Taking cues from the pub and taproom model used by smaller breweries, big players in the beer industry, from 10 Barrel to Blue Moon and Lagunitas, attempt to cash in on the convenience and sense of community of urban outposts.
A story of entrepreneurial spirit, this irreverent narrative is told in the voice of Tony Magee, founder of Lagunitas Brewing and one of craft beer’s most vibrant personalities.
In the mad scramble to secure hops, some enterprising brewers have begun looking at their supply chains and wondering if things can be done differently.
Both musicians and brewers express themselves as artists by putting a lot of themselves into their craft; be it a new Stout or a new song. It’s no huge surprise then, given these fundamental similarities, that many brewers are also musicians and many breweries have their own bands.
