If It’s Good, Does it Really Matter?

Beer Smack by | May 2010 | Issue #40

Here we are again. Questioning lines drawn in the sand. Looking at all angles to ensure stances aren’t hypocritical; even though it’s unavoidable, no matter who you are. Ensuring our views aren’t the regurgitations of others. Craft brewer. Craft beer. Macro. Local. Us vs. them. Our heads ache, but questioning things keeps us honest, our views fresh and original.

It’s a fact: Brewing beer is a business, and businesses exist to make money. Too many have forgotten this. In the process, craft is often confused with quality, and being successful or business savvy is looked down upon by some outsiders.

As a result, many brewers and consumers love to raise a fist at the mass-producing brewers of the world and their perceived inferior products, even though they have no qualms choking down a McDonald’s Quarter Pounder with “cheese.” They make purchases from mega-chain stores, forget to recycle, listen to commercialized music, purchase cars from an industry that screwed US taxpayers, bank with more of the same and get their news from Fox.

Of course, you’d have to put a gun to their head to force them to drink a Bud. At the end of the day, isn’t it just about good beer? And by “good,” we mean what tastes good to you. And assuming it’s good beer, generally speaking, do you care who brews it?

Respect Beer.