With reclaimed wood, vintage beer signs and photos from the Wisconsin Historical Society adorning the walls, The Old Fashioned is a cozy and inviting place. But what makes the spot special, is its steadfast dedication to local beer.
Tim Annis is an MBS student and a beer geek who couldn’t believe his luck when his professor at the Wisconsin School of Business announced their assignment: develop a branding strategy to revive Capital Brewery in Madison.
Academics, artists, bureaucrats, techies and unreconstructed hippies: You throw them in the pot, they simmer for a while, and wind up congealing into a mass that’s thirsting for a quality beverage. And nowhere in the upper Midwest does it all come together like it does in Madison, Wis.
