Author: Jason Notte

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Jason Notte was the craft beer reporter for TheStreet.com, and he’s a contributor to the Boston Globe and Colorado Springs Independent.

@Breweryrep Retweeted One of Your Tweets! Feature by

As the relationship between breweries, brewers guilds, beer publications and beer bloggers gets cozier, hard lines are becoming more difficult to define.

Branded: Beer Logo Tattoos Feature by

Whether it’s a reminder of friends and family, or a tribute to that first eye-opening brew, these beer-logo tattoos are proof that craft beer can mean more than just a tasty drinking session.

Buy, Drink, Repeat: The Psychology of Brand Loyalty Feature by

True brand loyalty implies an attachment to the brand itself and what it represents. Like Harley-Davidson riders who equate the brand with outlaws and the open road, and Apple owners fanatically devoted to design.