News Samuel Adams Summer Pack

Discussion in 'Beer News & Releases' started by NOAA_ALL_HAZARDS, Jan 6, 2018.

  1. NOAA_ALL_HAZARDS

    NOAA_ALL_HAZARDS Initiate (43) Jul 13, 2017 Illinois

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  2. ESHBG

    ESHBG Aspirant (215) Jul 30, 2011 Pennsylvania

    I think that these will be Spring seasonals/in the Spring pack, I do not think that the recent Lager pack is the Spring seasonal pack.
     
  3. NOAA_ALL_HAZARDS

    NOAA_ALL_HAZARDS Initiate (43) Jul 13, 2017 Illinois

    I disagree because I’m the past Sammy has released the summer pack as early as March 1st according to some older trends on here
     
  4. ESHBG

    ESHBG Aspirant (215) Jul 30, 2011 Pennsylvania

    I guess time will tell.
     
  5. AZBeerDude72

    AZBeerDude72 Meyvn (1,296) Jun 10, 2016 Arizona
    Premium Trader

    SA needs to hire someone with an art background. They have to be one of the worst labels in the industry.
     
  6. tzieser

    tzieser Savant (955) Nov 21, 2006 New Jersey
    Trader

    The return of Pale Ale?! I really hope it's their classic English pale ale recipe but I won't hold my breath.

    Also, I'm with @AZBeerDude72 those labels are absolutely hideous. I bet BBC paid big bucks for their brand re-design, too. It has the opposite effect for me, makes me want to not buy them.
     
    #6 tzieser, Jan 8, 2018
    Last edited: Jan 8, 2018
  7. AZBeerDude72

    AZBeerDude72 Meyvn (1,296) Jun 10, 2016 Arizona
    Premium Trader

    I usually don't care about labels all that much since we are drinking the product but these just have a way of making me want to not buy the beer. I agree with you, not sure what it is but they are pushing me away from the beer not towards it lol.
     
  8. tzieser

    tzieser Savant (955) Nov 21, 2006 New Jersey
    Trader

    I'm the same way. If it's a good beer I don't care if the packaging is (I'm quoting American Graffiti here) "Sort of a cross between piss yella' and puke green"....that being said though, branding and labeling has a way of subliminally attracting the consumer to the product. There is nothing about these labels that attracts me to the product :nauseated_face:
     
  9. AZBeerDude72

    AZBeerDude72 Meyvn (1,296) Jun 10, 2016 Arizona
    Premium Trader

    I am still confused as to their choice? Who at SA said these are cool or good? You would think they would have done market research and asked. I don't know one person who says they are better. I know this is petty but like you said, marketing gets customers and these make the beer look like some off lable generic.
     
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  10. eldoctorador

    eldoctorador Zealot (517) Dec 12, 2014 California

    I liked their old labels better, but these ones are not terrible IMO. For some reason I like the Fresh as Helles label quite a bit
     
  11. NOAA_ALL_HAZARDS

    NOAA_ALL_HAZARDS Initiate (43) Jul 13, 2017 Illinois

    I remember the fall pack from like two years ago the one with like the bonfire blonde and stuff in it and just the package the beers came in alone made me want to buy it with the fall trees on the box. And the labels on the beer too just begged you to pick them up. I see what you all are saying
     
  12. DarkDragon999

    DarkDragon999 Aspirant (227) Feb 13, 2013 Rhode Island

    ^Haha I remember Bonfire Blonde quite well. One of my least favorite beers that they have put out from the past couple of years.
     
  13. Giantspace

    Giantspace Defender (641) Dec 22, 2011 Pennsylvania

    While not a great label they are not horrible.....I think in the general publis this label will be good for SA. While I did not like the old Troegs labels I think the new are horrible but the general beer public seems to really like them. I think the new SA labels will stand out a bit on the shelf,

    Anyone ever find that lager pack that was posted a bit back? Any thoughts on the beers in it? Still not seen it

    Enjoy
     
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  14. ESHBG

    ESHBG Aspirant (215) Jul 30, 2011 Pennsylvania

    It's everywhere, Wegman's, distributors... I enjoyed it and it was well worth the purchase. If I had to pick a favorite it was the coffee Lager but they all were enjoyable.
     
