Open Sesame

Innovation by | Sep 2015 | Issue #104

There are more types of bottle openers than you can shake a beer at, but the Magic Opener might be the only one you’ll ever need. It’s magnetic, so you can keep it handy on the fridge, barbecue grill or even your car when tailgating. And it’s small enough to fit in a backpack or purse. Its sturdy metal underbelly hides a four-in-one opener design, so you’re ready to attack any sort of bottle or can that comes your way, from small water bottle and beer bottle caps to beer can tabs and even pull-tab soup cans. (The gripper for those larger flip tops is only available in the “Extreme Magic Opener” model.)

Plus, the Magic Opener’s whimsical bottle shape, while fun at rest on a fridge, bike frame or counter top, is ergonomically designed with a rubberized grip to make every opening task gentle on your hands and easy to accomplish—even for people with limited hand strength or those suffering from arthritis.

That’s what inspired Pablo Corredor to design the product. “A week didn’t pass by without me seeing someone fighting with a twist-off bottle top or breaking a nail on a pull tab,” he says. “After so many years of testing and getting feedback from real people in need, the new Magic Opener opens so many different sizes of plastic tops as well as the regular aluminum cans and glass bottles.”

The product has become popular for those who open bottles for a living, like flight attendants and bartenders. Plus, it can be customized with business logos or special messages (think: wedding party gift). The original Magic Opener retails for $19.99 and the Extreme Magic Opener—with the extra lip for opening large tabs—sells for $24.99 at magicopener.com