Known for pioneering canned beer packaging, Oskar Blues was looking for a new way to push the aluminum container’s limits while solving some of the glass growler’s inherent downsides. They ended up with the Crowler.
Cans are now instinctively what I reach for when I’m buying beer in the store, much to my own surprise. In fact, I expect to keep passing over glass bottles, bombers and growlers for many years to come.