As the relationship between breweries, brewers guilds, beer publications and beer bloggers gets cozier, hard lines are becoming more difficult to define.
Whether it’s a reminder of friends and family, or a tribute to that first eye-opening brew, these beer-logo tattoos are proof that craft beer can mean more than just a tasty drinking session.
True brand loyalty implies an attachment to the brand itself and what it represents. Like Harley-Davidson riders who equate the brand with outlaws and the open road, and Apple owners fanatically devoted to design.