  15. NeroFiddled

    NeroFiddled Poo-Bah (9,817) Jul 8, 2002 Pennsylvania

    Ahhhh... I'm OK with those labels, they're fairly boring but they get the message across and they definitely look like summer beers. I'd chose one of those over "The Brown Note" label any day! :joy:
     
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  16. DarkDragon999

    DarkDragon999 Aspirant (227) Feb 13, 2013 Rhode Island

    Is there even going to be a Summer pack this year from them ? There was no Spring pack so maybe that's a sign idk.
     
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  17. NOAA_ALL_HAZARDS

    NOAA_ALL_HAZARDS Initiate (43) Jul 13, 2017 Illinois

    The American Craft lagers pack I think was the spring pack
     
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  18. tzieser

    tzieser Savant (955) Nov 21, 2006 New Jersey
    Trader

  19. DarkDragon999

    DarkDragon999 Aspirant (227) Feb 13, 2013 Rhode Island

    Yeah I didnt understand that move at all. They have had other lager packs in the past and they didnt take the places of seasonals. Just wondering if this could be the start of a trend of breweries doing away with the seasonal pack branding. Sierra Nevada didnt have a Spring 18 seasonal pack either, they subbed it with the 4 way IPA thing.
     
    ESHBG likes this.
  20. Jacobier10

    Jacobier10 Poo-Bah (1,897) Feb 23, 2004 New Jersey
    Premium

    They did something like this back in 2015 where you got to vote for two beers to be included in a "Drinker's Favorites" pack. For some reason, they switched at the last minute to only include the top vote getter in the pack, which was Scotch Ale.

    https://www.beeradvocate.com/commun...r-a-limited-time-sam-adams-vault-vote.290763/
     
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  21. NOAA_ALL_HAZARDS

    NOAA_ALL_HAZARDS Initiate (43) Jul 13, 2017 Illinois

    There spring seasonal is good this year Sierra Nevada Hop Bullet Double IPA. I would highly recommend you try it!
     
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  22. NOAA_ALL_HAZARDS

    NOAA_ALL_HAZARDS Initiate (43) Jul 13, 2017 Illinois

    I agree there is so many beers that they have made in the past that I want to try but couldn’t due to my age such as
    Hopflake white IPA
    Whitewater IPA
    hoppy red
    Bonfire blond
    Ginger beer
    Heaven or Helles
    Blueberry hills lager
    Ella blonc IPL
    harvest pumpkin ale
    Holiday porter
     
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  23. zid

    zid Champion (867) Feb 15, 2010 New York

    That's because Heady Topper came in at #2 as a write-in. :wink:
     
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  24. Jacobier10

    Jacobier10 Poo-Bah (1,897) Feb 23, 2004 New Jersey
    Premium

    Whoops, I must have skipped over the rules section. Was I only allowed to vote once?!
     
    zid likes this.
  25. NOAA_ALL_HAZARDS

    NOAA_ALL_HAZARDS Initiate (43) Jul 13, 2017 Illinois

    You know what I’m ready for I know it’s off topic but Sierra nevadas Summerfest my favorite summer seasonal
     
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  26. jeebeel

    jeebeel Initiate (158) Jun 17, 2003 Texas

    This would be my vote.
     
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  27. tzieser

    tzieser Savant (955) Nov 21, 2006 New Jersey
    Trader

    Damn! You’re making me feel old lol. I’m 31 myself and I feel similar. I turned 21 in 2006 so I was only able to enjoy Double Bock for a year or two before they boosted the ABV to 9% and put it in 4 packs. I wish I got to enjoy more of the original version before they took it away.

