With over 2,100 breweries currently operating in the US and more than half that in the planning stages, the craft beer market’s ability to absorb a rapid growth in stock-keeping-units is uncertain.
Increasing sales don’t necessarily translate into easy times for brewery owners. As the craft beer segment grows, many brewers are finding it just as hard to expand, as it was to initially get the doors open.
From the initial stages of business planning onward, brewery owners are forced to make difficult decisions that affect the direction of their business. Successfully navigating these choices relies upon having a clearly defined vision and strategy.
