Boston has long been an old city with a newness problem. This adherence to tradition also applies to beer. But veer off the path—into Somerville, Charlestown, or Everett—and you’ll find a vibrant subculture of drinkers, brewers, and restaurateurs doing their own thing.
Breweries who go ahead with designing and selling their own jerseys have had success with a targeted audience. Many craft drinkers are cyclists, runners and outdoor enthusiasts.
Many bar owners and managers say the decision whether or not to have a television in their beer-centric business is a highly conscious one. From sports fans who’ve discovered they like craft beer to purists who prefer pixel-free bars, the options are certainly becoming more varied.
In recent years, running and craft beer have buddied up. Running and drinking beer, one a presumed healthy activity and the other a presumed unhealthy one, have begun to coexist in some interesting ways.
Baseball and beer have always gone together. But craft beer? Here’s a region-by-region look at how ballparks are responding to increasing demand for better beer.
