Author: Kerby Meyers

Kerby Meyers is a Denver-based writer, strategy guy, and brewery fan.

Mug Club 2.0: Craft Brewers Modify Loyalty Programs to Sow Deeper Relationships The Business of Beer by

In the face of heightened competition, breweries are finding new ways to attract and reward loyal customers by modernizing the “mug club” concept.

Sound the Alarm: Craft Brewers Stoked Over Retired Firehouses Brick & Mortar by

Decommissioned firehouses provide charm—and quirks—to dozens of breweries across the US that have found a home in these historical structures.

Both Sides of the Coin: CDFI Funding Boosts Craft Breweries and Struggling Neighborhoods The Business of Beer by

In struggling towns and neighborhoods, breweries are partnering with Community Development Financial Institutions, which provide funding based on community impact.

  • About Us

    Founded in Boston in 1996, BeerAdvocate (BA) is your go-to resource for beer powered by an independent community of enthusiasts and professionals dedicated to supporting and promoting better beer.

    Learn More
  • Our Community

    Comprised of consumers and industry professionals, many of whom started as members of this site, our community is one of the oldest, largest, and most respected beer communities online.
  • Our Events

    Since 2003 we've hosted over 60 world-class beer festivals to bring awareness to independent brewers and educate attendees.
  • Our Magazine

    Support uncompromising beer advocacy and award-winning, independent journalism with a print subscription to BeerAdvocate magazine.