    Whitewater IPA was pretty good white IPA, (anyone remember that white IPA trend? sometimes I wonder if it was a precursor to this "haze craze" stuff we're dealing with now). Harvest Pumpkin was a solid pumpkin ale, better than most (though I liked Post Road Pumpkin a tad better). I don't think I tried anything else on your list aside from Holiday Porter, which is probably my favorite porter beer from the big craft beer guys. Too bad they won't release it on it's own
     
  28. JackHorzempa

    JackHorzempa Poo-Bah (3,618) Dec 15, 2005 Pennsylvania
    Premium

    Yup, and the Black IPA trend too.

    Some folks will make mention of these sorts of beers when discussing that the so called 'NE' style IPA will be a 'blip' as well.

    Cheers!
     
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  29. Leebo

    Leebo Initiate (0) Feb 7, 2013 Massachusetts

    Do better labels make it taste better? Got no issue with them.
     
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  30. AZBeerDude72

    AZBeerDude72 Meyvn (1,296) Jun 10, 2016 Arizona
    Premium Trader

    Advertising is a big part of sales ask any company. Does it make it taste better of course not, my point and those of others is a company of this size can make more of an effort in this department. In today's market it is critical to be as appealing as possible, I think a little face lift would do them a lot of good.
    Cheers
     
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  31. Dan411

    Dan411 Initiate (88) Mar 20, 2017 Missouri

    Really any arguments to be made about labels are purely subjective and a matter of personal tastes. Deeming one label "better" or more "appealing" than another is wholly in the eye of beholder.
     
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  32. DarkDragon999

    DarkDragon999 Aspirant (227) Feb 13, 2013 Rhode Island

    Yeah my frst white IPA was Saranac White IPA and I ended up drain pouring it lol.
     
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  33. tzieser

    tzieser Savant (955) Nov 21, 2006 New Jersey
    Trader

    Absolutely. While a label won't effect the flavor of a beer it will certainly influence brand interest and sales numbers as a result of that. The fact that Samuel Adams sales are still tanking after the brand re-design just reinforces the fact that the consumer is still not as interested in the brand compared to others on the market.
     
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  34. Leebo

    Leebo Initiate (0) Feb 7, 2013 Massachusetts

    Ever drink any Maine beer Co? Plain white label, plain font text.
     
  35. Ahonky

    Ahonky Initiate (88) Feb 13, 2018 New York

    Shorts, Weyerbacher, Troegs, Founders, Bells....all contenders for shittiest graphic design

    I think BBC improved a great deal over the last year. Some missteps, such as their Boston Ale...but otherwise a major improvement
     
  36. tzieser

    tzieser Savant (955) Nov 21, 2006 New Jersey
    Trader

    I see what you're getting at but to deny the effects of branding or marketing on sales is ignorant at best. Nobody is discussing quality of product here.
     
  37. tzieser

    tzieser Savant (955) Nov 21, 2006 New Jersey
    Trader

    The same goes for beer opinions; this website was essentially founded on subjectivity. One mans PBR is another mans Pliny, if you will.
     
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  38. Leebo

    Leebo Initiate (0) Feb 7, 2013 Massachusetts

    The point I was making was about the plain label of Maine Beer. Cheers.
     
  39. tzieser

    tzieser Savant (955) Nov 21, 2006 New Jersey
    Trader

    Sorry for misinterpreting your comment. I like MBC's minimalist label art. Kind of reminds me of Generic Beer. Cheers
     
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  40. AZBeerDude72

    AZBeerDude72 Meyvn (1,296) Jun 10, 2016 Arizona
    Premium Trader

    I am a fan of the beers flavors first, that is what matters to me most. Can art and all is super cool but not a deciding factor when I buy, it comes down to quality of product first. I have not had Maine Beer Co.
    My entire point was that SA seems to have gone from good to worse with the labels, I actually enjoyed their old style over the new move, that is actually why I am confused they seem to have made it more generic on purpose.