BeerAdvocate Age Ranges Broken Down (2019)

Blog Discussion in 'BeerAdvocate Talk' started by Todd, Jan 18, 2020.

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  1. CraftFan5

    CraftFan5 Pooh-Bah (2,264) May 14, 2013 New Jersey
    Pooh-Bah Trader

    My question is: how do the Gen-Xers (category 1) afford this hobby? I started getting into it probably when I was about 32, but no way I could afford a $20 4-pack when I was 26 except for a special occasion.
     
    #101 CraftFan5, Jan 21, 2020
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  2. Roguer

    Roguer Grand High Pooh-Bah (7,811) Mar 25, 2013 Connecticut
    Mod Team Society Pooh-Bah Trader

    I'm not completely surprised, honestly, given that this is a website, and younger generations slew toward more internet usage (and knowledge).

    Anecdotally, I'd suggest that older generations are perhaps disproportionately represented in thread activity - meaning, you can probably slew the site membership statistics toward an older mean when it comes to site activity.

    But that's purely anecdotal observation, and I could be wrong.
     
    #102 Roguer, Jan 21, 2020
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  3. Roguer

    Roguer Grand High Pooh-Bah (7,811) Mar 25, 2013 Connecticut
    Mod Team Society Pooh-Bah Trader

    Gen-Xers, or Millennials?

    As a member of the former, I have no problem affording this hobby. I've been in the same career for over 20 years, and carry no debt, so expensive beer isn't a problem. I'm on the younger side of Gen-X, as well, so many of my fellows are even more financially established.

    How Millennials can afford this hobby is a different question. While I can't speak for them, I would conjecture that craft beer - especially at the beer nerd-level often embraced here - is a niche, even luxury expense, one that not everyone can afford, or in which everyone chooses to indulge. It's an expense no one truly needs, regardless of generation, so it comes down to choosing where to spend one's finances: vacations, cars, beer, organic eggs, assault rifles, whatever the case may be.
     
    #103 Roguer, Jan 21, 2020
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  4. readyski

    readyski Pooh-Bah (1,557) Jun 4, 2005 California
    Pooh-Bah Trader

    Given that I'm a 25 year old trapped inside a 60 year old body, what category shall I identify with?
     
    #104 readyski, Jan 21, 2020
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  5. QuakeAttack

    QuakeAttack Pooh-Bah (2,353) Mar 19, 2012 California
    BA4LYFE Society Pooh-Bah

    Did that last year. Join the club!

    I think the numbers were a little surprising (expected a little higher numbers on the older ranges), but in general, I have felt no one range dominated and their was a nice spread across the ranges.
     
    #105 QuakeAttack, Jan 21, 2020
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  6. thesherrybomber

    thesherrybomber Initiate (0) Jun 13, 2017 California

    Man child :stuck_out_tongue:
     
    #106 thesherrybomber, Jan 21, 2020
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  7. PapaGoose03

    PapaGoose03 Grand High Pooh-Bah (6,057) May 30, 2005 Michigan
    BA4LYFE Society Pooh-Bah

    Neither. Just keep taking your Serutan and wash it down with beer. :wink:
     
    #107 PapaGoose03, Jan 21, 2020
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  8. ktr5010

    ktr5010 Savant (1,028) Dec 12, 2014 Illinois
    Trader

    Wow. First thing we millennials haven't ruined!
     
    #108 ktr5010, Jan 21, 2020
    AlcahueteJ and IPAExpert69 like this.
  9. Peach63

    Peach63 Pooh-Bah (2,442) Jul 17, 2019 New York
    Society Pooh-Bah Trader

    3 pages on this thread? If I took the time to read every post, I'd have aged another year! :grimacing:
     
    #109 Peach63, Jan 22, 2020
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  10. sliv

    sliv Crusader (467) May 15, 2001 Qatar

    I also think that there may be many users (across all age groups) who would be reluctant to enter age information for online security. Without knowing how many lurkers there were who wouldn't enter their ages, we don't know if there is a statistically significant number of respondents with respect to the viewing group, or the active user group. What we know is the percentage breakdown of only those users who felt safe enough to enter their age information.

