
    I expected expected 35-45-25-55-65-18, but I'm glad to see that almost 2/3's of members are young(ish). It's the base needed to ensure BA's growth and continued success.
     
  19. steveh

    steveh Poo-Bah (2,594) Oct 8, 2003 Illinois
    Society

    That was going to be my question, data suggests more younger members, but which age range is most active?
     
  20. Sabtos

    Sabtos Poo-Bah (7,420) Dec 15, 2015 Ohio
    Society Trader

    Yes I too would hazard a guess that most active forum posters are in the older ranges. While the younger ranges are more likely to lurk and not post.
     
  21. bbtkd

    bbtkd Poo-Bah (4,242) Sep 20, 2015 South Dakota
    Society Trader

    Not directly anyway...
     
  22. eppCOS

    eppCOS Meyvn (1,113) Jun 27, 2015 Colorado
    Society

    Hey @woodychandler - like hurricanes, don't fear personal growth.
     
  23. Bitterbill

    Bitterbill Poo-Bah (6,823) Sep 14, 2002 Wyoming
    Society Trader

    Well, I am stuck in the category that I am in. :wink:
     
  24. steveh

    steveh Poo-Bah (2,594) Oct 8, 2003 Illinois
    Society

    Jump in, the water's fine!
     
  25. OldBrewer

    OldBrewer Aspirant (290) Jan 13, 2016 Ontario (Canada)

    I think my avatar identifies which group I belong to :-)

    What is the age of the oldest member?
     
    #25 OldBrewer, Jan 18, 2020
    Last edited: Jan 18, 2020
  26. tzieser

    tzieser Meyvn (1,111) Nov 21, 2006 New Jersey
    Trader

    I was category 6 when I joined the site back in 2006.

    I am now comfortably with my peers in group 1 :grin:
     
    russpowell and mikeinportc like this.
  27. Bitterbill

    Bitterbill Poo-Bah (6,823) Sep 14, 2002 Wyoming
    Society Trader

    Well, there's a fella who had his first beer the year I was born. :wink:
     
    mikeinportc, OldBrewer and beertunes like this.
  28. vabeerguy

    vabeerguy Poo-Bah (2,719) Sep 21, 2015 Virginia
    Society Trader

    As am I.
     
  29. lordofthewiens

    lordofthewiens Poo-Bah (4,968) Sep 17, 2005 New Mexico
    Society

    Me too
     
    mikeinportc and Bitterbill like this.
  30. steveh

    steveh Poo-Bah (2,594) Oct 8, 2003 Illinois
    Society

    I've moved through 3 categories since I joined -- yike.

    That's gotta be worth something, no? :wink:
     
  31. dd53grif

    dd53grif Disciple (376) May 28, 2017 Michigan
    Trader

    I'm in the 65+ group. I noticed that my kids used Untapped.
     
  32. Bitterbill

    Bitterbill Poo-Bah (6,823) Sep 14, 2002 Wyoming
    Society Trader

    Ditto.
     
  33. beergoot

    beergoot Poo-Bah (5,073) Oct 11, 2010 Colorado
    Society Trader

    I'll be moving to the 65+ category in less than two years.

    Damn, beer still tastes great after all these decades!
     
  34. EnthusedAboutBeer

    EnthusedAboutBeer Zealot (577) May 13, 2013 New Jersey

    I’m 27 now, started lurking on BA when I was around 20 and signed up a few months later. Been a frequent user ever since
     
    AlcahueteJ, sulldaddy, eppCOS and 5 others like this.
  35. Stevedore

    Stevedore Poo-Bah (5,552) Nov 16, 2012 Wisconsin
    Society Trader

    I'd love to see the ranges for 18 and lower... :flushed::sunglasses::stuck_out_tongue:
     
  36. nc41

    nc41 Poo-Bah (2,323) Sep 25, 2008 North Carolina
    Society Trader

    I thought the 55 plus percentages would be a bit higher, roughly 22%.
     
  37. drinkdrankdrunk56

    drinkdrankdrunk56 Initiate (27) Dec 17, 2019

    I'm in the group with the highest pecentage but I started using this site just to see what beers were rated high so I didn't waste money but now I also use it to hear what people who love good beer have to say. So I'll probably come here as long as it exists
     
  38. readyski

    readyski Aspirant (256) Jun 4, 2005 California
    Trader

    Good point. It always helps the viability of any...group... to constantly have new members.
    Also wondering about the 18 yo. Oh yeah Europe.
     
  39. ovaltine

    ovaltine Poo-Bah (2,908) Apr 6, 2010 Indiana
    Society Trader

    I wish I knew as a 25-year-old beer drinker what I know now as a 56-year-old beer drinker.

    Of course, when I was 25 (1988), I would've had to access BA via a pager, which would definitely have limited the amount of information I would've been able to glean about Goose Island .....

    [​IMG]
     
  40. mudbug

    mudbug Defender (605) Mar 27, 2009 Oregon

    Well I guess I can tell 95% of you to get the Hell off my lawn.