    Which is still an interesting study. To me, anyway.
     
    #110 sliv, Jan 22, 2020
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  11. JohnDon

    JohnDon Savant (1,067) Apr 21, 2015 Texas
    Trader

    Just my 2 cents regarding the data. I think that using the Google Analytics for (mainly) one-time users skews the data. It appears that most people interpreted the results as active users on the site (i.e. members); however, by using google analytics if someone search google for a beer and clicks on the BA link, then they have registered as a user who receives the same weight in this as a person who visits the site daily or weekly.
    Therefore, I would be more interested in the analytics of just BA members.
     
    #111 JohnDon, Jan 22, 2020
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  12. Ryeff

    Ryeff Initiate (189) Mar 9, 2019 California

    Beer just makes me feel younger, so how does that come into the equation?
     
    #112 Ryeff, Jan 22, 2020
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  13. NickTheGreat

    NickTheGreat Maven (1,470) Oct 28, 2010 Iowa
    Trader

    Don't be so paranoid.

    Unrelated question, what was your first pet's name? Or your childhood street name? Mother's maiden name?

    Just trying to get to know you :wink:
     
    #113 NickTheGreat, Jan 22, 2020
  14. NickTheGreat

    NickTheGreat Maven (1,470) Oct 28, 2010 Iowa
    Trader

    I'm actually quite surprised that the largest wasn't the 35-44 demographic. I'd have thought the younger guys would be too busy crushing white claws to be here :stuck_out_tongue:
     
    #114 NickTheGreat, Jan 22, 2020
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  15. brutalfarce

    brutalfarce Pooh-Bah (1,551) Mar 23, 2018 Connecticut
    Pooh-Bah Trader

    im right in that second group thought it would be bigger
     
    #115 brutalfarce, Jan 22, 2020
  16. Prospero

    Prospero Pooh-Bah (2,680) Jul 27, 2010 Colorado
    Pooh-Bah Trader

    Probably already stated....

    "Ages 25-34 = 31.01% | 37.43%"

    "but... but... college loan debt is overwhelming!!!!"
    <insert secondary beer market here>

    :sigh:
     
    #116 Prospero, Jan 22, 2020
  17. IPAExpert69

    IPAExpert69 Savant (1,065) Aug 2, 2017 Pennsylvania

    MATISSE!!!!!!!!!!!!!!!!!!!! and I'm in the youngest bracket for another year that's pretty cool
     
    #117 IPAExpert69, Jan 22, 2020
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  18. Burgy

    Burgy Zealot (745) Jan 14, 2015 Minnesota

    Uh-oh...I'm going to be 45 in 6 months. Does this mean I have to cut my beer drinking in half?!?!
     
    #118 Burgy, Jan 22, 2020
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  19. Todd

    Todd Founder (13,518) Aug 23, 1996 Finland
    STAFF Mod Team Society Pooh-Bah

    Not everyone stays logged in. This is a fact that every website that has registered users deals with. Excluding theses users (via Google Analytics) from the bigger picture would skew things toward a fraction of our overall users.
     
    #119 Todd, Jan 22, 2020
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  20. Beginner2

    Beginner2 Grand Pooh-Bah (4,380) Feb 14, 2016 Illinois
    BA4LYFE Society Pooh-Bah

    It does not surprise me that there is only 5.34% in the Medicare Crowd, my people.
    Being such, I find my Tastes getting more traditional and less tolerant of experimentation (Brett is making me into an Old Fart.) As for you Kids, you can call us "Old Farts" as long as you keep propping up Medicare.
     
    #120 Beginner2, Jan 22, 2020
    Ozzylizard, PapaGoose03 and scream like this.
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